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#12 Jeff Stevens, Co-Founder and CEO of Village Caregiving, shares how they grew from a single office in Barboursville, West Virginia to become the largest privately held home care company in the U.S. He breaks down two unique formulas: one for growing from 1 to 8 offices, and another for scaling from 8 to 60. Jeff dives into the strategies, decisions, and defining moments that shaped their growth—and offers a candid look into his leadership style and what’s driven the company’s success.
Chapters:
00:00 Introduction to Village Caregiving
05:15 Scaling the Business: From One to Many
20:36 The Four Pillars of Early Success
26:17 Indicators for Scaling Across States
36:09 Navigating Expansion: Factors for Growth
41:44 The Formula for Scaling: Agility, Velocity, and Integration
51:06 The Importance of Culture and Integration in Leadership
59:05 Future Vision: Where to Next for Village Caregiving?
This episode is brought to you by 52 Weeks Marketing.
80% of home care revenue is driven by referral marketing. Yet, less than 50% of home care businesses have a dedicated sales person focused on building relationships with referral partners. That’s where 52 Weeks Marketing comes in, providing a complete referral marketing system designed by Debbie Miller, who built a $10 million home care business in just 10 years. With done-for-you marketing tools, a healthcare referrer database, and a CRM to track results, 52 Weeks helps you build a scalable marketing engine that drives real, long-term growth.
By Miriam Allred5
1010 ratings
#12 Jeff Stevens, Co-Founder and CEO of Village Caregiving, shares how they grew from a single office in Barboursville, West Virginia to become the largest privately held home care company in the U.S. He breaks down two unique formulas: one for growing from 1 to 8 offices, and another for scaling from 8 to 60. Jeff dives into the strategies, decisions, and defining moments that shaped their growth—and offers a candid look into his leadership style and what’s driven the company’s success.
Chapters:
00:00 Introduction to Village Caregiving
05:15 Scaling the Business: From One to Many
20:36 The Four Pillars of Early Success
26:17 Indicators for Scaling Across States
36:09 Navigating Expansion: Factors for Growth
41:44 The Formula for Scaling: Agility, Velocity, and Integration
51:06 The Importance of Culture and Integration in Leadership
59:05 Future Vision: Where to Next for Village Caregiving?
This episode is brought to you by 52 Weeks Marketing.
80% of home care revenue is driven by referral marketing. Yet, less than 50% of home care businesses have a dedicated sales person focused on building relationships with referral partners. That’s where 52 Weeks Marketing comes in, providing a complete referral marketing system designed by Debbie Miller, who built a $10 million home care business in just 10 years. With done-for-you marketing tools, a healthcare referrer database, and a CRM to track results, 52 Weeks helps you build a scalable marketing engine that drives real, long-term growth.

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