We come bearing great news for the industry: the Wild West of Retail Media has just started on a path to get way less wild, and way more transparent, accurate, reliable, and secure. All thanks to the work of the IAB, the Media Rating Council and experts from across the industry. Yes, the IAB has released a landmark new set of guidelines for retail media and measurement, a significant step forward to help organizations quote “ensure compliance with privacy regulations, maintain transparency with users, and enhanced privacy protections in reported outcomes data sets. Joining us today on this Unpacking the Digital Shelf MEGAsode are Jeffrey Bustos, VP Measurement Addressability Data at IAB, Kelly Kachnowski, VP of Commercial Development at the Mars Agency, and Michael Schuh, VP of Media Strategy & Product at Kroger Precision Marketing. Let’s dig in!
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