HUNGRY.

Imagine a Party where Brand, Marketing, Sales, Storytelling all got very drunk

They danced all night long (allll nigghht)

Here comes the hotsteppaa (murderaaa)

This Party is collaborating with Michelin Star Chefs.

A raucous rave, banging bacchanalia where Brand, Marketing, Storytelling and Sales collide.

How?

- Michelin Chef Collaborations = Authority.
- Branded on Menu = Social Proof + Speak to Shopper Out of Home
- Working with Great Chefs = Recipe Inspiration Ideas = Ammo to drive Inspo/Occassion/Usage in Retail
- Great Restaurants = Great Storytelling = Great Stories spread like wildfire

BUT.

Working with Michelin Star Chef’s is HARD.

Deeeee-bladdy-lighted to welcome to Wilf Marriott aka Wilfy Wonker to the podcast.

At Islands Chocolate we work with Ottolenghi Ltd, GAIL's Bakery, Tom Kerridge

ON THE MENU:

1. Why Your Pitch To Chefs Must Be Like The Trailer to The Movie - You Have Way Less Time Than Retail

2. Sell The Sizzle, Not The Bacon: Why You Must Push “BENEFITS” vs. “FEATURES”: People BUY with Emotion NOT Logic

3. How Islands Overcome Price Objections despite being 4X Higher Than Competitors - Reframe the Question -

4. How To Get Branded On The Menu = Counter Signalling + Social Proof + Give, Give, Give

5. How To Deliver Michelin Star Account Management - Its Art. Be Ready To Drop EVERYTHING, ANYTIME, ANY PLACE

Mackenzie Jones - the FMCG recruitment specialists.

There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.

Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.

GS1 UK

You’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.

www.gs1uk.org/hungry

BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.

• Save time, planning out your sales routes.
• Quickly sort out transfers orders
• Track store availability to ensure you’re not losing sales/leaving money on the table.

Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water.  Get 50% off your first 3 months using the code: HUNGRY50%. Click th

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Subscribe to Hungry Friday Feast News Letter for Cold Email Tricks and Tips -

A very-very tall man walks into a bar.

He's selling Alcohol Free Beer.

Barman: “You crazy mate, this is a battle cruiser, a la boozer”

That very-very tall man is my friend, Aaron Duffett

2023 Low to No is all the rage.

2019 - it was nascent, unknown, weird like selling Air Con to Eskimo

After a career at The HEINEKEN Company Diageo Camden Town Brewery

Duff is On Trade Director at Lucky Saint | B Corp™

Duff’s spear headed Lucky Saint’s Growth. His team won listings: Fuller's Brewery, Twickenham Stadium, Soho House & Co, Mitchells & Butlers PLC
and 65 Michelin Star Restaurants

ON THE MENU:

1. How Lucky Saint Sell Incrementality to the On Trade - The Power of the Non-Drinker and it’s Ripple Effect

2. How To Unlock The Chains: Indies >Multi-Regional Groups > National Retail Group - “All are Worth their Weight in Gold”

3. Why Lucky Saint Look Up To Guinness - You’re Only as Good As Your Last Serve

4. Why Food and Drink Brands Must Adopt the 1.9.90 Strategy to SMASH On Trade

Hungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.

Mackenzie Jones - the FMCG recruitment specialists.

There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.

Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.

GS1 UK

You’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.

www.gs1uk.org/hungry

BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.

• Save time, planning out your sales routes.
• Quickly sort out transfers orders
• Track store availability to ensure you’re not losing sales/leaving money on the table.

Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water.  Get 50% off your first 3 months using the code: HUNGRY50%. Click

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

3 weeks.
No sleep.
Thudding showers of screaming panic.

For years Josh felt a miffed malaise.
Finally.
He escaped The City and bosom of bulging bonuses

Followed his calling.
His dream.
Founded MoMo Kombucha.

Suddenly.
Puddles of panic.

A 3 week panic attack.
Josh felt separate from reality.

