In 17 years, Sam didn’t interview ONE black person.

Out of 10,000's of brands in Major UK retail, only 4 are black owned.

Unconscious racism scurries through the underbelly.

Its ghoulish ghosts linger in the shadows.

Until 2020, post George Floyd.

Sam Akinluyi felt a raw-stinging, deep-throbbing laceration.

Laceration catalysed action.

Sam founded Add Psalt a non-profit helping black founders enter FMCG.

PSALT have partnered with Sainsbury's, Waitrose & Partners, Ocado Group, Tesco, Asda

Sam is the Innocent MD.

Niyi Olopade (Raising SEIS), founder of Novice Kitchen is part of the Add Psalt cohort.

Niyi creates bamboozingly-banging Balinese Jams.

ON THE MENU:

1. The Principles of Great Negotiation for Challenger Brands: Know Your Value and Story + If You, Then We + Slowly Move to Your Breakpoint + Play Hard to Get

2. How Innocent Cross the Chasm from “Challenger" to “Corporate" without Losing it’s Edge - STAY HUMAN

3. Why Nigerian Values of Hustle + High Quality Work is a Super Power

4. Why Founders Must ACCEPT that MOST Brands Won’t Become HouseHold Brands - Be Kind To Yourself

Full episode goes live Monday 8am.

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