HUNGRY.

In 17 years, Sam didn’t interview ONE black person.

Out of 10,000's of brands in Major UK retail, only 4 are black owned.

Unconscious racism scurries through the underbelly.

Its ghoulish ghosts linger in the shadows.

Until 2020, post George Floyd.

Sam Akinluyi felt a raw-stinging, deep-throbbing laceration.

Laceration catalysed action.

Sam founded Add Psalt a non-profit helping black founders enter FMCG.

PSALT have partnered with Sainsbury's, Waitrose & Partners, Ocado Group, Tesco, Asda

Sam is the Innocent MD.

Niyi Olopade (Raising SEIS), founder of Novice Kitchen is part of the Add Psalt cohort.

Niyi creates bamboozingly-banging Balinese Jams.

ON THE MENU:

1. The Principles of Great Negotiation for Challenger Brands: Know Your Value and Story + If You, Then We + Slowly Move to Your Breakpoint + Play Hard to Get

2. How Innocent Cross the Chasm from “Challenger" to “Corporate" without Losing it’s Edge - STAY HUMAN

3. Why Nigerian Values of Hustle + High Quality Work is a Super Power

4. Why Founders Must ACCEPT that MOST Brands Won’t Become HouseHold Brands - Be Kind To Yourself

Full episode goes live Monday 8am.

Want other episodes?

See below.

#fmcg #podcast #foodanddrink #challengerbrand

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 Imagine for one, tiny iota, ickle smidge of a milli-second

WINNING a Sainsbury'sand Tesco listing *WITHOUT* even pitching.

Enter &SODA

The power of packaging.

Gorgeously-wild - plunges you into Party time tonight.

Let’s Be Havin Ya’-Liquid.

DC-10/10 flavour.

Glugg-back-Glasto. Tastes like Techno.

Barry Darnell is founder of &SODA and analogue and is the latest guest on Hungry

We wax lyrical about building brands with character.

There’s also something EXTRA EXTRA special to accompany this episode.

But, for now… Ssssshhhh

ON THE MENU:

1. Why Food and Drink Brands Must Play Hard to Get, Stop pitching - The Air Force One Rule

2. Why Food and Drink Founders must pursue Unrealistic Goals outside of the day-to-day- business for HUGE growth

3. Why product-market fit in the USA DOES NOT = Product-Market-Fit in the UK

4. Why you DON’T HAVE to build a Food and Drink brand that raises SHIT LOADS OF MONEY and sells really quickly - the power of small teams

🤝 Let's Connect!

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A Colombian Carnival glided down my gullet

Coquettishly carousing my taste buds

Dark and Zesty over ice.

Rolling-your-toes-through-sand-Blisss

Even slipped into my Havianna sandals-with-a-cheeky-strap - you ok hun?

"ALEXAAAAAAAA - Daddy’s home, put on Daddy’s fave - Texas "Inner Smile”

Caleno is bamboozingly banging.

Fiesta of Flavour sans Full-English Hangxiety

Caleno’s delicious success: won listings at Sainsbury's, Waitrose & Partners, Marks and Spencers

Caleño Drinks’s founder, Ellie Webb 💃🏽✨ Webb is the latest guest on Hungry.

ON THE MENU:

1. How to hire right, so you DONT have to fire fast - Who The A Method for Hiring: Meticulous screening process + hire on VALUES + how to ask the right questions + never skip reference checks

2. Why a Brand is an Entity and You Must Obsess with How You Show Up - “Always Go Above and Beyond”

3. The Differences between On Trade vs. Off Trade - How To Make On Trade Work - On trade = Different connection and occasion with consumer. + teach them incremental upsell

4. How To Build Resilience: Keep a Dairy of All Your Dark Days + Realise EVERYTHING will pass.

5. How To Push Through the Enormity of the Idea - Use LinkedIn to Network and Hustle. Hustle. Hustle.

🤝 Let's Connect!

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What's your Everest?  

Every brand is summiting their own Everest. 

Starting a brand is HARD.  

Marching through the arduous abyss. 

Spencer Mathews is a fountain of grit, resilience and self-awareness.  

Why? 

He does HARD things regularly.  

Ice-Ultra Marathon’s across spine-shatteringly cold vistas.  