There’s a dark shadow to being a founder that NO ONE talks about.

Struggling right now?
This episode is for YOU.

Thrilled to welcome my dear friend Josh Puddle founder of MOMO Kombucha

MoMo is BANGING

MoMo built their own factory, won listings at Whole Foods Market,
@Planet Organic, Selfridges, Ocado Group

ON THE MENU:

1. Why MoMo took the Path of Most Resistance to Build their Own Factory: The Hard Lessons Building Your Own Factory

2. Life Lessons from Renee Elliot, founder Planet Organic - To Stop Judging Yourself, Stop Judging Other People

3. Why You Must See Your Brand on a “30 Year Timeline” - Play The Long Game + Avoid Willy Nilly Trends

4. How Josh Overcame a 3 Week Lasting Crippling Panic Attack where he felt “‘Separate from Reality”

5. Does the Kombucha Category have the legs to work in Grocery or will it perpetually stay in a premium niche

Feeling frivolous on a FriYAY?
Want your Friday Drinks to taste 10 x better?

Some say, magic happens, when you press that Subscribe button
Go on Dare Ya ;)


Hungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.

Mackenzie Jones - the FMCG recruitment specialists.

There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.

Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.

GS1 UK

You’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.

www.gs1uk.org/hungry

BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.

• Save time, planning out your sales routes.
• Quickly sort out transfers orders
• Track store availability to ensure you’re not losing sales/leaving money on the table.

Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water.  Get 50% off your first 3 months using the code: HUNGRY50%. Click

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

 “How do you ACTUALLY win a listing at Waitrose?”
“Why do brands get DELISTED?”

“Can challenger brands STILL EXIST in a cost of living crisis?”
“What should we ACTUALLY include a buyers deck?”

Thrilled to welcome James Bailey, CEO of Waitrose as the latest guest.

James’s career sparkles

🥑 Buying Director at Sainsbury's’s, originated @Future Brands strategy, guided Year 1 execution, lead a team of 150.

🥑 Executive Director at Waitrose & Partners - responsible for the #1 premium grocery retailer in the UK, responsible for £7bn+ turnover, 50k+ Partners, 300+ stores, £1bn+ e-comm business

🥑 Non Executive Director at OGGS®, @HUNWine, Localz

ON THE MENU

1. Why Food and Drink Brands must Appeal to the Buyers HEART not HEAD in Early Conversations.

2. How Waitrose Compete with Aldi, Lidl, Sainsbury’s, M&S - Grocery is 80% cut and paste. But 20% makes ALL the difference, Relentlessly pursue your unique differences.

3. Why James Lives by the Mantra “Better to Die on Your Feet Than Live on Your Knees”

4. Why Founders must STOP being a “Founder” when Negotiating with Buyers - Put Your “Business Cap” On and Be Ruthless

5. Why Food and Drink Brands must Learn that Not Checking Availability is like Scoring an Own Goal

6. The Future of Retail in Five Years: Why Technology will take a Back Seat and People Will Buy More Expensive Food



Extra Hungry? Subscribe to our Newsletter Hungry Friday Feast"... coming soon


Hungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.


GS1 UK

You’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.

www.gs1uk.org/hungry

Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water.  Get 50% off your first 3 months using the code: HUNGRY50%. Click this link

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Setting goals is SO HARD.

How many goals is the right amount?
How do I stick to them?
How do I track them?
I don’t even know what I want to do, so how can I set goals?

This raucous rigmarole percolates my mind - a washing machine of confusion.

But,

If Dreams give Life, Goals give Purpose.

Goals are vital.

This year’s final episode of Hungry is with the wonderful Sam Wigan, Life Coach, co-founder of Beluga Bean with Planet Organic Ltd founder Renée Elliott

A Master Class in goal setting for Founders, Employees and Teams.

Oh! Fancy making my week?

Spreading the Christmas joy? Feeling warm, fuzzy and wholesome?

