One of my favorite things to do is kick off the year with positive, inspiring individuals like Liz Lefkofsky, a philanthropist and founder of the VING project, a giving movement that empowers 14-18 year old teens to help others. 

In this episode, Liz takes us behind the scenes into how she established a collaborative partnership with the one and only Meghan Markle, and why they’re on a mission to give 1,000 “VINGs” to uplift amazing women in need.

Episode Partner: This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023.

Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.

In This Episode:

• Liz reveals why philanthropy is like “speed dating” and what stands out to her in a sea of grant applications
• How Liz landed a dream partnership with Meghan Markle and her nonprofit organization, Archewell Foundation (in just 2 weeks!)
• The hilarious story of how actress and comedian Tiffany Haddish became a spokesperson for Groupon
• Why standout qualities like authenticity are most important when seeking a celebrity spokesperson or brand partner to represent your nonprofit
• How to get your hands dirty and join a board or committee
• Liz’s aspirational views of the next generation and why she firmly believes that every Fortune 500 CEO should run a non-profit for a year.

Resources & Links

Check out my $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.

Connect with Liz at [email protected] or on LinkedIn. She welcomes hearing from you! Learn more about VING and The Archewell Foundation. Tune in to Meghan Markle’s podcast, Archetypes.

Discover the

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.

Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

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