The reality is there’s no magical technique to market a business. What does work is being steady and consistent with your marketing by providing value to your audiences and creating content around specific problems allows potential customers, seeking solutions, to find your brand. Learn from a business marketing expert as he shares insights to help you build your brand.

Host: Cress Diglio

Guest: Luis Suarez, Founder and CEO

Tortuga Marketing

Understanding the psychology as to why an owner is selling their business is a key component of consideration for when developing a business valuation. Like an onion, you need to peel back the layers and understand the reasons for selling. Is it time for the owner to start a new chapter in life? Are there health concerns? Did the state force a sale due to a divorce or is the industry in decline? M&A expert, Joe Braier, explains how a large variety of factors are at play when developing an accurate valuation.

Host: Cress Diglio

Guest: Joe Braier, M&A Advisor and Certified Business Appraiser

Lakes Business Group Inc.

Misery, divorce and bankruptcy! Bad things can happen when a buyer makes the wrong choice. Gain valuable insight from guest Cress S. Diglio, a retired broker, multiple business owner and, yes, father to host of the show, as he provides key insight on the due diligence buyers need to do before signing on the dotted line. Cress also explains the important role a broker plays in the process and the understanding they need to have to help a buyer find a business that meets their needs.

Host: Cress V. Diglio

Guest: Cress S. Diglio, Retired Business Broker

Confidentiality, trust, control and money are all concerns when it comes to co-brokering a deal. Some brokers just feel it’s too big a risk. However, expert business broker and co-brokering advocate, Jim Parker, counteracts that claim by explaining the advantages of co-brokering with a trusted business broker and how it can lead to more deals being completed and quicker; and how it can add to your bottom line.

Host: Cress V. Diglio

Guest: Jim Parker, owner of the Boss Group International and State Chairman of the Business Brokers of Florida

Don’t let your but stop you from success. Mindset is everything and Rene Brent, #1 international bestselling author of, “How Big is Your But,” explains the key to success is finding harmony. By using the power of your deep inner mind, you can release the subconscious blocks and self-sabotaging behavior that prevents success. Mindset is everything and people create what they are concentrating on. If your focus is on the negative, expect that to be the outcome. By consciously changing your mindset, you can remove the hurdles and create positive outcomes.

Host: Cress V. Diglio

Guest: Rene Brent, Registered Nurse, Certified Clinical Hypnotherapist, and International Bestselling author and speaker who serves on the faculty for The Institute of Interpersonal Hypnotherapy.

Rene Brent Hypnosis, Practice Happy Now

Well-trained brokers have an alphabet soup of designations after their name. But what do these designations truly mean? Renown author, blogger and law professor, William Byrnes, explains the importance of these certifications, why they are important and why business owners looking to sell should seek out brokers with professional designations.

Host: Cress V. Diglio

Guest: William H. Byrnes, Executive Professor of Law and renown author

Texas A&M School of Law

Misguided expectations, greed, and pride are among the top reasons a seller kills their own deal. One of the best in the business, Russell Cohen, shares what he’s learned in his 20+ years brokering deals. From setting expectations upfront with the seller to understanding their motivation for selling, Cohen provides his insights to help other brokers succeed. He also provides strategic advice to business owners seeking to sell.

Host: Cress V. Diglio

Guest: Russell Cohen, Franchise Owner

Murphy M&A

It’s about thriving, not just surviving. Learn the secret ingredients needed for success from Cortney Sells, president of The Firm Business Brokerage and this year’s recipient of IBBA’s prestigious Deal Maker of the Year, Top Global Producer and Closing of the Year awards. Sells shares insights on building the right team atmosphere and her philosophy of, “If can’t measure it, you can’t manage it.” Listen to learn the recipe for thriving.

Host: Cress V. Diglio

Guest: Cortney Sells, President and Founder

The Firm Business Brokerage

Confidentiality is key when it comes to brokering a business. The lack of it can hurt the business owner, cause confusion with employees and, ultimately, hurt the deal and the business. Expert business brokers share the keys to maintaining confidentiality while moving forward with a deal.

Host: Cress V. Diglio

Guests: Michael Mensch, CBI, M&AMI, Managing and Founding Partner, Agency Brokerage Consultants

Sean Brelsford, CBI, Agency Brokerage Consultants

People, Process, Profit and Price! Do you have the right people and processes in place so your business can run without you? Is it profitable? Do you have a realistic expectation for the sale price? Listen as experienced business broker, Neal Isaacs, provides critical insight for business owners looking to sell and for intermediaries who can empower them to make the best decision.

Host: Cress V. Diglio

Guest: Neal Isaacs, MBA/ CBI/ Partner Broker, VR Business Brokers of the Triangle