If you’ve ever thought about writing a book—but felt stuck, overwhelmed, or unsure where to start—this episode is for you.

In this powerful conversation, Allison Walsh is joined by bestselling author, speaker, and founder of Gordon Publishing, Kathryn Gordon. Together, they unpack what truly holds people back from becoming authors—and why self-doubt, not lack of talent, is the biggest barrier.

Kathryn shares her personal journey from supporting her husband’s global brand to stepping into her own “second act,” building a publishing company, and helping women bring their stories to life. She breaks down the three main publishing paths (traditional, hybrid, and self-publishing), what most first-time authors get wrong, and how you can realistically write and publish a book in as little as nine months.

This episode also goes deeper than strategy. You’ll hear the emotional turning point that changed Kathryn’s life, how she transformed doubt into drive, and why your story matters more than you think.

Whether you want to build authority, grow your business, or create meaningful impact, your book can become your most powerful asset.

If there’s a book inside you—this is your sign to start.

Kathryn Gordon is a bestselling author, speaker, and founder of Gordon Publishing, where she helps entrepreneurs and thought leaders bring their stories to life. She is the author of Relationship GRIT and host of the Kathryn For Real podcast, known for empowering women to step into their next chapter with confidence, authenticity, and purpose.

Connect with Kathryn Gordon:

This episode was sponsored by Munch Studio. Click here to access this incredible content platform!

Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value.

👉 Pre-Enroll in Positioned for Partnerships™ - https://www.shebelievedshecould.co/partnershipscourse  

Subscribe for weekly episodes on mindset, confidence, personal branding, business growth, and well-being: https://pod.link/1505347834

Hosted by Allison Walsh, founder of She Believed She Could™.

Connect with Allison

• Join us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummit
• Interested in working together? Fill out this form.
• www.instagram.com/allisonwalsh
• www.shebelievedbook.com
• www.allisonwalshconsulting.com
• Signature Course | Build Your Brand On Demand
• Access The Impact Brand Accelerator
• Access From Podcast to Platform
• Beauty Must-Haves! 

What does it really take to build a legacy brand that lasts?

In this amazing episode of She Believed She Could™ Podcast, Allison Walsh sits down with entrepreneur, mentor, and media founder Jen Szpigiel, the visionary behind Becoming Iconic and Iconic Magazine, a global media platform helping women-led brands be seen, heard, and remembered.

Jen shares the raw and real story behind her 20-year entrepreneurial journey. From leaving her marketing career to raise her daughter and discovering entrepreneurship by accident, to mentoring thousands of women founders and helping generate more than $100 million in collective client revenue, her story is a powerful reminder that success rarely follows a straight line.

The conversation dives into the unfiltered realities of entrepreneurship, including the “crunchy” growth phases most founders face, the moment Jen lost her entire social media platform overnight, and the leadership lessons she learned while rebuilding her brand from the ground up.

Jen and Allison also discuss the importance of visibility with intention, why entrepreneurs must build businesses beyond social media platforms, and how women can stop chasing trends and start building legacy brands.

If you’re building a business, growing a personal brand, or navigating the messy middle of entrepreneurship, this episode is packed with perspective, encouragement, and practical wisdom.

Connect with Jen:

https://becomingiconic.co

https://www.instagram.com/becomingiconic/

linkedin.com/in/becomingiconic?originalSubdomain=ca

This episode was sponsored by Munch Studio. Click here to access this incredible content platform!

Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value.

👉 Pre-Enroll in Positioned for Partnerships™ - https://www.shebelievedshecould.co/partnershipscourse  

Subscribe for weekly episodes on mindset, confidence, personal branding, business growth, and well-being: https://pod.link/1505347834

Hosted by Allison Walsh, founder of She Believed She Could™.

Connect with Allison

• Join us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummit
• Interested in working together? Fill out this form.
• www.instagram.com/allisonwalsh
• www.shebelievedbook.com
• www.allisonwalshconsulting.com
• Signature Course | Build Your Brand On Demand
• Access The Impact Brand Accelerator
• Access From Podcast to Platform
• Beauty Must-Haves! 

