HUNGRY.

By Dan PopeBusiness Entrepreneurship Marketing

HUNGRY. episodes

March 21, 2022How To Rebuild a Broken Identity and Lessons from Jamie Oliver - Dominique Woolf, Winner The Great Cookbook Challenge
“I’ve literally lost my identity?”
“Who on earth am I?”
“How do I come back from rock bottom?”
These thoughts ricocheted her mind like an anxious pinball in an angry blizzard.
Dominique was lost.
Recruitment career didn’t go to plan. Singing career didn’t take off.
Searching and searching and searching.
Until she found… Food, Glorious Food.
Founder of Woolfes kitchen, who make a riot of heinously-addictive, lip-smackingly gorgeous pastes and nuts.
On Monday, she WON Jamie Oliver’s Cookbook Challenge.
Dominique, is the latest guest on HUNGRY.
All of us will have an IDENTITY CRISIS.
Stuck in a job you hate? Had Kids and lost your confidence? Want to change career completely?
This episode is for YOU.
ON THE MENU:
HOW TO USE PREVIOUS FAILURES TO SET YOU UP FOR FUTURE SUCCESS: CONSTANTLY JOIN THE DOTS.
HOW TO REINVENT YOURSELF AND FORM A BROKEN IDENTITY: GET CURIOUS + WRITE A LIST OF WHAT MAKES YOU ACTUALLY HAPPEN + TAKE ACTION
JAMIE OLIVER CRUCIAL LEADERSHIP LESSONS: PASSION + EMPATHY = GUIDE TEAMS
HOW CREATIVITY IS THE CURE FOR DEPRESSION AND ANXIETY: CREATIVITY
Hope you enjoy!!

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1 hr 16 min
March 14, 2022How MOJU Created The Functional Shots Category Driving £20 Million in Retail Sales - Rich Goldsmith, founder MOJU
WAHOOO IT’S FINALLY HERE!!
YOU’RE GUNNA LOVE THIS ONE!!
MOJU, ripped up an alienating dogmatic “health industry”, add a lashings of fun and sprinkles of personality.
Highest £ROS in total Juice and Smoothies
Highest £ROS in Food To Go
No.1 brand in Functional Shots with 48% market share
Delivering 84% Functional Shot growth
10 MILLION MOJU SHOTS were consumed in 2021 - that’s one shot every 3 seconds! ⚡️
Winning listings at: ASDA, Waitrose, Whole Foods Market, Planet Organic, Sainsburys,
ON THE MENU:
WHY FOOD AND DRINK FOUNDER’S MUST GIVE THEMSELVES “NO OPTIONALITY” - PUT A GUN TO YOUR HEAD.
HOW TO MANIFEST GREAT CULTURES: ALWAYS CELEBRATE THE SMALL WINS AND LINK THEM BACK TO VALUES
WHY FOOD AND DRINK FOUNDERS MUST CHOOSE INVESTORS WHO “LEAVE THEM TO IT” AND DON’T DISRUPT THE VISION.
HOW TO CREATE A CATEGORY ONE AND CREATE PRODUCT-MARKET-FIT - LOOK FOR THE SIGNALS.
HOW TO SELL A NACENT CONCEPT INTO GROCERY BUYERS: BRING THEM INTO THE STORY THROUGH DATA BRUSH STROKES.

