HUNGRY.

 Maybe I am wrong.

For yonks I’ve been waxing ad nause about

Narrow and Deep.
Focus.

Do less, better.
Be a Meaningful specific.

It’s what every wonderful guest on the poddy teaches me.

TRIP ripped up the rule book.
Definition of outlier.

TRIP is for everyone and anyone, anywhere, anytime and everywhere.

TRIP is a coffee replacement. Booze replacement. Cocktail mixer. Meal Deal enhancer. Grab & Go.

All charged with a beautiful mission: Be Kind to your Mind.

Won listings at Co-op Sainsbury's, Waitrose & Partners, @Annabel’s, Soho House & Co

Olivia Ferdi is the latest guest on Hungry. Oh boy. You’re in for a treat.

ON THE MENU:


1. Why your brand must be chameleon to be a truly omni-channel brand – lessons from Annabel’s, Mayfair and Co-Op.

2. Why your brand should act as a PROMPT to unlock an emotion in people – TRIP own “Be Kind to Your Mind”

3. How TRIP won a Bill’s listing in 4 weeks – when one door shuts, open a window. Be fluid.

4. How to repurpose your brand and shelf space to unlock more occasions = more consumption = more £ wonga.

5. How TRIP raised £10 million quid – do you really need presentation a deck?

6. Why founders must actually seek and embrace stress it’s a gateway forward.

Full conversation goes live on Monday 8am.

Fancy being kind? Feeling warm inside on a Friday.

You’d really make my weekend. I’d be SO SO grateful if you’d please tickle my subscribe button – he’d be a very happy bunny.

Other episodes in comments below x 


Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk Hungry on Insta- https://www.instagram.com/_hungry.pod/

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

The lessons:

Stuart Forsyth - Bite off more than you can chew, chew like hell 

Paul Ainsworth - Never Given In, Make It Happen 

Jim Cregan - fear is excitement. 

Jamie Laing - just show up. 

Camilla Barnard - Serendipity> Strategy 

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Enjoy your morning espresso and enjoy wisdom from Amelia Christie Miller, Bold Bean Co.

Like what you're hearing? Hungry Listen to the full episode here 

Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here 

Have a wonderful day 

Popey  xx 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Absolutely THRILLED to welcome the strategy sensei, polymath and proper good bloke, Alex Smith on the poddy

Alex knows everything and anything about strategy, building brands like MOJU, The Collective and EAT NATURAL

You're in for a treat.

ON THE MENU:

1. Why challenger food and drink brands must CREATE, not ANSWER the need to escape competition
2. Why your brand must generate the pull to open up the dormant market - lessons from OATLY
3. Why strategy must follow traction, serendipity> strategy, X tends to land on Y
4. How to build contrarian values and anti-goals to find your UNIQUE VALUE and unlock the slipstream
5. Why food and drink founders must codify their unique value values and for longevity - execute with audacity
6. Why brands must watch out brands can escape "blanding" - the market doesn't reward the best,

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Enjoy your morning espresso and enjoy wisdom from Ed Perry, founder of COOK. 

Like what you're hearing? Hungry Listen to the full episode here 

Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here 

Have a wonderful day 

Popey  xx 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Tommy Banks was on course to cricket-stardom.

Until a debilitating disease struck him down.

Hospitalised. Bed ridden for 2 years. His adolescence eviscerated.

In the hospital bed he piously inhaled cook books. Tommy course corrected.

He came out swinging with hell-bent drive.

🥦 The youngest chef in the UK to win a Michelin Star.

🥦 Great British Menu Winner in 2016 and 2017.

🥦 Owner of 2 Michelin Star restaurants, Roots, York and The Black Swan, Oldstead.

🥦 Owner of pub The Abbey Inn.

🥦 Owner of Made in Olstead delivery boxes

🥦 Founder of Banks Brothers Canned Wine.

SO LOVED this conversation.