If you’ve ever wondered why some creators consistently land brand deals—while others with similar audiences don’t—this episode breaks it all down.

In this powerful conversation, Sara Stefanik, Director of Influencer Partnerships at BabyCenter and Mom 2.0, pulls back the curtain on what brands are actually looking for when choosing creators. With over 15 years in digital media, Sara shares insider insights on how to position your platform, build meaningful brand partnerships, and turn your content into a revenue-generating business.

You’ll learn why follower count isn’t the deciding factor, how to create a media kit that gets noticed, and what separates creators who get passed on from those who get the deal.

Whether you’re just starting out or ready to scale your income, this episode gives you the clarity and strategy you need to become an easy “yes” for brands.

“Brands want to instantly understand who you are, who you influence, and why it makes sense to work with you.”

What You’ll Learn:

Positioned for Partnerships™ Mini Course

👉 Pre-Enroll in Positioned for Partnerships™ - https://www.shebelievedshecould.co/partnershipscourse 

Connect with Sara:

https://www.instagram.com/sarastefanik/

https://www.linkedin.com/in/sarastefanik/

This episode was sponsored by Munch Studio. Click here to access this incredible content platform!

Work with Allison: Ready to turn your story into a service-driven brand that opens doors and expands your impact?

👉 Apply to join the She Believed She Could™ Podcast Network and take the next step in elevating your voice, brand, and impact.

🤩 Access the FREE Impact Brand Accelerator: https://bit.ly/impactbrandaccelerator

Subscribe for weekly episodes on mindset, confidence, personal branding, business growth, and well-being: https://pod.link/1505347834

Connect with Allison: www.allisonwalshconsulting.com/newsletter

Hosted by Allison Walsh, founder of She Believed She Could™.

Connect with Allison

• Join us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummit
• Interested in working together? Fill out this form.
• www.instagram.com/allisonwalsh
• www.shebelievedbook.com
• www.allisonwalshconsulting.com
• Signature Course | Build Your Brand On Demand
• Access The Impact Brand Accelerator
• Access From Podcast to Platform
• Beauty Must-Haves! 

Allison Walsh sits down with media strategist, PR expert, and beauty industry leader Cris Gordon to talk about courage, entrepreneurship, and the power of believing in your mission before anyone else does.

With more than 15 years in the media industry, Cris has led million-dollar marketing campaigns for globally recognized brands including Google, Sephora, Bobbi Brown, Capsule Pharmacy, and St. Jude Children’s Research Hospital. She shares the story behind launching her own agency, growing it for eight years, and eventually transitioning into her role as Chief Brand Officer and Head of Beauty at MMC.

From working 17-hour days early in her career to taking the leap into entrepreneurship, Cris opens up about the realities of building something meaningful. She shares practical wisdom about personal branding, storytelling, risk-taking, and why waiting for perfect certainty will keep you stuck.

The conversation also explores her passion for empowering women, mentoring founders, and creating spaces where the next generation can grow in confidence, creativity, and leadership.

If you've ever wondered whether you're ready to take a bold step toward your dream, this conversation will remind you that sometimes the most powerful move is simply believing you can.

Connect with Cris:
https://www.cristinagordon.com/
https://www.instagram.com/crisgordonpr/

This episode was sponsored by Munch Studio. Click here to access this incredible content platform! 

Work with Allison: Ready to turn your story into a service-driven brand that opens doors and expands your impact?

Hosted by Allison Walsh, founder of She Believed She Could™.

Connect with Allison

• Join us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummit
• Interested in working together? Fill out this form.
• www.instagram.com/allisonwalsh
• www.shebelievedbook.com
• www.allisonwalshconsulting.com
• Signature Course | Build Your Brand On Demand
• Access The Impact Brand Accelerator
• Access From Podcast to Platform
• Beauty Must-Haves! 

