#112

80% of property businesses don’t realise what they set out to achieve. 

One reason for this is because they follow the herd by chasing money rather than customer satisfaction.

As a result, they don’t create products that stand the test of time.

Julian Maurice of Icon Living has been a lettings agent, estate agent, project manager and plumber and DJ!

But he is best known as a designer.

In this episode, he reveals why design is so much more than aesthetics, why simplicity is important, and functionality is paramount.

If you want to know how to maximise your rental income not just for today but in five, ten and fifteen years in the future, then listen now. 

 During the episode, we discuss:

·      Dieter Ram’s Principles of Design

·      Warren Buffet’s 

·      Functionality over aesthetics

·      How good design can future proof your property business

Why The Majority Are Always Wrong
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Keywords
short term accommodation, builders, spacious shower cubicle, clerical contractors, student HMOs, bicycle storage, serving others, Council Bluffs, Iowa, challenges, expat property story, estimating costs, builder assessment, desired end result, quality level, buying based on one item, aesthetics, flooring, ceiling, colors, lighting, artwork, furniture, view outside, meetups, Hong Kong, Dubai, Singapore, 4 bed mini mos, housemates, serviced accommodation, design elements, HMO management, Dieter Rams, durability, smaller HMOs, profitability, deferred gratification, leverage in property market, ROI, remortgaging, loan-to-value ratios, rents, sale of property, bad tenants, operational requirements, perception of landlords, good design, functionality, tenant turnover, repeat bookings, durability, future-proofing, end user experience, ROI calculation, contractor categorization, dirty work, clean work, cleaning challenges, choice of materials, Expat Property Story podcast.