Nat Welfare is a social media strategist and founder of SZN Social, a Melbourne-based marketing agency working with fashion, beauty and lifestyle brands. Some of SZN's clients include Novo Shoes, The DOM, Pilgrim Clothing, InClinic Cosmetics, Lady PWRZ and Silver Bullet Hair.

But Nat's path to building a marketing agency has not been a typical one. She doesn't have a degree in marketing and she's never worked in an agency in her life.

In fact, she grew up in the country, hailing from the home of the Ute Muster (Deniliiquin, population 8000) where marketing wasn't even a job that existed.

Nat moved to Melbourne after school and got a degree in Psychology with plans to become a clinical psychologist before moving across to work in tech startups where she learnt about lean startup methodology which would later play a key role in developing unique, stand-out marketing content and campaigns.

Nat is fast becoming known for her non-traditional style of marketing, leveraging her background in psychology and startup methodologies to develop formulas for high-performing social media content and marketing campaigns. 

What do you have to do to grow on social media these days?

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