Zoya Lehrer’s founder journey is rooted in grit, reinvention, and a deep desire to solve a problem she was living every single day. After a 20-year career in financial services and fintech, Zoya made the bold leap into entrepreneurship to build Orgo, a family logistics app designed to help busy parents manage the chaos of youth sports, travel, scheduling, and everyday life on the go.

In this episode, Allison Walsh and Zoya talk about what it really looks like to leave behind titles, structure, and corporate resources to build something from scratch. They unpack the mental load of parenting, the hidden stress behind youth sports logistics, the realities of bootstrapping a startup, and the discipline required to stay focused while building a solution that families actually need.

If you’re a founder, working mom, sports parent, or woman navigating a major career pivot, this conversation will leave you inspired to trust your next step, simplify what’s weighing you down, and believe you can build something meaningful from lived experience.

Connect with Zoya:

Work with Allison: Ready to turn your story into a service-driven brand that opens doors and expands your impact? 

👉 Apply to join the She Believed She Could™ Podcast Network and take the next step in elevating your voice, brand, and impact.

👉 Enroll for free in From Podcast to Platform and learn how to turn your story into a platform that amplifies your impact.

🤩 Access the FREE Impact Brand Accelerator: https://bit.ly/impactbrandaccelerator

Subscribe for weekly episodes on mindset, confidence, personal branding, business growth, and well-being: https://pod.link/1505347834

Connect with Allison: www.allisonwalshconsulting.com/newsletter

Hosted by Allison Walsh, founder of She Believed She Could™.

Connect with Allison

• Join us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummit
• Interested in working together? Fill out this form.
• www.instagram.com/allisonwalsh
• www.shebelievedbook.com
• www.allisonwalshconsulting.com
• Signature Course | Build Your Brand On Demand
• Access The Impact Brand Accelerator
• Access From Podcast to Platform
• Beauty Must-Haves! 

What does it really take to build a category-defining brand?

In this episode of She Believed She Could, Allison Walsh sits down with Alli Webb, founder of Drybar, author of The Messy Truth, and creator of the new beauty brand Messy. Alli shares the behind-the-scenes journey of building Drybar into a revolutionary beauty brand that changed how women experience hair care.

From launching a simple $35 blowout concept to scaling a beloved national brand, Alli reveals the mindset shifts, risks, and lessons that shaped her entrepreneurial journey. She opens up about navigating motherhood while building a company, the messy realities of growth, and why reinvention is part of every successful founder’s story.

Alli also discusses her newest venture, Messy, inspired by embracing natural hair texture and individuality, and why relationships, resilience, and belief in yourself matter more than any traditional career path.

If you’re an entrepreneur, founder, or dreamer with a big idea, this conversation will remind you that success isn’t linear—but belief in yourself can change everything.

Connect with Alli:

Website: https://www.alliwebb.com/

Instagram: https://www.instagram.com/alliwebb

LinkedIn: https://www.linkedin.com/in/alliwebb/

Work with Allison: Ready to turn your story into a service-driven brand that opens doors and expands your impact? 

👉 Apply to join the She Believed She Could™ Podcast Network and take the next step in elevating your voice, brand, and impact.

👉 Enroll for free in From Podcast to Platform and learn how to turn your story into a platform that amplifies your impact.

🤩 Access the FREE Impact Brand Accelerator: https://bit.ly/impactbrandaccelerator

Subscribe for weekly episodes on mindset, confidence, personal branding, business growth, and well-being: https://pod.link/1505347834

Connect with Allison: www.allisonwalshconsulting.com/newsletter

Hosted by Allison Walsh, founder of She Believed She Could™.

Connect with Allison

• Join us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummit
• Interested in working together? Fill out this form.
• www.instagram.com/allisonwalsh
• www.shebelievedbook.com
• www.allisonwalshconsulting.com
• Signature Course | Build Your Brand On Demand
• Access The Impact Brand Accelerator
• Access From Podcast to Platform
• Beauty Must-Haves! 

What happens when empathy becomes the foundation of leadership?

