HUNGRY.

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

Mackenzie Jones - https://www.mackenziejones.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish -

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

In turquoise swimming pool, on pink Lilo, under blazing-orange Balearic sunshine.

An idea swirled in Harry's mind.

An idea for a frozen cocktail ice lolly

That idea kept gnawing

Until Harry cold emails DIAGEO CEO direct.

Bags a meeting.

Plants an idea.

Births a brand

POPS, a booze-soaked frozen ice lolly brand partnered with whopppa brands PIMMS;.

Late night hustling at parties in the intoxicatingly-delicious SOHO nights.

Walking around Ibiza with a cool box of frozen lollies, knocking on beach club doors.

The won listings at TESCO, Ocado, Waitrose, Sainsbury’s.

Unfortunately, due to cash issues, Harry closed shop in 2019.

HC Consulting work with star-studded brands Holy Moly, DANDS, Savyll Drinks.

They’re a partner of the poddy too

ON THE MENU

1. Harry’s biggest F*ck ups at buyers meetings and how to ACTUALLY unlock listings?
2. The Art of Hustle - it’s not working harder, it’s about putting yourself where the waves are.
3. How to Manage Cash Flow as a Seasonal brand to avoid having to shut up shop
4. The Dangers of constantly raising money and how to not dilute yourself as founder.
5. The dark side of creating a category of one - you may not make it, you may be TOO different

Full episode goes live Monday 8am.

Please do subscribe, you’d really make my weekend

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here:

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

Mackenzie Jones - https://www.mackenziejones.co.uk/

GS1 - https://www.gs1uk.org/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

Life is a little crazy. So today's episode is a repost from one of our most downloaded episodes of all time 

The AMAZING Rebecca Oliver-Mooney who heads up Innovation, Dairy and Category buying at The Co-Op. 

ROM set up Co-op’s incubator programme - designed to help challenger brands work more closely with The Co-Op.  

Post our convo, a HUGE shift erupted in my approach to “selling”: IT’S NOT BUYER VS. SUPPLIER. 

IT’S BUYER + SUPPLER = WIN-WIN PARTNERSHIPS.

ON THE MENU:

1. How to sell your brand story in a language that actually speaks to a buyer - always ask “so what?

2. How to smash a buyers meeting without kantar and nielsen data - understand your shopper

3. how brands can find their unique brand d.n.a. in crowded categories - who do you want to be at the dinner party?

4. why too much distribution can be a problem and what to do about it - quality vs. quantity of distribution

5. what to do when you’re about to be delisted - how to navigate that conversation with your buyer

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here:

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

Mackenzie Jones - https://www.mackenziejones.co.uk/

GS1 - https://www.gs1uk.org/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

Spacegoods is a brand like no other.

Matthew Kelly is a founder like no other.

Rare to find someone who ACTUALLY says it HOW IT IS.

Matt’s podcast “Document The Journey” is raw.

It shows the rough texture of a founders mind - the frothing cauldron of stress
and drive and ambition and anxiety.

Matt is a D2C Sensei.

Founded jewellery brand Midnight City, built to £5m in combined revenue in 2.5
years, exited in 2021.

Founded NEON Beach, a LED neon brand. Grew to over £7m in revenue

He ran into crippling supply chain problems in early 2021.

A Master Class in Resilience and D2C.

ON THE MENU:

1. Why food and drink founders must realise “Nothing exists until you create it” - if not you, then who?

2. Why The future of Wellness brands is micro-dosing and mushrooms

3. The Harsh Truths of building a FMCG brand - do retail listings ACTUALLY grow top line revneue

4. The Principles to building a 7 figure D2C business in 15 months - the surprising secrets behind the unbeatable LTV & CAC ratio

5. Why life is about being drawn to the unknown and fantastical BUT be a “Cynical Optimist

6. Why as a founder your strength is to be the Phoenix that rises from The ashes

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here 

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

Mackenzie Jones - https://www.mackenziejones.co.uk/

GS1 - https://www.gs1uk.org/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

My draw dropped through the earths crust

A filthy concoction from the Heavens of Gluttony

I remember it vividly and voluptuously

It valiantly violated my taste buds into sweet-sweet Bliss

The first time I chowed down POPHAMS Bacon and Maple Swirl

Brain flirting-swirling-whirling

A state of delicious delirium.

Thick, lip-smackingly salty bacon swirls around a buttery pillows of pastry.

Soaked and smothered in conglomerate amounts of oh!so-sweet Canadian Maple Syrup.

Nirvana.

Ollie Gold is a G. Super humble.

But has solved a problem most can’t solve.

Keeping the Magic as you Scale.

POPHAM’S

I LOVE this interview, Ollie’s seemingly solved the headache all businesses face.

Grab a coffee and a pastry.
Tuck in.

ON THE MENU

1. Why the best MBA is Kitchen Porter, every 16 year - we need jobs that help us zoom out Vs zoom in + take a job that forces you to speak to anyone anywhere

1. Your role as a founder is to be the link and thread the needle - Vision + trust = link = thread the needle

2. How to grow without killing magic and diluting your brand + Popham’s Horizontal Vs. Vertical

3. Why the founders vision must evolve and be fluid, if the brand grows so must the vision

4. Why starting a brand is the greatest journey of self discovery for a human being

5. Why hospitality are everyday super heroes

6. How to build a creative culture that constantly push boundaries = Set boundaries that allow for wild, flamboyant creativity

Fully eppy Monday 8am.

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our weekly Newsletter,  Friday Feast - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

11pm.

Outside: cold, black November evening.

Inside: a warm, cosy flat in Twickenham.

Saturday’s movie about to start.

Hot curry on his lap.

Suddenly.

The phone rang and rang and rang and rang.

He gave a piercingly-curt look to his wife.

“No, no, no PLEASE don’t answer - it’ll be Jim wanting to go down to the pub”

His wife answered anyway.

Frustration clawed and screeched across his face.

Gleefully, she looked at looked at him: “it’s Mel Gibson”

He said “get out of here… you’re pulling leg”

Reluctantly, he picked up.

Mel Gibson said: “Jim, I want you to play Campbell in Braveheart”

After that phone call James’ life forever changed.

Thrilled to welcome James Cosmo, on to the podcast.

James had an illustrious acting career: Brave Heart, Trainspotting, TROY and Game of Thrones and many more.

Now he’s plying his trade in whiskey, founder of the brand, STORYMAN.

This episode is a Master Class is NEVER, EVER GIVE UP ON YOUR DREAMS.

ON THE MENU:

1. If you believe in your heart, you're doing something moral and ethical and courageous, the universe will conspire to make things happen

2. Why challenger food and drink founders must embrace being “The ant at the damn, well you haven't met be yet”

3. Mel Gibson leadership lessons: go the extra mile + be the first one there + it's going to be fantastic + the leader eats last

4. Why you must embrace nerves: nerves give you 40% better performance + You need to feel unsure of your footing, to know your balance is right

5. Danny Boyle and Trainspotting Leadership lessons: The Kiwi vs. Shiny apples analogy: be different, not better

Full episode goes live Monday 8am.
Other episodes below

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)