The Revenue Formula

If your target is at risk, listen to this


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2/3 sales reps aren't completing quota.
Sales cycles are extending.
Win rates are down.

Yeah it's tough - that's why we cover what you can do to get back on track.

What we covered 👇

  • (00:00) - Introduction
  • (01:35) - The problems in SaaS
  • (05:05) - Only 2 out of 3 reps hit quota
  • (06:44) - We need an impact now
  • (07:28) - First step - do the analysis
  • (09:09) - Time is neglected
  • (12:09) - Where is the volume
  • (13:24) - The limitations of CAC Payback
  • (17:36) - Now what?
  • (20:00) - Help customers overcome indecision
  • (22:01) - An example
  • (25:39) - Another example
  • (28:32) - Find problems

  • Sources mentioned:
    Solving underperformance by Winning by Design
    Demand picking up a smidge by SaaStr
    Decline in win rates by Jacco Van Der Kooij
    ...more
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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan

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