Here’s why I spent $7,500 on AI tokens in a single month and why it was worth it.

Most people hear that number and think it’s insane. But that spend replaced work that would’ve cost way more in headcount, made our team significantly more effective, and even uncovered $500K in savings that I acted on within days.

This isn’t just “AI cost” it’s leverage across sales, coaching, product, and operations.

In this video I break down what that spend actually gets you, real examples of how it’s used inside the company, the ROI behind it, and how to think about cost vs speed when choosing models.

Chapters

(00:00) Why I spent $7,500 on tokens
(00:38) What that spend actually buys
(01:41) Using AI to coach your team
(03:23) ROI breakdown and savings
(04:19) Product and dev leverage
(05:07) What the first 3 months look like
(05:41) The “single brain” effect
(06:07) Frontier vs cheaper models
(07:53) Why you need to start now