We get this question all the time, and it’s a good one. The truth is, once you start to think about “loyalty programs,” you quickly realize there’s nothing in them to promote loyalty. They’re just ever-so-slightly-disguised ways to collect data about your purchases. We look at loyalty with a significantly different lens. Tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get the scoop.  Transcript (PDF)

ICYMI: Why Doesn't Trader Joe's Have a Loyalty Program

From our humble beginnings as a small chain of eclectic Southern California convenience stores, Trader Joe’s has grown to become a national chain of 545 (and counting) neighborhood grocery stores, employing more than 60,000 Crew Members.  How?  By being comfortable with being different. Every episode takes you Inside Trader Joe’s in a podcast series only Trader Joe's could deliver.  

Are you a Trader Joe’s fan?  Want to know what keeps people coming back? Hungry for all the new and exciting stuff coming to your neighborhood store?  Let's go Inside Trader Joe’s. Thanks for listening.

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The air fryer. Depending on who you listen to, it’s either the best thing to hit kitchens since the microwave, or it’s a silly waste of space. Once you listen to this episode of Inside Trader Joe’s, we think you’ll be happy to walk into the light of the humble air fryer. We asked some Crew Members in our office to share their favorite Trader Joe’s products, air fryer style. We head to the kitchen and enjoy some appetizers, entrees, breakfast treats, and even a vegetable! #babybroccoli  Transcript (PDF)

Episode 73: Trader Joe's Air Fryer Faves

Mini Tote Bags? Those are a thing? Apparently, yes. And we knew we loved them – that’s why we decided to sell them. We absolutely did not predict how much our customers would love them. So what’s up with these adorable little tote-lets? Tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get the scoop.  Transcript (PDF)

ICYMI: What's Up With Trader Joe's Mini Tote Bags

Ah, spring. Birds singing, trees blooming, and products arriving, at your neighborhood Trader Joe’s. In this episode of Inside Trader Joe’s, we’re getting up close and personal with some of our favorite new and returning products for spring. Chocolate Donut Holes? OMD yes. Orange Wine? We spend some time with our resident wine expert to talk about wine of many colors. We’ll take a peek at – and a taste of – Piquant Popcorn. Can we talk about the Cinnamon Twist Danish Pastry? Yes we can, and yes we do, with our Bakery Category Manager. There’s always something new, delicious, and exciting at your neighborhood Trader Joe’s – this episode is loaded with all of these. Have a listen, then make your own springtime list and pay a visit to your neighborhood store...  Transcript (PDF)

Episode 72: It's Springtime for Shopping List at Trader Joe's

There are things that tie every Trader Joe’s together – delicious products, terrific everyday prices, and phenomenal Crew Members to name a few. Yet every store is also different. How can they all be different? That’s easy – we’re a neighborhood grocery store, and every store is in a unique neighborhood. The Crew reflects the neighborhood, the layout of the store reflects the neighborhood, and there are often signs and murals that reflect the neighborhood. Our store in Providence, Rhode Island is a great neighborhood store, with lots of only-in-Providence features to celebrate – let’s go, Parcel six! In this episode of Inside Trader Joe’s, we’re going both inside and outside our store in Providence, Rhode Island, to get up close and personal with this quintessential neighborhood store.    If you're in Providence, check out the store and their one-of-a-kind mural in person. And if you're not in Providence, you can check out images of their gorgeous mural in the images below, courtesy of The Avenue Concept. And click here for more information about the mural and its incorporation of Providence's history. Good stuff, indeed!   Transcript (PDF)      

Episode 71: Inside – And Outside – Trader Joe's in Providence, RI

The votes are in, and the time has come to reveal the winners of the 15th Annual Trader Joe’s Customer Choice Awards! (Can we stop for a moment to consider that this is the 15th Annual Customer Choice Awards? Seriously, we never saw this coming…) We’ve changed things up a bit this year, adding a couple of new categories for consideration – and that’s resulted in some new products in the winners’ circle. Excellent! Get ready for a (not-so) surprising upset in the Bath, Body & Home category and a delicious discussion of your favorite Breakfast & Brunch options. We even have some sneak peeks at a few new products, coming soon, that could just find their way on to the Awards stage next year…  Click here for the complete list of winners.  Transcript (PDF)

ICYMI: Why Doesn't Trader Joe's Have a Loyalty Program

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