HUNGRY.

This week we have a throwback to an incredible convo with the co-founder of TRIP, Olivia Ferdi.

Maybe I am wrong.

For yonks I’ve been waxing ad nause about

Narrow and Deep.
Focus.

Do less, better.
Be a Meaningful specific.

It’s what every wonderful guest on the poddy teaches me.

TRIP ripped up the rule book.
Definition of outlier.

TRIP is for everyone and anyone, anywhere, anytime and everywhere.

TRIP is a coffee replacement. Booze replacement. Cocktail mixer. Meal Deal enhancer. Grab & Go.

All charged with a beautiful mission: Be Kind to your Mind.

Won listings at Co-op Sainsbury's, Waitrose & Partners, @Annabel’s, Soho House & Co

Olivia Ferdi is the latest guest on Hungry. Oh boy. You’re in for a treat.

ON THE MENU:

1. Why your brand must be chameleon to be a truly omni-channel brand – lessons from Annabel’s, Mayfair and Co-Op.

2. Why your brand should act as a PROMPT to unlock an emotion in people – TRIP own “Be Kind to Your Mind”

3. How TRIP won a Bill’s listing in 4 weeks – when one door shuts, open a window. Be fluid.

4. How to repurpose your brand and shelf space to unlock more occasions = more consumption = more £ wonga.

5. How TRIP raised £10 million quid – do you really need presentation a deck?

6. Why founders must actually seek and embrace stress it’s a gateway forward.

Every top food and drink founder reads our Newsletter - why wouldn't you? 

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

In 2001, the London Food World was pallid, tepid, insipid. 

Clotted cream Miserable Meh

Thankfully, two legends CHANGED EVERYTHING.

Sam Hart & Eddie Hart

Swam upstream, zigged against zagging zeitgeist. 

Opened an array of spell-binding restaurants 

2003 - Fino with genius Nieves 
2007 -  Barrafina 

2012 - Quo Vadis with living-legend and food encyclopaedia, Jeremy Lee 

2015- El Pastor 

And, more  recently, Parillian, Bar Daskall 

Ghosts in Quo Vadis, MAD house parties in Manchester, wild techno nights in Mexico city, losing money for 12 years, dogged persistence, the supple art of the perfect host

Proper garrulous n’ gallivanting chinwag this one with Sam Hart 

ON THE MENU: 

1. **The Art of The Perfect Host:** Mad house parties in Manchester, wild techno nights in Mexico City.  

2. **Hospitality is:** “Enjoying other people enjoying the enjoyment you’ve put on.”  

3. **How Sam & Crispin Created the World’s Best Nightclub in Mexico City:** “You need good people for a good party.”  

4. **Why Nightclubs Are SO DIFFERENT from Restaurants:**  
   - Nightclubs = constriction + release.  
   - Restaurants = release, always.  

5. **Barrafina’s Secret to Making Customers INSTANTLY RELAXED:** “If your team are having fun, your customers are having fun.”  

6. **What Looks Like RELAXED Service Is the TOTAL Opposite:**  
   - Jimmy Carr: “Don’t rise to your goals, fall to your systems.”  

7. **The Genius of Jeremy Lee:** How he turned Quo Vadis around after 12 years of losing money.  

8. **The Dogged Persistence Rule:** Always ask yourself, “How can I jump out of bed, excited, in 20 years’ time?”  

9. **Why “Culture Is Infectious”:**  
   - “When it’s infectious, it’s impossible to break.”  
   - “But it can also be cancerous.”  

10. **Economics of Restaurants – Why Barrafina Doesn’t Serve Tea:**  
    - “Spend per hour is essential.”  
    - “Turning tables quickly.”  

11. **ALWAYS INVEST in What Makes the Customer HAPPY:**  
    - “There’s a BIG difference between scrimping and being in control.”  

12. **The Nefarious Unintended Consequences of Over-Promoting:**  
    - Crisis of confidence in the team.  

📙Download HUNGRY Big Banging Reading list here 
🧾 HUNGRY survey would be so grateful if you may please fill out 

You’ll NEVER learn these lessons in a marketing book

Tod is a GENIUS marketeer.

Built an enormous 7 figure business all from his iPhone 11.

Toby Inskip built an ATTENTION-GRABBING MACHINE.