If you enjoy the podcast, please, please subscribe, follow, leave a review, tell friend.

Really means the world to me!

Downloads Sam's Step by Step Guide here:

ON THE MENU: 

1. Why Humans Need Goals and the Neuroscience Behind It – Where you focus is where you go. 

2. Why TOO many Goals Is Dangerous - Less Is Always More, Pick Three Horizons 

3. The Difference between OUTCOME vs. PROCESS goals - How To Get The Two To Tango

4. Why you need a HEART STATEMENT: ‘’Being’’ as You’re ‘’Doing’’ 

5. Write a Letter To Yourself for December 24th 2023 and Visualize Ideal Scene on a Monthly Basis

Hungry is fed by our by our utterly-wonderful sponsors, Bowimi and Mackenzie Jones. 

Both will CATEGORICALLY save you time, energy, stress and improve your life as a challenger food and drink brand… Oh! And they are lovely, lovely people, too.

BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.

• Save time, planning out your sales routes. 
• Quickly sort out transfers orders  
• Track store availability to ensure you’re not losing sales/leaving money on the table.  

Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water

GET 50% OFF YOUR FIRST 3 MONTHS USING OUR CODE: HUNGRY50% 

Click this link and thank me later 

MACKENZIE JONES - the warm-not-slimey FMCG recruitment specialists. 

Of course, there are salacious-yet-superfluous recruiters out there, the proper Cowboys.

Thank goodness for Billy and Paul - they're the good guys, genuinely kind and super supportive.

Mackenzie Jones are trusted by Lucky Saint, Hunter & Gather, Fulfil bars.

Deeply implore you to reach out to Billy or Paul

Still rather Hungry ?

I write extra content on LinkedIn - follow here 

Feeling cute, might delete?

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

...

Hungry is fed by our by our utterly-wonderful sponsors, Bowimi and Mackenzie Jones. 

Both will CATEGORICALLY save you time, energy, stress and improve your life as a challenger food and drink brand… Oh! And they are lovely, lovely people, too.

BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.

• Save time, planning out your sales routes. 
• Quickly sort out transfers orders  
• Track store availability to ensure you’re not losing sales/leaving money on the table.  

Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water

GET 50% OFF YOUR FIRST 3 MONTHS USING OUR CODE: HUNGRY50% 

Click this link and thank me later 

MACKENZIE JONES - the warm-not-slimey FMCG recruitment specialists. 

Of course, there are salacious-yet-superfluous recruiters out there, the proper Cowboys.

Thank goodness for Billy and Paul - they're the good guys, genuinely kind and super supportive.

 
Mackenzie Jones are trusted by Lucky Saint, Hunter & Gather, Fulfil bars.

Looking to build out your team?  Or just want a chinwag.

Deeply implore you to reach out to Billy or Paul

Still rather Hungry ?

I write extra content on LinkedIn - follow here 

Feeling cute, might delete? Follow us on Insta, hun  

OUR EPISODE:  

LoveRaw®

Scrumptiously-succinct

Two words, so perfectly encapsulates the Founders journey. 

LOVE: big wins, happy times, connection, ecstasy. 

RAW: pain, suffering, stress, sacrifice, self doubt

Founders meander between Love & Raw, Good & Bad, Light & Dark, Happiness & Stress. 

Rimi Thapar lost her Father, the Raw pain catalysed a Love of vegan products. 

Manav Thapar had a £250,000 order cancelled one minute, the next HUGE Tesco listing.

After 9 years of graft, pivoting, chopping-changing -

LoveRaw® won listings at Tesco, Asda, Waitrose & Partners, WHSmith

ON THE MENU: 

* Why the best brands define themselves by what they say NO to - SET ANTI GOALS

* Mentorship Lessons from Grenade founder: HUGE difference between "brand building" vs. "product selling"

* Why the best brands DON'T FOLLOW LOGIC: Rimi and Manav's best decision came from their gut

*Why doing the UNREALI

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

3 am. Wide awake.

