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How Two First-Time Franchisees Built a Thriving Roofing Business — Without Construction Backgrounds

In this episode, the team sits down with Kevin and Kathy, first-time franchise owners of Action Exteriors, to unpack how two non-constructors turned a leap of faith into a fast-growing exterior restoration business.

They share how they mastered insurance claims, learned the trades on the fly, built a team-first culture, and turned single-scope roof jobs into multi-trade projects that scale. Expect a real conversation about cash flow, subs, support, and the realities of ownership—not a highlight reel.

You’ll learn:
• Why Kevin and Kathy chose Action Exteriors based on culture and coaching, not hype
• How they turned insurance roofs into profitable multi-trade projects
• The keys to hiring slow, firing fast, and protecting culture early
• How to manage 30–90 day insurance receivables without running dry
• The right way to use subcontractor networks for scale and quality
• What “selling outcomes over items” really looks like in home services
• How they planned funding with ROBS and HELOC backup
• The path from residential to commercial roofing (and licensing in Oklahoma)
• Why local relationship marketing beats vanity social posting
• How they’re already thinking about their exit strategy and unit acquisitions

This episode is packed with real franchise ownership lessons—from managing cash and crews to building a scalable, sellable business with no prior construction experience.

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Send us your questions for an upcoming episode at 305-710-0050.
From your pals in franchise ownership, Jack and Jill Johnson.