Or  

The Marathon Des Sables  a six-day, 251 km ultramarathon in screaming-frying-pan-heat. A sandstorm of strife. 

Spencer, is founder of Clean Co. winning listings at Sainsbury’s, Waitrose, Tesco, Morrisons, launching in the US.A  

Spencer with razor-sharp, icy-wit delivers a Master Class in Grit. 

One quote hasn't escaped my mind: 

"When you're FUCKED. You're ONLY 40% FUCKED” 

Now, I’m smiling through setbacks.  

ON THE MENU:

1. Why the greatest feeling is achieving something you deemed impossible: FIND THE VALUE IN SUFFERING.

2. Lessons from Nims Purja (from Netflix 14 Peaks) - “WHEN YOU THINK YOU’RE FUCKED, YOU’RE ONLY 40% FUCKED_. 

3. Lessons from Ursula Berns (former CEO Xerox, UBER board) = "WHERE YOU ARE, IS NOT WHO YOU ARE: CONSTANTLY REINVENT YOURSELF + NEVER LOOK BACKWARDS”

4. How to raise £1 million over a lunch: Wild Ludicrously Audacious Goals, Honesty, Energy + Conviction = Influence.

5. Why you *have* to be all in - you can’t have a side hustle and you must create no option for failure. 

Get in touch in the comments below or head to...

Instagram: https://www.instagram.com/_hungry.pod/
Linkedin : https://www.linkedin.com/in/daniel-pope/
Email: [email protected]

Hungry. is the podcast for challenger food and drink brands wanting to pour gasoline on their growth #fmcg #cpg #foodanddrink

🤝 Let's Connect!

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Suffocating rain slowly screamed down just before Christmas.

Hunkered at a bus stop in Islington. Hiding.

Gorging on chocolate bars to escape gut-wrenching pain.

At the final minute, OLLY’s lost HUGE sums of funding

A signed-sealed-delivered-I’m-Yours deal...GONE.

KAPOOCH.

“Let’s sack it off” “Find another job” menaced through Olly’s mind.

But, like, all great leaders,

Sergeant Snack-a-nator came back stomping

OLLY’s won listings: Sainsbury’s, Tesco, Waitrose, Ryanair, Morrisson’s Easy Jet

Feel like quitting? This is for you.

ON THE MENU:

1. How To Deal with Losing Huge Amounts of Funding When They Pull the Whole Deal: One Step at a Time, One Step Forward

2. How To Create build a culture based on trust - "If you want your business looked after, look after the people, who look after the business"

3. How OLLY’s inspire and mobilise a team to inspire customers to Feed Your Feel Good

4. Why Brand Always wins in crowded categories - “A brand is a moat that starves off competition"

5. How OLLY’s found the Blue Oceans where no one was Swimming: Combine Two Categories - Healthy Delicious

Full episode goes live MONDAY 8AM.

Can’t wait till then? Search Hungry. on Spotify and Apple

🤝 Let's Connect!

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Pressure. Perfection.

Stress. Suffering.

Teamwork. Trust.

Authentic Creativity.

Delicious leadership lessons bubble in the kitchen and spill in the board room.

Leading a brigade of chefs or challenger brands are the same.

The latest guests on HUNGRY. are James Cochran and Dan Henry.

James’ career sparkles:

- Worked under Bret Graham at The Ledbury, taking it from a 1 to 2 Michelin Star * - becoming the 11th best restaurant in the world.

- Head Chef of The Harwood Arms, London’s ONLY Michelin Star pub.

- James and Dan, co-founded the restaurants 12.51 and Around The Cluck.

- Creating an INSANE Scotch Bonnet Jam product with the legends Pam Digva and James Digva - listed in 500+ Sainsbury's stores.

The biggest lesson?

The Art of Simplicity.

Humans convolute EVERYTHING, adding more and more.

BUT.

The best strategy?

SIMPLICITY.

Our conversation rifled home a quote I love: SLOW IS SMOOTH. SMOOTH IS FAST.

Slowing down allows, Simplification.

Simplicity = Speed.

