The Graham Cochrane Show

I Will Never Be A YouTuber. Here's Why... | 125


Listen Later

Sometimes when people ask me what I do, I go for the quick answer and tell them that I make videos on YouTube. The response to that is usually a surprised expression, followed by this question wrapped in over-the-top excitement: "Oh! So you're a YouTuber?"

Today I want to set the record straight. I am not a YouTuber, and I don't think I ever will be. I believe there is a clear distinction between making videos on YouTube to generate leads for your online business, and being a YouTuber. As an online business owner, I don't play by the YouTuber rules. I would even go so far as to say I break some of them on a regular basis. But what I get instead, has literally changed the face of my business...

In this video you’ll learn:

  • 3 things that YouTubers constantly do, that I go out of my way to avoid to keep feeding leads into my business
  • Why you shouldn't play by the YouTuber rulebook to keep your business moving forward
  • How I leverage YouTube as a platform and get high quality leads to my business by simple changing the purpose of my videos.
  • Hope you enjoy!

    ...more
    View all episodesView all episodes
    Download on the App Store

    The Graham Cochrane ShowBy Graham Cochrane

    • 5
    • 5
    • 5
    • 5
    • 5

    5

    470 ratings


    More shows like The Graham Cochrane Show

    View all
    The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

    The Smart Passive Income Online Business and Blogging Podcast

    3,454 Listeners

    The GaryVee Audio Experience by Gary Vaynerchuk

    The GaryVee Audio Experience

    16,820 Listeners

    Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

    Build Your Tribe | Grow Your Business with Social Media

    2,622 Listeners

    The Amy Porterfield Show by Amy Porterfield

    The Amy Porterfield Show

    4,583 Listeners

    The StoryBrand Podcast by StoryBrand.com

    The StoryBrand Podcast

    1,937 Listeners

    Entrepreneurs on Fire by John Lee Dumas of EOFire

    Entrepreneurs on Fire

    3,831 Listeners

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

    12,069 Listeners

    The Martell Method w/ Dan Martell by Dan Martell

    The Martell Method w/ Dan Martell

    575 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,421 Listeners

    The Russell Brunson Show by Russell Brunson | YAP Media

    The Russell Brunson Show

    969 Listeners

    The Jasmine Star Show by Jasmine Star

    The Jasmine Star Show

    2,599 Listeners

    The Think Media Podcast by Think Media

    The Think Media Podcast

    796 Listeners

    Wealthy Way by Ryan Pineda

    Wealthy Way

    2,132 Listeners

    Build with Leila Hormozi by Leila Hormozi

    Build with Leila Hormozi

    925 Listeners

    B.O.S.S. Moves Podcast by Myron Golden

    B.O.S.S. Moves Podcast

    112 Listeners