HR Interviews Playlist

To say that the talent acquisition market in the tech sector is complex and fast-changing at the moment would perhaps be a bit of an understatement. So how are big tech companies developing employer branding strategies that help them solve their shifting challenges, and what lessons can employers in other sectors learn from them?

My guest this week is Ashlee Gerow, Senior Manager, Employer Branding at Hubspot. I've always been a massive fan of Hubspot's sophisticated and innovative approach to talent acquisition and employer branding. Ashley is very open about their recruitment challenges and how a dynamic approach to employer branding is being used to address them.

In the interview, we discuss:

• The current tech hiring market 

• How employer branding is being used to solve recruiting challenges at Hubspot

• Developing a highly targeted strategy

• Cutting through the noise

• Advanced persona work

• Is who you are externally authentic to who you are internally

• Understanding where you are not converting and adapting accordingly

• How the pandemic changed Hubspot's approach

• Working with cross-functional teams and being deeply connected across the business

• Making sure the EVP is consistent throughout the entire candidate journey

• Using employee's stories to show, not tell

• Employer Branding as a constant marketing machine

• The role of data and technology

• Moving quickly to adapt, sprint and change

• The future of employer branding

Listen to this podcast on Apple Podcasts.

In this episode, we talk to Jackye's boss and co-founder of Textio, Kieran Snyder!

The Textio platform helps with inclusive and equitable communications. After earning her PhD in linguistics at Penn, Kieran spent a decade creating the world’s most impactful language products at Microsoft and Amazon. In addition to developing linguistic capabilities like spelling and grammar-checking for more than 100 languages, she led the large-scale effort to integrate the Bing search engine into Microsoft Windows. Kieran is a world-renowned expert on language and bias at work, and her writing has appeared in Fortune, The New York Times, Slate, and the Washington Post.

If you like what you hear, we would like to encourage you to subscribe to our channel!

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Fom helping determine where a company’s at to initiating new programs, data grows in importance to DEI efforts.

Steve Pemberton is Best Selling Author, Philanthropist, Acclaimed Speaker, and Senior Level Executive. He wasn't given a chance in the world; he proved them wrong. Steve's chance is now focused on change. In this interview we talk about the pace of change, the fluidity of change, scaling belief and purpose, the end state of remote work, the future of equity, who was responsible for getting companies through the pandemic, and more. 

Steve was not given a chance in the world and now he's changing it. Enjoy!

If there was only one interview question you could ask, what would it be? 

 As an industry legend and innovator, Lou has the best stories about recruitment. When he talks about Performance Based Hiring, it seems so logical; just ask intelligent questions.

• For someone with a track record of quitting the same job 4 times and getting kicked out of industry events, Lou’s take on what’s wrong in the interviewing and hiring process is spot on. 

• Join us in the fight to end ill defined job ads that offer little more than a lateral transfer by mastering how to conduct a great intake with your hiring manager. 

• The damage is done, Lou blames the job board industry for cheapening how we land a job.

ADP's chief of product inclusion on how software can be inclusive and how the industry works to achieve make it happen. .

The pandemic changed many aspects of talent acquisition and perhaps none more so than onboarding. With many people spending less time in their employer's physical offices, how have TA and HR teams evolved their onboarding processes to forge a sense of belonging, develop relationships and ultimately increase productivity and retention?

My guest this week is Sharawn Tipton, Chief People Officer at LiveRamp. Over the last few years, LiveRamp has developed a strategic and very intentional approach to onboarding, and Sharawn has a lot of insight and advice to share.

In the interview, we discuss:

• Shifting from a transactional approach to one that focuses on building relationships

• Providing an immediate sense of belonging

• The impact of the pandemic on onboarding and retention

• Employee Resource Groups

• Wellness and mental health

• Starting onboarding before the hiring process even starts

• Culture

• Moments that matter

• How important are the first 30 days

• Personalization of experience

• EVP & expectations

• Lesson learned and having a growth mindset.

Listen to this podcast on Apple Podcasts.

In this episode, Jackye and Katee chat with Michelle Ngome about inclusive marketing. Michelle is the founder of Line 25 Consulting, an agency that helps organizations with inclusive marketing strategies. She is the recipient of the Houston Business Journal Diversity in Business awards for her efforts in creating the African American Marketing Association (AAMA). Her contributions have been featured in numerous publications including The Wall Street Journal, Entrepreneur, and Forbes. Michelle is a two-time author and podcaster. Currently, she hosts the Marketing for the Culture podcast powered by AAMA.

If you like what you hear, we would like to encourage you to subscribe to our channel!

We would also appreciate it if you would rate this channel by going here: RateThisPodcast.com/inclusiveaf

We create this podcast as a labor of love. But if you would like to support this channel you can buy us a cup of coffee here: https://www.buymeacoffee.com/InclusiveAF

One company's approach to a dispersed culture.

Your life really isn't complete until you've gotten a complete breakdown of the past, present, and future of recruiting chatbots. That's why we asked PandoLogic CTO Sumit Gupta on the podcast to get a breakdown. Turns out, that chatbot may not be the correct label, considering job seekers have interviews with virtual Brad Pitt and Darth Vader to look forward to. Yeah, really. You gotta listen to this episode if you want a real taste of the future of recruiting. Or at least one company's vision of it.