In this episode, Gary speaks to a group of business owners about the real challenges and opportunities in today’s landscape — from the rapid evolution of AI to the often-overlooked power of consistent social content.

He explains why many businesses aren’t seeing results with digital marketing, how simple strategies like localized video ads can drive actual customer growth, and why understanding AI isn’t just a competitive edge — it’s quickly becoming a necessity.

If you're navigating hiring issues, trying to stand out in a crowded market, or simply unsure where to start with new tools and platforms, this episode offers a clear, practical perspective.

We cover:

• Common mistakes in social media marketing — and how to correct them

• A $50 local ad strategy that’s working right now

• Why AI will impact every industry — not just tech

• How trust and authenticity will separate brands that grow from those that don’t

• Tips for creating content without overthinking it

Whether you're just starting to explore AI or trying to make your content actually move the needle, this conversation will help you rethink where to focus your time and energy in 2025.