HUNGRY.

DEEE-lighted to welcome this ABSOLUTE JOKER on the poddy

Henry Hayes creates f*cking hilarious content

Behind the comedy is a whopper-big-brain, whipper-smart witty

Henry is Head of Marketing at Passionfruit - who work with PepsiCo, AB InBev, Mars

In This Is Strategy Seth Godin, all ideas are built on

Time
Game
Empathy
Systems

Marketing Strategy is like Comedy

Marketing like Comedy is built on empathy
Marketing like Comedy is playing games
Marketing like Comedy is understand the system you’re in, like a fish knowing it’s in water
Marketing like Comedy is understanding the complexity of the human soul
Marketing like Comedy is seeing things no one else notices

Loved the Seth Godin, Will Storr podcasts?

Similar poddy with a heavy seasoning of scatty, profanity, debauchery

ON THE MENU:

1. Jimmy Carr: How to Find Your Edge: Weird complimentary strengths + lean into weird idiosyncrasies

2. The Hidden Pressure of going to Eton (god, we sound like w*nkers) - “you’re meant to do great

3. How Henry Turned His Life Around: Swapping Prozac for Purpose

4. The Genius of Raff and Passionfruit: more starts ups must allow employees to build their own personal brands

5. Nike’s Brand Building Strategy Secrets: Global vs. Local - “you only need to be important in 12 cities”

6. The Art of Small, Meaningful Life Changing Events “Value first; Product second”.

7. If you put blood, sweat and tears into it, people can feel hard work in their bones

8. Marketing Lessons from Shakespeare’s Comedy: Understand Complexity of Human Beings

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If you want to EXIT your brand for MILLIONS $$$

Make dat COIN boi-shee.

Bread. Dough. Wonga. Moolah.

This is THE most important podcast I’ve ever recorded.

Honour to sit down with INDUSTRY LEGEND legend Giles Brook.

ON THE MENU:

1. Why Challenger Brands Must Understand The Way You Exit has COMPLETELY CHANGED: Giles’he Gold, Silver Bronze of True Gross Margin and EBITDA
2. PLEASE STOP Manipulating TRUE Gross Margin: D2C brands don’t hide CAC in the P&L… it must come under true gross margin. 40% minimum.
3. Why “Multiples of Revenue exit is completely DEAD”. EBITDA multiple = 12x vs. Revenue multiple =. 1.9x
4. Why in 2025 Challenger Brands Must Become a Proper Business Earlier …”challenger brands must become a proper business much earlier” + Set up value chain EARLIER
5. Bio & Me Innovation-to-Exit Strategy: Brands must INNOVATE Close to the Core
6. Big Exit Rule No.1: BRAND BRAND BRAND.. “I’ve seen amazing businesses on paper, unable to exit as they have a crap brand… I’ve seen okay businesses, with an insane brand, have huge exit”
7. RedBull Zero Law: Innovation Doesn’t Need to Be Whacky + “Format Innovation is The Best Kind of Innovation”
8. Vita Coco’s CONSUMPTION EXPANSION Law to Piss Easily 6X Your Rate of Sale: Bigger format = more units in fridge = winder consumption opportunity = higher ROS = higher revenue
9. How To Commit Brandiscide in Grocery: slag off competition, buy listings, invest in ATL campaigns when you’ve got 200 stores
10. ATL Campaigns are pointless when you’re small, Invest in Purchase Proximity
11. The Founderitis Symptom: Founders in board meetings never think like a CONSUMER but ABSOLUTELY MUST
12. The Coconut Wars: How Vita Coco smashed Innocent and Pepsico to become the biggest Brand in Europe
13. The Battle of Addiction in Founders + Why Brand Building Should Be Brutal.
14. The Founder vs. Operator Tension: True Challenger Operators Need to Roll Their Sleeves Up
15. Why 90% of Exit Deals Fall Through + How to Ensure Your Brand is Exit-Ready in 2025

📙Download HUNGRY Big Banging Reading list here 
🧾 HUNGRY survey would be so grateful if you may please fill out 

Riding Solo on el poddy this week

Fancy riding shotgun?
Simply shove my waffle in your ears.

This week, I’ve picked 11 lessons from the 4 years of podcasting with INSANE GUESTS

I’m referring to these DAILY.

So hope they help you too.

4.5 years of value, stuffed into 45 mins.

Get ya chops round it asap

Lemme know if you like these, can do more. May do a sales one too

ON THE MENU:

1. THE SINGLE Biggest lesson from Luke Boase and Emma Heal, Lucky Saint | B Corp™

2. Giles Brook: 3 Game Changing Brand Building Laws - You don’t have a brand unless you have these.

3. David Hieatt, Hiut Denim Co: This episode for founders, is Calpol for the Soul. Why Scale Kills Magic. Banging Brand Strategy in 3 Questions

3. Julian metcalfe, Pret A Manger and itsu: The single biggest mistake he made in scaling (just avoid these)

4. James Watt, BrewDog Nassim Taleb. Barbell Strategy = AntiFragility

5. Alex M H Smith, No Bull Sh*t Strategy: The Spirituality of Strategy in 2 Easy Questions

6. Why The Smart Answer Lies in The Dumb Question

7. Rory Sutherland, Seth Godin and David Ogilvy = Why all great marketeers aren’t ACTUALLY marketeers

8. James Bailey, Waitrose & Partners CEO: “Not checking Availability is scoring an own goal”

9. Lucy Busk (Wright), Nice | B Corp™ Wine: 3 Easy Questions to Become a Sales Superstar in 42 minutes.

10. Imme Ermgassen Botivo Drinks | B corp: 4 Questions to build a brand with LITERALLY NO COMPETITION

📙Download HUNGRY Big Banging Reading list here 
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An EXTRAORDINARY conversation on leadership

Laden with Sparkling Easter Eggs of Wisdom

You’ll never find these in a-gimpy-bore-you-to-death-business-book.