In this powerful conversation, Allison Walsh sits down with Erika Sinner, CEO and founder of Directorie, a two-time Inc. 5000 company helping life science organizations bring critical medications to market. Erika shares how growing up in a challenging environment shaped her deep commitment to safety, culture, and purpose-driven leadership.

After surviving multiple layoffs in the pharmaceutical industry and eventually being let go herself, Erika turned adversity into opportunity by building Directorie, a company rooted in stability, trust, and employee well-being.

But her story doesn’t stop there.

Erika also shares the deeply personal journey that led her to acquire and transform Tiny Superheroes, an organization bringing empowerment and joy to children navigating serious medical journeys. By shifting the model from direct-to-consumer to hospital partnerships, she’s now transforming hospital culture and creating meaningful impact for patients, families, and healthcare teams.

In this episode, you’ll learn:

If you’re a founder, leader, or someone navigating career transitions, Erika’s story will inspire you to believe bigger, lead with heart, and create impact that truly matters.

Connect with Erika:.

Website: https://erikasinner.org/

Instagram: @erika_sinner

LinkedIn: Erika Sinner

Connect with Allison:

Instagram → @allisonwalsh

Work with Allison: Ready to turn your story into a service-driven brand that opens doors and expands your impact? 

👉 Apply to join the She Believed She Could™ Podcast Network and take the next step in elevating your voice, brand, and impact.

👉 Enroll for free in From Podcast to Platform and learn how to turn your story into a platform that amplifies your impact.

🤩 Access the FREE Impact Brand Accelerator: https://bit.ly/impactbrandaccelerator

Subscribe for weekly episodes on mindset, confidence, personal branding, business growth, and well-being: https://pod.link/1505347834

Connect with Allison: www.allisonwalshconsulting.com/newsletter

Hosted by Allison Walsh, founder of She Believed She Could™.

Connect with Allison

• Join us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummit
• Interested in working together? Fill out this form.
• www.instagram.com/allisonwalsh
• www.shebelievedbook.com
• www.allisonwalshconsulting.com
• Signature Course | Build Your Brand On Demand
• Access The Impact Brand Accelerator
• Access From Podcast to Platform
• Beauty Must-Haves! 

Allison Walsh welcomes Vivian Gonzalez, founder and CEO of Park Capital Search and Evergreen, for a powerful conversation about building a meaningful career through clarity, strategy, and self-belief.

With more than two decades of experience in private equity and executive search, Vivian has helped organizations scale by placing the right leaders and creating systems that drive growth. But her journey into the industry didn’t follow the typical Wall Street pipeline. Instead, it was shaped by persistence, networking, and a deep commitment to creating opportunities where none existed.

As a Latina entrepreneur, mother, and business leader, Vivian brings a unique perspective to leadership and career growth. She shares how she navigated an industry where women represent only a small percentage of leadership roles, and why emotional intelligence, relationship-building, and integrity are powerful advantages in business.

Throughout the conversation, Vivian and Allison explore how strategic thinking can transform career decisions, why chasing “shiny opportunities” can derail long-term success, and how learning to bet on yourself can unlock doors you never imagined possible.

They also discuss manifestation, self-awareness, and the importance of reflection as a tool for personal and professional growth.

Whether you're navigating a career transition, stepping into leadership, or building a path that doesn’t follow the traditional blueprint, Vivian’s story offers both inspiration and practical guidance for creating a career aligned with your purpose and long-term vision.

To connect with Vivian:

Connect with Allison

• Join us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummit
• Interested in working together? Fill out this form.
• www.instagram.com/allisonwalsh
• www.shebelievedbook.com
• www.allisonwalshconsulting.com
• Signature Course | Build Your Brand On Demand
• Access The Impact Brand Accelerator
• Access From Podcast to Platform
• Beauty Must-Haves! 

In this episode of the She Believed She Could Podcast, Allison Walsh sits down with Megan Spencer, also known as Meg The Creator, to unpack how creators can build real income online without chasing trends, burning out, or relying on massive followings.