A total Master Class in empathetic leadership.

When your back is against the wall, always come out swinging.

ON THE MENU:

1. Why Perfection is a curse for founders: set ridiculously high standards but move quickly

2. Why competition is for LOSERS - be a forager - create unique IP - protect it at all costs

3. How to build a culture WITHOUT ego: the difference between self-respect and ego

4. How to create systems that facilitate magic, you need a frightening amount of detail behind the scenes

5. The Principles of Great Leadership: Inspiration + Empathy = (Self) Discipline

6. The Effect of being Idle is to Spiral” (downwards)


Mackenzie Jones - the FMCG recruitment specialists.

There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.

Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.

GS1 UK

You’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.

www.gs1uk.org/hungry

BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.

• Save time, planning out your sales routes.
• Quickly sort out transfers orders
• Track store availability to ensure you’re not losing sales/leaving money on the table.

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Enjoy your morning espresso and enjoy wisdom from Paul Ainsworth, Ainsworth Collection 

Like what you're hearing? Hungry Listen to the full episode here  

Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here 

Have a wonderful day 

Popey  xx 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

One man and his merry band of brand enthusiasts is behind all these brands.

Perry Haydn Taylor 💚 Haydn Taylor and bigfish. Dream Big. Dive Deep. Swim Fast.

The creative dynamite, unleashing explosive, wild-fire-spreading growth for buccaneering brands.

Buckle up. Strap in. A wild adventure awaits you.

Thrilled to Welcome back my friend, Perry for a Part Three.

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

How many of these brands are in your life?

🥔 Tyrells

🥥 The Coconut Collaborative

🎂 GU

🥛 Yeo Valley

🥘 Charlie Bigham

🥕 Freddies Flowers

🍾 SipSmith

 Clipper Tea

🍖 Dorset Cereals

🍔 Maldon Sea Salts

🍪 Biscuiteers

🧈 Roddas Cream

🍞 St. Pierre Bakery

🥒 Belvoir

🍌 Riverford Organic

🍝 RANA

ON THE MENU:

1. How to Challenger founders can use Chat GPT to escape competition.

2. The Dangers of Measure-bation - when you’re not agile, you’re fragile

3. Why Institutional Memory is a curse - founders must foster a Naive Intelligence, Stay Dumb and Foolish as you get wiser

4. Today ask yourself: am I blindly going to accept what I've been told: why why why?

5. How to build teams that build house hold brands: Visionaries (trail blazers) why? >

Settlers and shapers (executioners) how? > Town planners (do)

6. The Pillars of Brand: Attention > Interest > Desire > Actions

7. Why the Trend is your Friend, rely on early adopters and turn them into evangelists

👌 

Enjoy your morning espresso and enjoy wisdom from Ed Perry, founder of COOK. 

Like what you're hearing? Hungry Listen to the full episode here 

Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here 

Have a wonderful day 

Popey  xx 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Gut-health-pioneer & Industry Guru

Jon Walsh & Dr. Megan Rossi

Opposites attract,  1+1 = 3.

Had a good gut feelin’ about this one. 

BOY OH BOY - it was UNREAL 

Bio & Me have won listings at Sainsbury’s, Tesco, CoOp, Ocado, Sainsbury’s, Sainsbury’s. 

ON THE MENU:

1. Why just because you WIN more listings doesn't mean you should HIRE more resource 

2. The Dangers of CPG (Creator Packaged Goods) - just because you’ve a big following doesn’t mean it’s easy 

3. Bio & Me’s Secrets to driving rate of sale on a shoe string budget 

4. The secrets to driving rate of sale on a shoe string drive rate of sale on a shoestring budget

5. Megan's Art of Taking Calculated Risks: leave it a week + sleep on it + use iPhone notes

6. Why 1 + 1 = 3 - the science of building successful co-founder partnerships

7. How to stop being nervous, what to eat before BIG pitches and presentations

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)