Money is not the villain. Money is a tool. In this powerful episode of She Believed She Could™, host Allison Walsh sits down with Tinja Anderson — business strategist, financial consultant, former Division I All-American athlete, and Miss Texas International 2022 — to talk about money mindset, exit planning, and the pursuit of excellence in life and business.

Tinja shares how a difficult life transition sparked her pivot into finance, why most founders need a true financial consultant rather than a one-size-fits-all product, and how to think like an operator who builds to grow, harvest, and exit. We cover cash flow, tax-efficient strategies, risk protection, decentralizing the owner to increase valuation, and practical steps to move from analysis paralysis to informed action.

You will learn:

• Why reframing “money talk” changes your ability to build wealth and impact
• How to protect cash flow and make tax-efficient decisions as you scale
• The role of exit planning and succession in maximizing your multiple
• What to ask an advisor so you get strategy, not just products
• How to build confidence by putting in reps and pursuing excellence daily

Chapters:

00:00 – Welcome to She Believed She Could™ with Allison Walsh
01:15 – Meet Tinja Anderson: athlete, strategist, and financial consultant
04:00 – From divorce to defining a new mission around money
07:10 – How Tinja pivoted from consulting to finance
10:35 – Redefining excellence and the power of the pursuit
13:50 – Growing up with high expectations and learning discipline
17:00 – Facing imposter syndrome and thriving in male-dominated industries
20:25 – How to navigate rooms full of powerful women
23:00 – Why most entrepreneurs need a financial consultant, not a salesperson
26:15 – Building a business to grow, harvest, and exit efficiently
29:40 – Talking about money with confidence and clarity
32:30 – Understanding tax strategies, risk protection, and cash flow
35:00 – Inside her podcast Pursuit of Excellence and how it began
37:20 – Tinja’s upcoming book Boundaries and Bullshit
39:10 – What confidence really means and how to build it
40:25 – Who inspires Tinja and where to connect with her

Connect with Tinja:
Instagram → @tinjaanderson
Check out Tinja's podcast "The Pursuit of Excellence" here: pursuitofexcellencepodcast.com

Connect with Allison:
Instagram → @allisonwalsh
Learn more about the Impact Brand Accelerator → www.allisonwalshconsulting.com/freebies

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