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1 hr 22 min
March 07, 2022How Jimmy’s Iced Coffee Turned Fear to Confidence Winning Listings at ASDA, M&S, Tesco - Jim Cregan, founder Jimmy’s Iced Coffee
Eyes stung like violent wasps dipped in vinegar.
Face like a dilapidated like glum high street.
Swimming in the screaming beer-fear fantods.
Thankfully, a super hero saves the day, every day.
A soft hand, dusts you off, whispers: “Keep Your Chin Up”
Creamy cuddles with a cantankerous coffee SLAP!
J’adoreee Jimmy’s Iced Coffee.
Jimmy’s are the O.G. challenger brand - unapologetically authentic with mind-bogglingly delicious products.
They’ve won listings: ASDA, M&S, Co-Op, Sainsbury’s, BP
Jim Cregan is the latest guest on HUNGRY.
ON THE MENU:
HOW F&B FOUNDERS CAN TRANSFORM FEAR INTO EXCITEMENT TO WIN LISTINGS - BE HUNRY YET TERRIFIED.
FOUNDER’S MUST STOP “THE LAZY EFFORT GAME” - IF YOU’RE LAZY AT THE BEGINNING OF THE SALES PROCESS - IT SETS THE TONE THAT YOU’LL BE LAZY AS AN ACCOUNT MANAGER - *DON’T BE LAZY
WHY FOUNDER’S MUST BUILD CULTURES LINCHPINNED ON "SPEAK UP, DON’T HOLD IT DOWN”
HOW TO SWEAT YOUR MARKETING BUDGET: BALANCE “BRAND” VS. “DRIVING RATE OF SALE” - RETURN ON EMOTIONAL INVESTMENT VS. RETURN ON INVESTMENT
HOW FOUNDER’S CAN STOP THE INCESSANT NEED FOR MORE, MORE, MORE - PAUSE. LOOK AROUND. BE GRATEFUL
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1 hr 19 min
February 21, 2022How GU and The Coconut Collaborative Scaled from £5m “Challenger” to £20m “Household” Brand - James Averdieck, founder GU & The Coconut Collaborative
James Averdieck founder of GU and The Coconut Collaborative is the next guest on HUNGRY.
In 2003, James launched GU securing listings at all major retailers and successfully sold to Noble Foods for £32.5 million.
In 2014, James founded The Coconut Collaborative, winning listings at listings at Tesco, Waitrose, Sainsbury’s, Ocado with £20m + retail sales.
James embodies his puddings.
A charming exterior yet his core bubbles with unshakeable resilience and optimism.
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ON THE MENU:
WHY CHALLENGER FOOD AND DRINK BRANDS SHOULD BE GRATEFUL FOR THE UK GROCERY
MARKET VS. OTHER MARKETS.
HOW TO CRACK THE EXPORT ENGIMA: THE BATTLES OF BUILDING IN U.S.A AND BETTER MARKETS TO FOCUS ON.
HOW TO SCALE FROM £5m RETAIL SALES TO £20m RETAIL SALES = PRICE POINT + NPD + CONSTANT IMPROVEMENT = HOUSEHOLD BRAND
THE PILLARS OF BUILDING GREAT BRANDS: MAKE A PROMISE AND KEEP A PROMISE.
YOU INHERIT THE GOOD & BAD FROM YOUR PARENTS AND WHAT TO DO ABOUT IT.

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1 hr 21 min
February 07, 2022How To Lead Team's Through Hard and Disruptive Change in International Markets - Giles Atwell, ex VP-Marketing Godiva, founder Russell & Atwell,
10.22pm. I sent the email. No idea on the response.
10.52pm the reply. Sending delicious delirium through my bones.
Eyes like wet fog lights. Chin dropped through the floor.
Alessandro Savelli from Pasta Evangelists intro’d me to a special guest.
The Contrarian Chocolatier, the Modern Day Willy Wonker.
Giles Atwell. Giles creates FRESH chocolate.
My housemate and I, like Chocolate-Chuckle Brothers, juggled chocolate across the sofa
“to me- to you - to me - to you!”
“MATE, Why did you eat the LAST ONE?? BANG OUT OF ORDER MATE… YOU CAN TAKE THE BINS OUT!! AND GET SOME MORE BIN LINERS!!”
Russel and Attwell chocolate teleports your taste buds on a Columbus quest.
Through unchartered territories, across treacherous lands, discovering The Chocolate El Dorado.
Fresh cream. Golden Honey. Complete decadence.
It’s Caaaaandy in my heeeeels tonight baby!!
Giles had a glittering international corporate career:
Senior Director Innovation at Mondelez International
Vice President Godiva
ON THE MENU:
HOW TO LEAD TEAMS THROUGH CHANGE AND UNCERTAINTY - KRAFT TAKEOVER OF CADBURY’S - "PULL OUT ALL YOUR WIRES"
HOW TO LEAD AND BUILD GREAT TEAMS INTERNATIONALLY - GREAT LEADERSHIP = NOTICING THE LITTLE THINGS.
WHY EARLY-STAGE FOUNDERS SHOULD FOCUS ON PRODUCT BEFORE BRAND = BRAND ACTUALLY FOLLOWS PRODUCT.
HOW TO POSITION YOUR BRAND IN GLOBAL MARKETS - BALANCE CORE MESSAGING VS. LOCAL TASTES - "LISTEN TO YOUR CULTURE”
Episode goes LIVE Monday, 8am.
Also, give us a whiff on Instagram - finally set a page up! Link in the comments below,
Other episodes below!!!
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1 hr 28 min
January 24, 2022How BOXPARK’s Founder Uses Emotional Intelligence To Build A Multi-Million Pound Retail Empire - Roger Wade, founder BOXPARK
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As I walked up the metal stairs, everything vanished.
Stresses. worries. concerns.
The eclectic steamy stench of street food stifled stress.
Flirtatious house music pummelled me into a state of Ahhhh Blisss-to
Eat. Drink. Play through a maze of rambunctious epicurean delights.
There, I discovered Black Bear Burger.
A filthy nest of sinister brisket squelched out a dark grizzly jacuzzi of Grrrrrr.
It clawed and mauled and scratched my face off.
Top 3 Burgers of all time.
Box off boring.
Park your problems.
Box Park is gorgeously jumbled, delicious fun. It’s the heartbeat of Shoreditch.
Roger Wade, BOX PARK founder, is the latest guest on HUNGRY.
Roger’s had an INSANE career:
In 1990 Roger created and successfully sold streetwear brand Box Fresh
Roger brought brands Carhartt and Penfield to the UK from New York.
In 2011 opened Boxpark Shoreditch, 2016 Boxpark Croydon, 2018 Box Park Wembley
Roger is one of the most emotionally intelligent and intellectually curious people I’ve ever met.
He possesses creative gumption to spot opportunities before others.
ON THE MENU:

