In this exciting episode of the HVAC Uncensored Podcast, Gil talks with Uncle Joe. Joe Crisara (often referred to as "Uncle Joe") is a renowned HVAC sales educator, author, and owner of ServiceMVP, specializing in "pure motive selling" and contracting business growth. With over 40 years of experience, he teaches contractors how to increase conversion rates and build trust through ethical, choice-based sales.

Key details about Joe Crisara's HVAC focus:

Expertise: He is a recognized sales educator and mentor in the home services industry (HVAC, plumbing, electrical).

Approach: Focuses on helping contractors move away from high-pressure sales towards a model that provides homeowners with options, fostering trust and respect.

Resources: Author of "What Should We Do?" and founder of contractorselling.com, providing weekly, live, virtual sales training for technicians and comfort advisors.

Background: Overcame early business failures to build a profitable contracting company before pivoting to coaching

I am so looking forward to catching up with him; it has been a little while since he last appeared on the show. Come hang out, it's always fun and tons of knowledge whenever Uncle Joe is around.

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