Missions to Movements

How Upstate Caring Partners Attracted 2,000 Applications Using A Digital Campaign with Francesca Orsomarso


Listen Later

Francesca Orsomarso’s arsenal of digital strategies flips the script on traditional recruitment.

In today’s case study, we’re breaking down exactly how Upstate Cerebral Palsy attracted 2,000 qualified applicants within a few months of launching a campaign with FMN Creative.

Francesca shares their brilliant one page funnel strategy (and how it was a MAGNET for attracting job seekers), plus the targeted ad approach that resonated with potential recruits and generated awareness.

Listen closely as we also reveal how integrating CRM systems with Zapier can create a personal touch, leading to staggering open rates.

Hiring great talent is something that every nonprofit has a need for. If you’re ready to amplify your current recruitment efforts and connect with your audience on social media, don’t miss this conversation!

Resources & Links

Learn more about FMN Creative on their
website, Facebook, LinkedIn, and Instagram.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

Already have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you.

Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.

Let's Connect!

  • Send a DM on Instagram or LinkedIn and let us know what you think of the show!
  • My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
  • Want to book Dana as a speaker for your event? Click here!
...more
View all episodesView all episodes
Download on the App Store

Missions to MovementsBy Dana Snyder

  • 5
  • 5
  • 5
  • 5
  • 5

5

129 ratings


More shows like Missions to Movements

View all
Craig Groeschel Leadership Podcast by Life.Church

Craig Groeschel Leadership Podcast

10,748 Listeners

The EntreLeadership Podcast by Ramsey Network

The EntreLeadership Podcast

4,408 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,444 Listeners

Don't Mom Alone Podcast by Don't Mom Alone Podcast

Don't Mom Alone Podcast

2,332 Listeners

That Sounds Fun with Annie F. Downs by That Sounds Fun Network

That Sounds Fun with Annie F. Downs

10,417 Listeners

Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications by Joan Garry

Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications

318 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,062 Listeners

Maxwell Leadership Executive Podcast by John Maxwell

Maxwell Leadership Executive Podcast

379 Listeners

The Bible Recap by Tara-Leigh Cobble

The Bible Recap

35,685 Listeners

We Are For Good Podcast - The Podcast for Nonprofits by We Are For Good

We Are For Good Podcast - The Podcast for Nonprofits

261 Listeners

Nonprofit Nation with Julia Campbell by Julia Campbell

Nonprofit Nation with Julia Campbell

63 Listeners

Good Faith by Good Faith

Good Faith

1,928 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

19,697 Listeners

Dare to Lead with Brené Brown by Vox Media Podcast Network

Dare to Lead with Brené Brown

275 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

96 Listeners