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In this episode of HR, We Have a Problem, Sapient Insights Group CEO and Managing Partner Teri Zipper and guest Christine Albert, Founder of Adams Street Consulting and former Chief Experience Officer (CXO) at LCMC Health, discuss the collaboration between marketing and HR - exploring the nuances of bridging the gap between these two crucial functions. The conversation underscores that aligning marketing and HR strategies can enhance customer and employee experiences, ultimately driving business success.
Key points covered include:
↪️ The emerging CXO role is nascent and varies across organizations, necessitating a tailored approach to its implementation and execution.
↪️ Aligning marketing and HR functions can enhance customer and employee experiences, driving business results.
↪️ Implementing a cohesive brand strategy can unify disparate organizational identities, fostering clarity and consistency in messaging.
↪️ Recruitment marketing and onboarding processes are vital in attracting and retaining talent, focusing on providing a seamless and engaging experience for candidates and new hires.
↪️ The strategic integration of marketing and HR leads to impactful business results, including increased hiring and cost savings.
Don’t miss this exciting thought leader conversation! Follow the hosts and companies mentioned below:
Sapient Insights Group
Download the 2023-24 HR Systems Survey White Paper
Instagram | Twitter | LinkedIn
Teri Zipper
Instagram | Twitter | LinkedIn
Christine Albert
LCMC Health
View all episodes
By WRKdefined Podcast Network
4.4
1313 ratings
Send us a text
In this episode of HR, We Have a Problem, Sapient Insights Group CEO and Managing Partner Teri Zipper and guest Christine Albert, Founder of Adams Street Consulting and former Chief Experience Officer (CXO) at LCMC Health, discuss the collaboration between marketing and HR - exploring the nuances of bridging the gap between these two crucial functions. The conversation underscores that aligning marketing and HR strategies can enhance customer and employee experiences, ultimately driving business success.
Key points covered include:
↪️ The emerging CXO role is nascent and varies across organizations, necessitating a tailored approach to its implementation and execution.
↪️ Aligning marketing and HR functions can enhance customer and employee experiences, driving business results.
↪️ Implementing a cohesive brand strategy can unify disparate organizational identities, fostering clarity and consistency in messaging.
↪️ Recruitment marketing and onboarding processes are vital in attracting and retaining talent, focusing on providing a seamless and engaging experience for candidates and new hires.
↪️ The strategic integration of marketing and HR leads to impactful business results, including increased hiring and cost savings.
Don’t miss this exciting thought leader conversation! Follow the hosts and companies mentioned below:
Sapient Insights Group
Download the 2023-24 HR Systems Survey White Paper
Instagram | Twitter | LinkedIn
Teri Zipper
Instagram | Twitter | LinkedIn
Christine Albert
LCMC Health
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