You and I work for the world, you know. And so we owe it to those around us to realize our natural genius while we optimize our crafts, elevate our creativity, heighten productivity and be helpful to more people.

I know you're important. I know you're a busy producer. I get that people need your attention and your decisions. Go to war. Fight to go dark and be completely unavailable. Distractions are costing you your genius. The business won't burn down and your team will figure it out.

You doing masterful work is all that matters here. Trust me on this. Be nearly totally unavailable. For one week. Just watch what ideas start downloading and just see the quality of your output.