ON THE MENU:

1. HOW TO FIND YOUR AUTHENTIC EDGE IN CROWDED CATEGORIES: FIND YOUR SOULS’ STORY + EMBRACE ROUGH AND READY

2. WHY GREAT PRODUCT *ALWAYS* TRUMPS SEXY PACKAGING OR PRODUCT: BE FASTIDIOUS WITH YOUR PRODUCT

3. WHY BRANDS MUST MAKE THEIR *WHY* AND PRODUCT *UNIVERSAL* - THE DANGERS OF BEING “TOO NICHE”

4. *THE* LEADERSHIPS LESSONS FROM MICHELIN STAR KITCHENS: HIGH STANDARDS + RESILIENCE + TRUST + REDUCE YOUR EGO = PERFECTION

5. THE ART OF SIMPLICITY: WHAT DEADWEIGHT CAN YOU *SUBTRACT* FROM YOUR BUSINESS OR LIFE

🤝 Let's Connect!

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"Rockstar Entrepreneur" is the BIGGEST load of tripe.

Instagram added a vacant veneer

A razzle-dazzle romanticism to entrepreneurship.

Fake Gnashers. Faux Gold.

“Swipe Up for my course on How I Sold 500,000 Bits-of-Coin from the Homebase car park”

"YOOO’ flying PJ” - on photoshop in their PJ’s waiting for Lasagne and Garlic bread to *bing*

People pine to be a Pearly White founder.

The issue?

Completely false expectations.

Simon Chard, described the journey as “Being chained to a speed boat, flying through a storm”

Simon is co-founder of PÄRLA and the latest guest on HUNGRY.

PARLA’S INSANE rapid success: won listings at Sainsbury's’s, Waitrose & Partners, Boots UK, Ocado Group.

Our conversation, peels back the veneer of their success, surgically digging into the hard truths.

Sleepless nights, stoicism, resilience, maniacal drive.

ON THE MENU: 

1. HOW TO WIN A SAINSBURY’S LISTING WITH NO PRIOR FMCG EXPERIENCE - KNOW YOUR MARGINS (GM1, GM2, GM3) + “WHAT DOES THE RETAILER WANT? > WHAT DO WE WANT?” 

2. HOW TO TURN YOUR INSECURITIES INTO A SUPER POWER: SAY YES TO EVERYTHING IN YOUR 20’S DEVELOP A MANIACAL OBSESSION 

3. WHY FOOD AND DRINK BRANDS MUST THINK ABOUT THE *BRAND ICON* AT HOME NOT JUST ON THE SHELF

4. HOW STOICISM REMOVES THE STRESS AND WORRY OF THE FOUNDERS JOURNEY: “A BRAVE MAN DIES ONCE, A COWARD DIES A THOUSAND TIMES” 

5. WHY KINDNESS IF THE FOUNDATION OF CONFIDENCE AND HOW TO USE IT AS A SUPER POWER

Fully eppy live Monday

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HANDS DOWN my favourite day of the year. 

Even tops when I got a pair of Heeleys (with green lights) for my 25th. 

Summer yawns, the sun shudders in the high blue skies like a white marble. 

Meatopia an unctuous utopia of unreal grub. 

A bacchanalian flame-soaked meteorite of food, fire and booze. 

This Little Piggy went Tobacco Docks, “Me, Eat” - stuffing my face, Notorious P.I.G. style. 

Washed down gallons of Beer, the colour of Autumn, cold like Winter, tastes like Spring. 

A Notorious B.I.G line up - Ottolenghi, Fergus Henderson, Richard Turner.

The latest guest on the pod, is Mat Kemp co-founder MEATOPIA. 

There are SO many delicious lessons in here, that you'll never find in a banal business book.

ON THE MENU: 

1. HOW TO TAKE AN NACENT CONCEPT FROM 0 - 1 - RELENTLESSLY USE YOUR NETWORK, BEG, STEEL, BORROW ADVICE FROM PEOPLE. 

2. HOW TO KEEP THE FOUNDERS MAGIC ALIVE AS YOU SCALE: DEFINE YOUR CORE VALUES + GREAT BRANDS ARE BUILT BY WHAT THEY SAY “NO" TO. 

