The Revenue Formula

If your messaging sucks, listen to this (with Anthony Pierri, co-founder at Fletch)


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How often do you visit a SaaS website and have literally no clue what they do despite multiple attempts? We'll, that's a surefire way to decrease your overall performance.

So we invited Anthony from Fletch to help fix it - we focused on the difficulties especially surrounding being multi-product or segment.

  • (00:00) - Introduction
  • (01:33) - Meet Anthony Pierri
  • (06:31) - Ugh messaging - why even bother?
  • (12:01) - It's not just about outcomes
  • (16:24) - Lead with one thing
  • (20:59) - The channel changer
  • (22:18) - Sell the suite
  • (23:43) - What do you want to be known for?
  • (27:53) - The problem with being visionary
  • (34:42) - How do you get it used?
  • (40:15) - Picking the usecase
  • ...more
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    The Revenue FormulaBy Toni Hohlbein & Mikkel Plaehn

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