As retailers consider investing in in-store technology, their goals typically fall into two categories: efficiency and engagement. Some retailers may want to focus on making employees’ lives easier while others may want to prioritize high-touch service to shoppers. How can retailers determine which model makes the most sense? Is it possible to prioritize both goals to create a differentiated customer experience? 

During this episode of Retail Remix, we listen in on a conversation between our host Alicia Esposito, Glenn Allison, VP of Customer-Facing Applications Development at Tractor Supply, and Tony Boncore, Global Customer Marketing Principal at Honeywell. They discuss how the two companies are collaborating to provide store technology that supports both associates and customers. Listen to learn how Tractor Supply is: 

• Keeping leadership aligned on store technology goals and investment priorities; 
• Effectively measuring the impact of these investments using qualitative and quantitative insights; and
• Collaborating with partners like Honeywell to establish a vision for long-term innovation. 

RELATED LINKS

• Connect with Glenn on Linkedin.
• Connect with Tony on LinkedIn.
• Learn more about mobile trends at Retail TouchPoints.

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