Why do some people confidently invest while others avoid money conversations altogether?

In this episode of The Wallet, Emilie Bellet speaks with behavioural finance expert, psychotherapist and King's College London senior lecturer Dr Ylva Baeckström about the hidden forces that shape our financial decisions.

From childhood experiences and financial attachment styles to confidence, investing behaviour and gender stereotypes, this conversation explores why money is rarely just about numbers.

Topics covered:

• How financial identity is formed
• Why many people avoid money conversations
• The link between childhood experiences and money habits
• Why women often outperform men as investors
• The confidence gap in finance
• Female financial advisers and investing behaviour
• AI, financial advice and the future of investing
• Why the real risk may be not investing at all

The information shared is for educational purposes only and is not financial advice.

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With investing, your capital is at risk. Wealthify is authorised and regulated by the Financial Conduct Authority.

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Emilie’s book: You’re Not Broke, You’re Pre-Rich

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