Even at £100 million turnover, the sleepless nights never go away.

Ed Perry founder of COOK struggles and suffers.

I bloody love COOK.

COOK coalesced through my childhood

Spag bowls, Fish Pies, Lasagne

Warm hugs in cold freezers.

Palaver of a Day - Choccy pud pud melts the stress away

Ed's built a marvellous mensch of a business:

* For the last 9 years, COOK’s featured in the top 100 Best Companies To Work For list.
* 2021 ranked as the #1 Food & Drink Company To Work For.
* + £100 million, 1600 employees, 90 stores, 900 concessions

Whisked and folded in all of COOK’s success is thick lashings of grit, graft and resilience.

ON THE MENU:

1. Why the first year’s is Meant To Be Hard - Hang in There + Show Up Everyday

2. Why you *DON’T NEED* Market Research to Create Insane Products - Have a Panel of 5 Believable People

3. Why COOK Said NO to Supermarkets and The Best Brands Define Themselves by what they say No To

4. Why you MUST have a Healthy Paranoia About Your product - Never Cut Corners to Unlock more Customers

5. Why Pricing is an Art Not a Science - Customers Don’t Shop with an Excel Spread Sheet

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

This episode is a wonderful collaboration with the design wizards and complete legends Barry Darnell & Mike Johns, co-founders of Analogue

**Thank me later, download the presentation deck here. 

What ON EARTH ACTUALLY is a brand? 

I ask all guests.  

Fountains of wisdom surface  

“Brand is what people say about you when you’re not in the room" - Ed Williams & Jamie Laing, Candy Kittens 

"Brand is a personality” - Camilla Barnard, Rude Health  

“Brand is a collection of people with aligned values” - Barry Darnell, &SODA 

“Brand is an entity and how you show up” - Ellie Webb, Caleno  

How to create a brand that palpably tickles consumers souls? 

Sings and sparkles and gorgeously glows on shelf  

Leaves consumers head-over-heels-in-love 

Well,  

Good News  

The first HUNGRY NIBBLES episode with Barry Darnell & Mike Johns is NOW LIVE 

Short, snappy, specific podcast episodes.  

Barry and Mike, very kindly pulled together an accompanying deck. 

Sommelier's Suggestion:  

1. Read the deck 
2. Listen to the podcast episode  
3. Reflect on your brand 

Don’t scoff hastily. Absorb slowly. Enjoy irresponsibly
 

Still rather Hungry ?


I write extra content on LinkedIn - follow here

Feeling cute, might delete? Follow us on Insta, hun  

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

My inner critic is right little mendacious bastard

More annoying than he who wears GymShark to the pub

Or she who works in P.R. with a “side hustle”

An Interior Design Instagram page for a two-upper, two-downer… "just off” Wandsworth Common

My malignant thoughts curdle

Hot-spikes of self doubt join the party

“You’re not good enough”
“That was a pile of shit”
“DO MORE”

When the miffed-malaise seeps in

I ALWAYS return to a delicious meditation taught by Sam Wigan.

Thankfully, Sam is the latest guest on Hungry.

Sam is co-founder of BELUGA BEAN, along with Renée Elliott (founder of Planet Organic).

BELUGA BEAN help high level executives develop self-awareness working with Arianna Huffington, Thrive Global, IKEA, Coutts,

ON THE MENU:

1. Practical Meditations To Navigate BIG PITCH Nerves - You Are Not The Outcomes 

2. Spiritual Sales Lessons: Why You DON’T Need A Presentation Deck To Win More Business

3. How To Lead Teams Through Uncertain Times: Trust + Communication + Respect

4. The Tool Kit to Deal With The Internal Critic: Forgive Myself, For Judging Myself

5. How To Develop Self-Awareness: Altitude + Seeing Where Six Spheres of Wellbeing Are Out of Balance

#fmcg #pocast #challengerbrand #cpg

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)