3. WHY YOU MUST FALL IN LOVE WITH THE JOURNEY AND BE HAPPY TO BE “PISS POOR” AND “CLING ON” 

4. HOW TO ATTRACT INVESTORS/CHEFS TO YOUR BUSINESS IDEA OR DREAM - SHOW THE VALUE OF BRAND DEPTH AND THE 5 YEAR JOURNEY 

🤝 Let's Connect!

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Riverford, desperately needed consumers to understand their “WHY".

But How?

Enter Perry Haydn Taylor Hayden Taylor.

Perry and Riverford Organic Farmers's founder, Guy Singh-Watson escaped the brash, banal board room.

They went surfing in Devon.

Under boundless blue skies, sat on a rock, watching the rolling glittering waves.

Salty sea air greased their conversation, Perry dug deep.

Deep

Deep

Deeper

Riverford’s WHY?

"Solving Greed"

Next,

Perry and big fish, conjured Riverford’s delicious slogan “LIVE LIFE ON THE VEG”

Brands are human connections.

Your “WHY” is the bridge connecting consumer soul with your brand.

So excited to welcome back the utter legend Perry Haydn Taylor to the pod! 

Perry and big fish® are behind a bevy of brands - Gü Puds, Boden, Riverford Organic Farmers, Clipper Tea , Freddie's Flowers Dorset Cereals

Perry N’ Pope Part Deux - hope you enjoy x

ON THE MENU: 

1. WHY FOOD AND DRINK FOUNDERS MUST DREAM BIG. DIVE DEEP. SWIM FAST IN THE RELENTLESS PURSUIT OF BETTER

2. WHY FOOD AND DRINK BRANDS MUST STOP SPENDING MONEY ON CONSUMER RESEARCH REPORTS - “GET OUT OUT OF THE BOARD ROOM” 

3. HOW RIVERFORD GOT CONSUMERS TO UNDERSTAND THEIR WHY - “WHY DO YOU GET OUT OF BED?” “WHAT PROBLEM DO YOU SOLVE” - 

4. WHY BRANDS MUST PROLIFICALLY PUSH THEIR “BENEFITS” NOT “FEATURES” TO STAND OUT IN CROWDED CATEGORIES

🤝 Let's Connect!

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I always dreamt of this marriage.

In 2020, the first time, my Frodo-saucisson-fingers slapped the record button.

I dreamed of marrying an O.G challenger with a buccaneering brand with bigger-than-BIG dreams.

Keir Carnie, Edward Williams and Jamie Laing are THE puuurrrrfect trio.

Ed and Jamie, co-founders of Candy Kittens

Gourmet sweets tickle my inner-glutton glutton into gleeful bliss.

CK's gargantuan success: won listings at Sainsbury's’s, Waitrose & Partners, Ocado Group, Whole Foods Market.

In 2021, Jamie and Ed founded TUCK SHOP.

TUCK SHOP galvanises the next swath of rambunctious twinkle-eyed challengers.

My broski, Keir Carnie, Nuud | Plastic Free Gum, is their first brand.

Nuud are chewing up the chewing gum category.

Stripping it bare of it’s plastic-ridden-clobber, revealing the naked truths. 

Our episode is a jam-packed bag of gourmet wisdom.

WARNING: Chew Slowly 

ON THE MENU: 

1. WHY NAVITY IS A SUPER POWER: "NEVER FOLLOW LOGIC, OTHERWISE YOU’LL END UP IN THE SAME PLACE AS EVERYONE ELSE."

2. WHY EARLY STAGE BRANDS MUST BE PROFESSIONAL AND FOCUS ON THE LITTLE THINGS THAT MAKE YOU BIGGER THAN YOU ARE 

3. WHY FOOD AND DRINK BRANDS MUST REALISE THERE’S A DIFFERENCE BETWEEN A “BRAND” VS. “BUSINESS” DECISION - KATIE CLAPHAM 

4. WHAT IS A BRAND - "A BRAND IS WHAT PEOPLE SAY ABOUT YOU, WHEN YOU’RE NOT IN THE ROOM"

5. HOW TO HANDLE THE TUMULTUOUS FOUNDERS JOURNEY AND THE UPS AND DOWN - "ALWAYS ASK, SO WHAT?” 

Eppy goes love Monday 8am. 

Cannae wait til then? 

Other episodes in the comments below. 

Have a wonderful weekend!!

🤝 Let's Connect!

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►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)