HUNGRY.

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Moments of Total Happiness often spawn from Moments of Totally Fuck This.

Rob and Sam created premium cocktail brand, Buveur.

Buveur unlocked a myriad of smashing-listings Harrods, Selfridges, Daylesford, The Hoxton Hotels and The Ritz.

Until, Scale Demons beckoned.

Margins at scale didn’t work.

Shackled by “too premium, too small”.

One can only push water up hill for so long.

Back to drawing board. Rethink to reinvention to Renaissance.,

MOTH Drinks was born.

She’s stormed the category like a ravenous Hurricane.

MOTH are the fastest growing RTD cocktail brand - found in 2775 supermarkets Waitrose & Partners, Sainsbury's, Homeslice Pizza, The Hoxton and British Airways

Conversation with the amazing 🍸 Rob Wallis Wallis was recorded at the amazing Bread & Jam.

Goes live Monday…

ON THE MENU:

1. Why leadership is a symphony - you as founder are the conductor + be the perfect host

2. How to lead and build effective - BIG rocks and stay in the HIGH impact zone

3. How to stay NO to OCADO - "a No is a NOT NOW" + update buyers with news vs. being a neggy-salesy pest

4. Lack of availability is like scoring an own goal to - build a great relationship with supply chain

5. How to create a category of ONE - educate buyers on the category not the brand, be the hero of your category

Full episode goes live Monday 8am.
Other episodes in the comments below.

Have a lovely weekend xx

🤝 Let's Connect!

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🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

Leaving New York and landing in La La land with dreams of becoming an actor.

The odd extra job here and there.

Nothing.

Hollywood reared it’s egregious ugly head with toxic-stained eyes.

City of Angels became Town of Demons.

Tinsel Town lost the twinkle in it’s eye. Danny, too.

Danny felt lost and confused and totally at rock bottom.

But, something softly whispered to his soul. A calling. Muse. Something. She kept pulling Danny.

He took endless flights from LA to China, hustling an wining and dinning. The Ritz, Carlton China.

A sliding doors moment. Danny stumbled upon a new technology. The genesis of HEXCLAD.

HEXCLAD are ab-SO-lootely smashin it

• reinvented cookware and became one of the fastest growing multi 9 figure D2C brands in the world
• secured Gordon Ramsay as a business partner
• partnered with Halle Berry, Hailey Bieber, Kendall Jenner

This is true founders story. Ups and downs. Sliding door moments. Grit. Hope. Pain. Truimph.

You’re going to LOVE it.

Full episode in the comments below

ON THE MENU:

1. Why you need to hit rock bottom to reinvent yourself and come back
2. Why founders must be totally present and super aware to spot the opportunities hiden in plain sight
3. Why “don’t give up” is awful advise for founders and asking the dumb, obvious questions gets your further ahead.
4. Danny’s killer sales technique: find the problem + stir the pot + provide the solution + listen + tailor pitch
5. Why “pressure is a privilege” and Gordon Ramsay’s advice for dealing with huge amounts of pressure

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Life is a little crazy right now.  This is a reposted episode from a couple of years ago with the wonderful Camilla Barnard, founder of Rude Health. 

Back in full swing next week. 

In 2006, finally, something erupted.

Health food was an imbroglio of crusty and boggey-fied, innocuous yet alienating food.

Glib green and banal brown shelves had less personality than a broken Asthma pump in a hospital car park.

A cacophony of precocious cardboard-with-a-conscience.

In 2006, thankfully, a TECTONIC SHIFT ERUPTED!!!

Lashings of lurid orange and green and pink and red lava spilled over supermarket shelves.

A bombastic riot of eye-gorgingly-gorgeous products, coquettishly carousing your taste buds.

Rude Health, the Granola-gorging Jospeh and the technicolour Dream Coat.

Rude Health made you feel beautiful and bountiful.

They’ve scaled from +£20 million, won listings at Sainsbury’s, Waitrose, TESCO, Booths.

My latest guest on HUNGRY is the wonderful, Camilla Barnard, co-founder Rude Health.