HOW FOUNDERS SHOULD NEVER SHY AWAY FROM THEIR INSECURITIES - IT’S AN OPPORTUNITY TO BUILD EMOTIONAL INTELLIGENCE

WHY CONTENT + TRAFFIC + CONVERSION IS THE BUSINESS FORMULA FOR SUCCESS

HOW FOUNDERS CAN TAME THEIR "UNCONTROLLED PASSION” TO BECOME BETTER LEADERS - LET GO - LEAD VS. INTERFERE

WHY FOUNDERS MUST FIND THEIR "AUTHENTIC WHY” AND IF THAT’S TO "MAKE MONEY: - THAT’S ABSOLUTELY FINE.

WHY FOUNDERS MUST USE “EMOTION" VS. “DATA” TO MAKE EFFECTIVE DECISIONS - "SHOPPERS DON’T CARRY AN EXCEL SPREADSHEET WITH THEM!!”
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1 hr 27 min
January 10, 2022How Little Moons Built a Multi-Million Pound Ice Cream Empire: listing at Tesco, Sainsbury’s, ASADA, Ocado - Howard and Vivien Wong, co-founders.
Ice cream is soul searching.
Deep in our soul, lies a dormant inner-child.
Little Moons is WAY MORE than ice cream.
Mochi mooches into your soul, unleashing your inner child.
Wild, bombastic purple, green, orange irreverent balls of joy.
Lego meets Italiano Gelato, collides into an Art-Attack-Smack of FLAAAA VAAA FLAVEEEE
Little Moons are having INSANE success:
Won listings at Tesco, Sainsbury’s, Ocado, Waitrose, Asda, Morrisons + Pick N’ Mix stores at Selfridges and Westfield.
£10M+ Retail sales value
Lead and manage their own factory with over 300 employees.
Fastest growing Ice cream brand.
Co-founders, Vivien and Howard Wong are the latest guests on HUNGRY.
Our conversation is delicious, swirled, and laced with wisdom.
THE BIGGEST LEARNING?
Balance is everything.
ON THE MENU:
VISION: BALANCE HAVING A BIG UNSHAKEABLE VISION VS. BEING FLEXIBLY NIMBLE TO SAY “YES” TO OPPORTUNITIES
MANAGEMENT: A TEAM OF 300 EMPLOYEES - BALANCE LETTING EMPLOYEES FLOURISH VS. STEPPING IN WHEN NECESSARY AS A FOUNDER
DECISION MAKING: BALANCE TRUSTING YOUR “GUT” WITH “DATA” TO MOVE FAST
SPEED: BALANCE MAKING AN IMPERFECT DECISION NOW WITH THE CONFIDENCE TO MAKE IT PERFECT LATER
BRANDING: BALANCE ESCAPING YOUR “BRAND BUBBLE” VS. OBSESSING OVER THE “LITTLE THINGS
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59 min
December 13, 2021 CoOp Category Director: How Challenger Brands Can Build Stronger and More Profitable Partnerships with The Co-Op - Rebecca Oliver-Mooney
My latest guest on HUNGRY. is INSANE!!

