Amazon’s leadership principles (Core Values) have been the most critical element in their unprecedented success. Value alignment first, and skills second.

So why is this not a standard practice among all up-and-coming startups? 

The reason I believe is that leaders then become accountable for their actions when they misbehave.  Without values, it is easy to hide. It is easy to rationalize bad decisions and easier to deflect blame when the shit hits the fan.

This is why 9 out of 10 startups fail. Without the right people, your company will not be able to execute.  And the right people are attracted to more than just money. They want growth, structure, and purpose. 

When your company demonstrates that none of these elements are present, the A-players run!  And what you are left with are the people who are willing to take the job. 

Guest Bio:

Steve Anderson is the CEO of Catalyit. He has spent decades shaping the insurance industry through a deeper understanding of emerging technologies and how businesses today can best integrate and leverage them. 

Steve is a sought-after speaker and influencer. He is also the author of the widely-anticipated book The Bezos Letters, where he reveals 14 principles for business growth based on the ideas and patterns that emerged when he examined Jeff Bezos’ 21 annual letters to Amazon shareholders. 

TODAY WE DISCUSS:

HIRING STORY:

Challenge?

Rick’s Nuggets:

How do we solve the problem? 

Rick’s Nuggets:

Key Takeaways that the Audience can plug into their business today! (Value):

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