Welcome to HubShots Episode 227: HubSpot for Small Businesses

This edition we dive into:

• How a small business can quickly setup HubSpot

• The top priority items to focus on

• The key integration to enable

• Tips for getting the most out of HubSpot in the first month

Full show notes available at: www.hubshots.com/episodes/episode-227

Recorded: Monday 09 November 2020 | Published: Friday 13 November 2020

Welcome to HubShots Episode 226: Shopify & HubSpot plus HubSpot Form Analytics

This episode we discuss:

• The value of carving out analysis time

• HubSpot Form analytics

• Using Shopify with the HubSpot Ecommerce pipeline

• What is a good form conversion rate?

• Understanding Google My Business busyness metrics

• How to build campaign implementation momentum

Full show notes available at: www.hubshots.com/episodes/episode-226

Recorded: Monday 02 November 2020 | Published: Friday 06 November 2020

Welcome to HubShots Episode 225: 3 Ways we Use HubSpot to Generate Leads

This episode we discuss:

• How we use HubSpot active lists to surface high intent leads

• Using Active Lists with Views for maximum flexibility

• Recommended HubSpot Academy courses for segmenting your database

• Listener tip about number of sales activities versus last sales activity date

• A gotcha with HubSpot product library items

Full show notes available at: www.hubshots.com/episodes/episode-225

HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Recorded: Monday 26 October 2020 | Published: Friday 30 October 2020

Welcome to HubShots Episode 224: HubSpot Internal Notification Workflow Tips

This episode we discuss:

• The Power of Pillows

• New Google Analytics V4 rolling out

• HubSpot Workflows for Internal notifications of Deals closing

• Using Call Outcomes on Sales calls

• Tips for HubSpot Custom Analytics Views (thanks Rebecca!)

• Customer Journey Mapping (HubSpot Academy course)

• Fake Authentic Direct Mail

• Google Search gets even more AI (hum a song)

Full show notes available at: www.hubshots.com/episodes/episode-224

Did a colleague forward this episode to you? Sign up here to get yours every Friday.

Please forward this on to your work colleagues.

HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Recorded: Monday 19 October 2020 | Published: Friday 23 October 2020

Welcome to HubShots Episode 223: HubSpot Active Lists and Analytics Reports

This episode we discuss:

The power of Active lists

The value of negative customer feedback

The beauty of HubSpots’ Sales Analytics tools

The usability of HubSpot Traffic Analytics filtering

Plus how Mark in the UK got ahead in dating

Full show notes available at: www.hubshots.com/episodes/episode-223

HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Recorded: Tuesday 13 October 2020 | Published: Friday 16 October 2020

Welcome to HubShots Episode 222: HubSpot Keyboard on your phone

This episode we discuss:

• HubSpot Smart CTA example

• HubSpot Keyboard on iPhone and Android

• Updating renewal dates each year on contacts and deals

• Should you create location specific pages on your website?

• Deciphering Google Search Console Index Coverage issues

• The end of the American internet

• Logical fallacies

Full show notes available at: www.hubshots.com/episodes/episode-222

HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Recorded: Wednesday 07 October 2020 | Published: Friday 09 October 2020

Welcome to HubShots Episode 221: HubSpot Report Builder Beta

This episode we discuss:

HubSpot’s new Report Builder BETA (it’s awesome)

HubSpot Meetings Team Round Robin meetings

Gotchas with using Zoom in HubSpot Meetings

Creating Facebook Audiences of people engaged on your website

Shoshin

Are you overcomplicating your buyer personas?

You can listen to this episode of the show here.

Full show notes available at: www.hubshots.com/episodes/episode-221

Did a colleague forward this episode to you? Sign up here to get yours every Friday.

Please forward this on to your work colleagues.

HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Recorded: Wednesday 30 September 2020 | Published: Friday 02 October 2020

Welcome to HubShots Episode 220: Inbound 2020

This jam packed episode we discuss:

• The latest product announcements from Inbound 2020

• Our 5 year podcasting anniversary is coming up next week

• Marketing Hub update: Marketing Contacts

• Sales Hub updates

• Service Hub tip

• A tricky gotcha that happens with the Original Source Drill-down properties

• Answer to listener questions

• Email examples: done right and done wrong

• Facebook ditching its 20% text rule on ads

Full show notes available at: www.hubshots.com/episodes/episode-220

HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Recorded: Thursday 24 September 2020 | Published: Friday 25 September 2020

Welcome to HubShots Episode 219: How to use Service Hub for Sales, Inserting tracking using the WordPress Plugin and LinkedIn Ads retargeting

This episode we discuss:

• HubSpot quick updates

• Using the HubSpot WordPress plugin to insert LI and FB pixels

• Using HubSpot Service Hub for sales follow ups

• Using LinkedIn Sponsored InMail with retargeting campaigns

• Bing Ads adding LinkedIn targeting

Full show notes available at: www.hubshots.com/episodes/episode-219

HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Recorded: Wednesday 16 September 2020 | Published: Friday 18 September 2020

Welcome to HubShots Episode 218: Thinking through Attribution. Again. And How HubSpot provides Attribution reporting

This episode we discuss:

• Attribution - what is it, and how can we make it actionable

• HubSpot’s Attribution reporting tools

• Average Days to Close Sales report

• Are virtual events worth attending?

• Viral Post Title Generator

• Is Apple creating their own Search Engine?

• Australia versus Google and Facebook

Full show notes available at: www.hubshots.com/episodes/episode-218

HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Recorded: Wednesday 09 September 2020 | Published: Friday 11 September 2020