Rebecca Oliver-Mooney heads up Innovation, Dairy and Category buying at The Co-Op. ROM set up Co-op’s incubator programme - designed to help challenger brands work more closely with The Co-Op.

Post our convo, a HUGE shift erupted in my approach to “selling”: IT’S NOT BUYER VS. SUPPLIER. IT’S BUYER + SUPPLER = WIN-WIN PARTNERSHIPS.
ON THE MENU:

* HOW TO SELL YOUR BRAND STORY IN A LANGUAGE THAT ACTUALLY SPEAKS TO A BUYER - ALWAYS ASK “SO WHAT?
*HOW TO SMASH A BUYERS MEETING WITHOUT KANTAR AND NIELSEN DATA - UNDERSTAND YOUR SHOPPER

* HOW BRANDS CAN FIND THEIR UNIQUE BRAND D.N.A. IN CROWDED CATEGORIES - WHO DO YOU WANT TO BE AT THE DINNER PARTY?

*WHY TOO MUCH DISTRIBUTION CAN BE A PROBLEM AND WHAT TO DO ABOUT IT - QUALITY VS. QUANTITY OF DISTRIBUTION

* WHAT TO DO WHEN YOU’RE ABOUT TO BE DELISTED - HOW TO NAVIGATE THAT CONVERSATION WITH YOUR BUYER

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1 hr 17 min
November 29, 2021 How Lucky Saint Won Listings at Tesco, Sainsbury's, Dishoom & HONEST Burgers by a Values-Led Business - Luke Boase, Lucky Saint founder
Lucky Saint is INSANELY delicious. The perfect tipple when dodging Full-English-Hangxiety.

They’re spearheading the Alcohol-Free beer movement. Stocked in over 5000 On and Off-trade accounts, including, Sainsbury's, Ocado, Tesco, Dishoom, HONEST Burgers, and 37 Michelin Star restaurants.

The ONLY Alcohol-free beer distributed nationally on tap. Lucky Saint founder, Luke Boase is the latest guest on HUNGRY. Our conversation sparkles, froths, and bubbles with wisdom!
I’ve listened back to it THREE times and we’ve implemented loads of learnings at ManiLife
ON THE MENU:

* HOW VALUES GALVANISE A TEAM AND LAY THE FOUNDATIONS FOR SCALE - “BREAK RULES, HONOUR TRADITIONS. DEVIL IN THE DETAIL. GET LUCKY."
*HOW TO HANDLE CRITICISM, CHALLENGES, AND SETBACKS -

*“ENTREPRENEURSHIP IS GETTING COMFORTABLE WITH THE FEELING THAT EVERYTHING IS FALLING APART AND COMING TOGETHER AT THE SAME TIME”

*HOW FOUNDERS CAN IMPLEMENT EFFECTIVE MENTAL HEALTH TRAINING TO IMPROVE EMPLOYEE WELLBEING.

* WHY FOUNDERS MUST ALWAYS “KEEP THE MAIN THING, THE MAIN THING” AND “ONLY DO THE THING, ONLY YOU CAN DO"

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1 hr 10 min
November 14, 2021 How To Bounce Back From Crippling Burnout and Find Balance as an Entrepreneur - Lottie Unwin, founder The Copy Club
Super excited to welcome back Lottie Unwin to the podcast.
Lottie works WAY harder than most.
But Lottie hit a paralyzing burnout. She couldn't get out of bed.
On the latest episode of HUNGRY.
Lottie and I pull, chop and challenge burnout and balance
Probably the deepest podcast to date.
ON THE MENU:

1. HOW TO AVOID BURNOUT - THE POWER OF BUILDING “REST”.

2. WHY PUTTING A PRICE ON YOUR TIME IS THE HACK TO BE PRODUCTIVE, LEVERAGE TIME, AND AVOID BURNOUT

3,. WHY FOUNDERS MUST UNAPOLOGETICALLY ASK FOR HELP AND HOW TO DO IT IN THE RIGHT WAY

4. WHY FOOD AND DRINK FOUNDERS MUST AVOID STICKING A “HAND OF GOD” IN THE BUDGET.

5. WHY NOT HITTING BUDGET CAN SOMETIMES BE AN ADVANTAGE. CONSTRAINT = CREATIVITY

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1 hr 19 min