I had such a powerful conversation with Brooke Shelton that shifted how I view ads forever. She made it crystal clear that ads aren’t just for experts or people with huge budgets—anyone can start today and actually profit. Brooke shattered the myth that ads are too complicated and broke down why simplicity and patience are your biggest allies. We dove deep into mindset blocks, especially the fear that keeps people from even trying, and she reminded us that what we avoid most is usually what we need to face first. One of my favorite takeaways was her philosophy that your job is to stop micromanaging your ads and let Meta do the heavy lifting. If you’ve been holding back from running ads because it felt overwhelming, this episode will light a fire under you.

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Brooke Shelton Linkedin - https://www.linkedin.com/in/brookeshelton/

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Brie Groves Youtube: @briegroves

KEY MOMENTS

• Permission to Play with Ads (00:03:00 – 00:03:53) Brooke breaks down the myth that ads are only for big brands or seasoned entrepreneurs and gives listeners a major permission slip: anyone can run ads at any stage of their business.

• Fear Is the Bottleneck (00:13:00 – 00:13:38) Brooke challenges listeners to face the thing they’re avoiding most in business, claiming that the thing you fear most is probably your biggest bottleneck.

• Let Meta Do the Work (00:30:31 – 00:31:17) She explains how constantly touching your ads is the most detrimental thing you can do—and why a “set it and forget it” approach actually wins.

• The Learning Phase Trap (00:32:03 – 00:32:15) Brooke breaks down Meta’s “learning phase” and how constantly tweaking your ad sabotages its ability to optimize effectively.

• Your Ads Aren’t Failing—You’re Just Impatient (00:31:17 – 00:32:03) She urges entrepreneurs to let ads run for at least 2–4 weeks before reacting, reinforcing the importance of patience and data.

• Million Dollar Ads on a Budget (00:37:08 – 00:37:50) Brooke introduces her course, Million Dollar Ads, emphasizing a simplified, profitable approach that helps entrepreneurs without burning ad spend.

• Why Everyone Should Be Running Ads (00:42:30 – 00:42:50) She makes a bold claim: if you can post on Instagram, you can post an ad—and it’s built to make you money, not just gain followers.