Megan shares her journey from leaving a government job in 2020 to building a multi-stream online business through UGC, Amazon reviews, freelancing, and TikTok Shop. Together, they break down how understanding marketing fundamentals, batching content, and building simple systems can help creators land brand deals, grow consistent income, and design a business that supports real life.

If you’ve ever felt overwhelmed by content creation or wondered how creators actually make money behind the scenes, this episode will completely shift your perspective.

Connect with Megan Spencer:

Website: https://megthecreator.com/

Instagram: @megthecreator_

Connect with Allison:

Instagram → @allisonwalsh

Work with Allison: Ready to turn your story into a service-driven brand that opens doors and expands your impact? 

👉 Apply to join the She Believed She Could Podcast Network and take the next step in elevating your voice, brand, and impact.

👉 Enroll for free in From Podcast to Platform and learn how to turn your story into a platform that amplifies your impact.

🤩 Access the FREE Impact Brand Accelerator: https://bit.ly/impactbrandaccelerator

Subscribe for weekly episodes on mindset, confidence, personal branding, business growth, and well-being: https://pod.link/1505347834

Connect with Allison: www.allisonwalshconsulting.com/newsletter

Hosted by Allison Walsh, founder of She Believed She Could™.

This episode is sponsored by AdventHealth for Women.

At AdventHealth for Women, care goes beyond the physical. Their team provides whole-person care — mind, body, and spirit — empowering women to feel seen, supported, and confident in every season of life.

Explore their services and commitment to women’s wellness here:

👉 https://adventhealthforwomen.com/

Connect with Allison

• Join us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummit
• Interested in working together? Fill out this form.
• www.instagram.com/allisonwalsh
• www.shebelievedbook.com
• www.allisonwalshconsulting.com
• Signature Course | Build Your Brand On Demand
• Access The Impact Brand Accelerator
• Access From Podcast to Platform
• Beauty Must-Haves! 

Allison Walsh sits down with Michele and Aleks Arwood, a mother-daughter duo and the co-founders of Aveline, a magazine, podcast, and learning community created for young women in their season of becoming.

Aleks, a journalist and editor, shares what it really looks like to start before you feel ready, how she learned to “put fear in timeout,” and why storytelling can become a roadmap for women who feel stuck in comparison. Michele brings nearly 30 years of experience in branding, marketing, and creative leadership, and together they unpack what mentorship can look like across generations.

You’ll hear practical lessons on launching a big idea, building a community around your mission, learning to delegate early, and why asking for a mentor might be the boldest next step you can take.

Connect with Aleks and Michele:

Aleks Arwood: @aleks.arwood

Michele Arwood: @michelearwood

Aveline Magazine Instagram: @avelinemagazine

Aveline Magazine Website: avelinemagazine.com

Connect with Allison:

Instagram → @allisonwalsh

Work with Allison: Ready to turn your story into a service-driven brand that opens doors and expands your impact? 

👉 Apply to join the She Believed She Could Podcast Network and take the next step in elevating your voice, brand, and impact.

👉 Enroll for free in From Podcast to Platform and learn how to turn your story into a platform that amplifies your impact.

🤩 Access the FREE Impact Brand Accelerator: https://bit.ly/impactbrandaccelerator

Subscribe for weekly episodes on mindset, confidence, personal branding, business growth, and well-being: https://pod.link/1505347834

Connect with Allison: www.allisonwalshconsulting.com/newsletter

Hosted by Allison Walsh, founder of She Believed She Could™.

This episode is sponsored by AdventHealth for Women:

At AdventHealth for Women, care goes beyond the physical. Their team provides whole-person care — mind, body, and spirit — empowering women to feel seen, supported, and confident in every season of life.

Explore their services and commitment to women’s wellness here:

👉 https://adventhealthforwomen.com/

Connect with Allison

• Join us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummit
• Interested in working together? Fill out this form.
• www.instagram.com/allisonwalsh
• www.shebelievedbook.com
• www.allisonwalshconsulting.com
• Signature Course | Build Your Brand On Demand
• Access The Impact Brand Accelerator
• Access From Podcast to Platform
• Beauty Must-Haves!