Osh is an wonderful storyteller

We recorded the poddy in the infamous Green Room.

The Green Room hides behind the bar, where punters clamour, chinwag and pine-for-pints

It’s sacred. sacrosanct

Splashed with art.

Sensory overload.

At night, it morphs into every texture, shade and flavour of raucous fun.

If you're curious about some of the artwork discussed in the back half of this conversation...Deffo recommend watching this in Youtube in 4K.

ON THE MENU:

1. Your Job as a Leader is to “take away the silent interferences”: 1% alone doesn’t make the difference, when 1% difference add up
2. The Devonshire 3 Week Waiting List Secret to create Happy customers: Happiness is Reality - Expectations
3. Why More Publicans Should Think and Act Like Stormzy after Glastonbury
4. Why Service is Black and White, and Hospitality is Colour
5. Why “Hospitality” is an AWFUL name and Needs a Rebrand “…we’re in the business of looking after people”
6. Danny Meyer’s “Salt Shaker Principle” vs. Osh’s “Point North” Leadership Principle
7. The Devonshire Value For Time vs. Value For Money Rule
8. Why The Devonshire THINK like Retail Business “your product is a memorable experience that can be traded as a story”.
9. The Devonshire No Shots Rule + Bottom Up Leadership.. “Great Ideas Come From a Single Place, Not a Committee”
10. Daniel Khaneman Behavioural Economics: The Peak End Rule + Always Bring The Card Machine With Bill
11. Why The Devonshire have a Secret Medicine Cabinet to Keep Customers Sweet
12. The Legend of Sujan: ALWAYS Explain as leaders WHY we are doing something
13. Why 1% Improvement Doesn’t Take Away from Enjoyment “Solving Problems is Cathartic”

📙Download HUNGRY Big Banging Reading list here 
🧾 HUNGRY survey would be so grateful if you may please fill out 

Honour to sit down and chinwag with Marketing Genius, James Smith.

James built a WHOPPA social following through honest, direct, empathetic marketing.

Last year, he moved into the challenger space, launching Neutonic (a nootropic blend of research-backed ingredients to help boost your productivity) with Chris Williamson and Luke Betts.

Our conversation is JAM-PACKED with GOLD.

ON THE MENU:

1. The Success Paradox: “Never stop doing the things that make you successful, as you get successful“
2. Billboard vs. iPhone Rule: The Attention Landscape is CHANGING FAST, don’t let your EGO get in the way.
3. Ted Talk vs. Tinder Confidence Rule: “Confidence in one part of your life, doesn’t equal Confidence in other parts of your life” = ACTION = way out of everything
4. Why “Negativity” is Progressive Overload for Creativity: get slightly pissed off to get creative
5. The Ugly Sibling HONEST Marketing Rule: “We have 3 flavours, and this is the worst”
6. Uber Surcharge Happiness Rule: “All Wins Feel The Same”, so celebrate every small win the same as the big win.
7. George Mack Optimism Rule: Why there’s more USA Comedians vs. UK Comedians
8. How Neutonic will SMASH PRIME to pieces: Build a Brand SEPARATE From Your Personal Brand
9. Unusual Ju Jitsu x Marketing Laws: Force Yourself into Mistakes = Uncomfortable positions = Unexpected Outrageous upsides
10. Why Sh*t British Weather Is a Super Power Creating So Many Extraordinary Individuals
11. Why Clapham Fitness Influencers are RUINING the World + Declinism
12. Nassim Taleb’s Psychological Barbell Strategy for Creativity: High Self-Doubt vs. High Self-Belief
13. Swimmers Body Illusion Fallacy: “You Don’t Pick Your Sport, Your Sport Picks you”
14. Confidence is Your Relationship with Failure NOT SUCCESS
15. Confidence comes from Competence. Competence comes from action. Action is the answer to everything.

James Watt, co-founder of BrewDog, delivers a masterclass in startup growth, brand innovation, and scaling a global beer brand. He reveals how BrewDog's meteoric rise was fueled by speed over perfection, customer feedback, and learning from mistakes.

He shares stories of risky pivots, customer-driven innovation, and the painful lessons of scaling too quickly, including the hiring missteps that led to a complete culture overhaul. James believes being wrong faster is better, customer feedback is the ultimate barometer for success, and he shares some unconventional tactics that propelled BrewDog to become one of the most valuable beer brands on the planet.

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ON THE MENU 
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- Why speed always trumps perfection in business
- The power of failing fast and pivoting hard
- How BrewDog kept its edge while scaling globally
- Customer-centricity: BrewDog's not-so-secret superpower
- Lessons from costly mistakes (and how to bounce back stronger)

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