Key Takeaways

1. Don’t lower your rates.

You didn’t lose your experience when you left Big Law. If you billed $1,200/hour before, you can still bill that now. Clients already expect that rate.

2. Your clients want you, not a team of juniors.

They are paying for your direct access, your speed, and your experience, not layers of associates and partners.

3. Use fixed fees as a marketing edge.

Flat or fixed fees help corporate clients plan budgets and make you look predictable, professional, and easy for a CFO to approve.

4. Big Law marketing rules don’t apply.

Skip SEO, Google Ads, and billboards. Your next clients will not find you that way. Focus on relationships, thought leadership, and visibility.

5. Build relationships the right way.

Use the “1-2-3-4 punch”:

• Meet in person (coffee, events, conferences)
• Send newsletters
• Stay active on LinkedIn
• Keep showing up consistently

6. Show thought leadership with real opinions.

Don’t post case summaries. Share what you think about them. Take a stand. Clients trust strong opinions, not robotic summaries.

7. Use your marketing to show confidence, not discount it.

Your message should be: “When you email us, you get us, not a junior.”

8. Video can be simple and effective.

Be direct, speak about real deals or trends, and have an opinion. Use clear brand visuals that fit your niche.

9. Marketing for Big Law attorneys is relationship marketing.

It is not about being everywhere. It is about being seen by the right people enough times to build trust.

10. Stay consistent.

Clients trickle in over months, not overnight. Keep posting, emailing, and meeting. Results come with repetition.

A quick heads-up:

On November 21, we’re taking all past episodes of the Wildly Successful Law Firm Podcast off the public platforms (Apple, Google, etc.).

If you want to keep every episode, re-listen anytime, and have lifetime access to the full archive, you can purchase it here:

👉 Podcast Archive Lifetime Access — $100

https://buy.stripe.com/fZu14n00Z6Tg9NUcGi0oM0X

Once you purchase, you’ll get permanent access to all episodes, including the final one. After Nov 21, they won’t be available for free anywhere.

Thank you so much for being part of this journey and for listening.