Welcome to Humans in the Hot Seat, a spinoff series of Humans of Travel. Today's episode features Joseph Fehlen, owner of Small Town Wanderer. Fehlen lives in Rhinelander, Wisconsin, a small Midwestern town with a population of 8,000.

Here, you'll hear how Fehlen incorporates his rural background directly into his branding and marketing, and how he encourages his neighbors — about 60 to 70% of whom have never traveled before — to venture outside their comfort zones. A big part of Fehlen's job, he says, is gaining a level of trust with his clients, and helping them overcome any physical, logistical or psychological obstacles to traveling. 

RESOURCES MENTIONED IN THIS EPISODE

Small Town Wanderer

Instagram: @Small_Town_Wanderer

Email Fehlen: [email protected]

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