One of my favourite episodes to date!

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

Will we able to eat tomorrow?

Bethnal Green. 1980's. Everyday a galling struggle. 

Growing up on free school meals.

At 16. Cathy got a job as a tea girl in the city.
Grafted her way up.  Serious high flyer.

Despite making SERIOUS BANK. Cathy’s heart was an empty vault. Wallet-full, Soulless.

She sacked off the city. Founded Boundless. Soulless to Boundless.

Boundless, a gut-loving snack brand, won listings at Whole Foods Market, Holland & Barratt, ASDA and many more.

Deee-lighted to welcome Cathy Moseley Mosely aka my sister from another mister on to the podcast. 
 
ON THE MENU: 

1. Why you MUST put yourself on the sinking ship to know what you’re ACTUALLY capable of - build Anti-Fragility 

2. How to STAND OUT when Niche becomes Mainstream - Be Different. Not Better.

3. Why Boundless got delisted from Ocado and hard truths for challengers - Literally nobody wants or cares about your product, you’ve gotta make them

4. Top advice for nervous female founders - never be afraid to rugby tackle buyers-  Don't believe in no In life, go around no

5. How to reinvent your purpose when you feel soulless to feel boundless

Full eppy goes live Monday 6am. 

Other episodes in comments below 

If you enjoy the podcast and get a smidgen of value from it. 
Pease feel free to share it with one friend, you’d make me a very happy bunny. 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

His career sparkles

🌰Commercial Director & General Manager at innocent drinks helping take the brand from £17m to £120m

🥓 CEO of Vita Coco EMEA for 12 years, built to £60m in retail sales across the EMEA region

🌮 Founding partner in Urban Fresh Foods Limited, whose brand, BEAR Snacks became the UK’s No.1 fruit snacking brand & No.1 kids lunchbox item.

🍡 Urban Fresh Foods Limited has appeared twice in The Sunday Times Fast Track 100 list. The brand was acquired by Lotus Bakeries in 2015.

Investor in tonnes of brands, Bio & Me, Mindful Chef, Cheeky Panda, Dalston's Soda Co. Presto, Edgard& Cooper, Sir Kensington, Urban Legend, SURREAL

You're in for a treat.

ON THE MENU:

1. True Gross Margin is EVERYTHING: Price to retailer less promo and trade spend less logistics. 30 to 40% minimum.

2. Why B Corp is at a crossroads - is it becoming Blasé Corp?

3. How to ACTUALLY sell a brand: does the category grow + be the hero of your category

4. Giles one simple rule for working with founders: no surprises

5. Be the hero of ONE category: lessons from selling BEAR and VITA COCO


Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Recorded live this week at Bread & Jam with Giles Brook

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

Life is a little crazy right now, so this a repost of a previous episode I recorded with the wonderful Renée Elliot a couple of years ago. 

“It was a frightening, exhausting experience – and I wouldn’t wish it on anyone.”

Her co-founder tried to kick her out of the business after 2 years of trading,

resulting in 14 months of litigation and a 10-day court case.

Recording this podcast was INTENSE.

My stomach was in knots, sweat gushed down my brow, palms felt like they’d been

dunked in Vaseline.

When we stopped recording.

All worry and concern relinquished, equanimity permeated my body.

A feeling clung, a feeling that I could achieve LITERALLY anything.

Renée Elliot, founder of Planet Organic is the latest guest on HUNGRY.

It’s a bamboozingly good episode - providing a toolkit to persevere through

colossal challenges.

ON TODAY’S MENU:

1. “Trust your gut and believe you can do ANYTHING”

2. Why founders must constantly STOP. CHECK-IN. MAKE BETTER DECISIONS.

3. The 6 Spheres of Wellbeing- physical, occupational, psychological, economic, social, and spiritual.

4. How your role as a founder changes as your business scales - Ditch what you

hate. Implement systems.

5. How Spirituality informs Successful Strategy - The marriage of Being and
Doing.

🤝 Let's Connect!

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►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)