On this week's show, NOSH editor Carol Ortenberg, editor-in-chief Jeff Klineman and reporters Adrianne DeLuca and Lukas Southard dish out some hot takes on the condiment set and give an update on some recent divestments and sales resulting from supply chain struggles. Later, we hear from Adam Spriggs, founder of The Angel Group, to gain insight from the investor and brand expert on how companies should approach positioning and branding in order to grow and flex throughout their lifecycle.

Show Highlights:

02:10: This week's topics get a bit saucy as the NOSH team shells out some controversial commentary and criticisms as they make their way down the condiment aisle including some lofty accusations against ketchup – is it a universal solvent or one-dimensional sauce?

10:32: The team then discusses the motives behind some recent divestments from big CPG players and how those actions compare to the supply network challenges facing Northeast organic dairy farmers.

19:45: Adam explains the oversight he sees many CPG entrepreneurs fall victim to and why he believes founders need to approach brand positioning with the mainstream consumers always in the back of their mind.

26:51: Later, Adam delves into how he analyzes a brand's positioning and messaging strategies when assessing potential new investments, explaining that while a brand's approach may always be rooted where it began, a founder has to be flexible to let that messaging evolve as the brand grows.

"Most CPG founders are innovating within echo chambers that are detached from the interests and comfort zones of the majority of shoppers...What we need more CPG entrepreneurs focusing on is just innovating within a sweet spot."

-Adam Spriggs, Founding Partner of The Angel Group

About the NOSH Podcast

The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food.

New episodes are released every week. Send us comments and suggestions anytime to [email protected].

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