Drool, scroll
Drool, scroll
Droll and scroll and drool some more

Tod injects a giddy wanderlust to the blossoming London Food World

Enter Flavour Funky Town
Tastebud Tinsel Town

Please Sir, Can I have Some More, More, More

Huge thanks to Uber Eats’, Sam Nicaudie for providing the Mountains of Munch from lip-smackingly wondrous restaurants

Focaccia Mia
Egg Slut
Smashing Plates

ON THE MENU:

1. Why “Little Marketing” beats “Big Marketing”: Brand Deals and Influencer Marketing has CHANGED and so must you

2. Steal Like An Artist: How Todd makes you hallucinate through craft and word wizardry

3. Gordon Ramsay + Fabric Nightclub & Tacos ONE RULE for Growth: Be Ferociously Consistent

4. Jay Z “I’m not a Businessman; I’m a Business, Man”. How Tod built a HUGE business off his following

5. Chips & Fish Attention Rule: Some Marketing Should Piss People Off (Happily)

6. How Tod Developed The Art of Storytelling… “get behind the scenes, find their stories”

7. How a Job In Construction Set Todd Up For Success: “There is no other way than the hard way”

8. The Loneliness of Going Solo: How Tod survived the lonely chapter of turning side hustle to full time gig

9. Gravy Down Face Rule: Todd’s Proven Formula to GRAB ATTENTION + VIRALITY: the first 3 seconds is everything

📙Download HUNGRY Big Banging Reading list here 
🧾 HUNGRY survey would be so grateful if you may please fill out 

Super fun time with legend Nina Parker 

Our conversation was a Curiosity Carnival  massaging my insatiable loves 

creativity, restaurants, stuffing-my -ace, writing, brand building 

If you love food, love brand building, you’ll love this 

Oh! If you’re watching on YouTube 

people are asking if I’ve started painting my nails like a Hackney HipsterDipster 

Nay, I dropped a f*ck off big kettle bell on my finger and it’s gone completely black 🤣

Fully Poddy tomozza morning 

ON THE MENU: 

1. Nina’s Proustian Moments in food: How food can teleport you back to moments of bliss 

2. Paul Ainsworth’s Leadership Rule: We Make it Happen, We Make It Happen Together 

3. Minor Figures: Brand Building Law “Bite off more than you can chew, Chew like hell” 

4. Why exhaustion is celebrated in kitchens & how to off set burn out “plan weekly rest” 

5. Wheeling Out The Cheese Wheel: Nina’s ONE SECRET to build a massive social  following 

6. How to Deal with Manufacturers who are constantly trying to take short cuts on product quality 

7.  Nina’s Ice Cream Truck Rule: The Subtle Art of Knowing When to quit

📙Download HUNGRY Big Banging Reading list here 
🧾 HUNGRY survey would be so grateful if you may please fill out 

Honour to sit down with Tom Molnar, co-founder of GAILS's. What Tom’s built in GAIL’s is truly amazing.

You’re in for a treat

ON THE MENU:

1. Skateboarding & Slaying Monsters & Building GAIL’s: “Be in Flow” + Don’t let Big hot shot executives ruin the flow
2. Why a FOOD business MUST make FOOD decisions… “STOP adding more business to the business for the sake of business”
3. The GAIL’s No Celebration Cakes Rule: “Understand something deeply and make it better” + “Don’t change it before you know it”
4. Why GAIL’s Competitive Advantage is an INSIDE JOB.. “Don’t change the thing that made you great”
5. GAIL’s + Seth Godin’s “Circle of Us & Circle of Now”: Your Purpose Must Widen as You Scale
6. The Different Founder Mode Gears: Accept you’ll NEVER switch off, but you can switch gears: “Sleep is an active part of your life”
7. Black Belt Leadership Lesson ONE: Shut The F*ck Up and Listen. Listen first. Act Second.
8. Black Belt Leadership Lesson TWO: Creativity across the WHOLE business + “…let your team play jazz”
9. Why Brand Building is Like Water: a complex system, it never stands still, keep moving
10. Slow is Smooth, Smooth is Fast: you need speed humps to slow you down
11. How GAIL’s Charge £4.30 for a coffee: “The world has voted that it wants good coffee”
12. Why Joy is Different from Happiness. Joy Comes from Doing HARD Things. Hard Things = Fulfilment.
13. The Gail’s Algorithm for Picking Success Sites (this is GENIUS): Science is Art, Art is Science: “art is always asking questions”
14. Why It’s a SuperPower to Believe The Best Days Are Ahead of Us
15. Sausage Roll Rule Food decisions vs business decisions: How do we sell more? vs. How do we make it better?
16. One year business plans are DUMB copy, Invent: What’s this going to look like in 5 or 10 years?

==============================================
🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟
==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:
​

​►Big Fish: (https://bigfish.co.uk/)​
►North Star: (www.northstarbc.co.uk)

🤝 Let's Connect!
►Let's link-up here ​ ( / daniel-pope  )
►Stalk me here ​ ( / _hungry.pod  )

📙Download HUNGRY Big Banging Reading list here 
🧾 HUNGRY survey would be so grateful if you may please fill out