iGaming Daily

In today's episode of iGaming Daily, iGaming Expert Editor Joe Streeter is joined by Optimove's VP of Product Shai Frank as the duo discuss how AI and Positionless Marketing are transforming player engagement, the challenges marketers face in adapting to rapid technological change, and what the future holds for CRM and personalisation in iGaming.

Tune in to today's episode to find out:

• How Optimove’s Positionless Marketing is reshaping iGaming campaigns and operations.
• The opportunities and pitfalls of generative AI in content creation.
• Why marketers must become “managers of agents” to stay ahead.
• Where AI is driving the most disruption across CRM, personalisation, and gamification.
• Predictions for marketing innovation in 2026 and 2027.

Host: Joe Streeter
Guest: Shai Frank
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Media Director Martyn Elliott and iGaming Expert Editor Joe Streeter as the trio discuss whether current regulation, taxation and industry practices are unintentionally fuelling the growth of the gambling black market, and what needs to change to stop it.

Tune in to today’s episode to find out:

• The key takeaways from the DealMeOut Black Market Prevention Summit 2026
• How serious the black market threat in the UK has become in recent years
• Whether policymakers are underestimating the scale of the issue
• The impact of taxation, affordability checks and regulation on player migration

Host: Fernando Noodt
Guests: Martyn Elliott & Joe Streeter
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

 resources

Deal Me Out Black Market Prevention Summit 2026 - https://example.com/deal-me-out-2026
UKGC (UK Gambling Commission) - https://www.gamblingcommission.gov.uk
GamStop Self-Exclusion Program - https://www.gamstop.co.uk

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by Neal Menashe, CEO of Super Group, as the duo discuss the company’s Africa-first growth strategy, the dominance of casino revenues, and how Super Group is repositioning its global footprint through innovation, market exits and major sponsorship deals.

Tune in to today's episode to find out:

• Why Africa has become the core growth engine for Super Group and how markets like South Africa and Nigeria fit into its strategy
• How brands like Betway and Spin use sports betting as a gateway to drive higher-margin casino engagement
• The reasoning behind exiting the United States market and shifting focus to more profitable global regions
• How the launch of the Zar Supercoin in partnership with Luno is transforming payments and improving margins
• The company’s evolving marketing strategy, including its landmark partnership with Formula 1 and plans around the 2026 FIFA World Cup

Host: Charlie Horner
Guest: Neal Menashe
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Prediction markets are no longer a niche experiment — they are rapidly becoming one of the most debated topics across iGaming, finance and global regulation. 

In this episode of iGaming Daily, Fernando Noodt is joined by Ted Orme-Claye and Martyn Elliott to break down the rise of prediction markets and what they mean for the future of betting.

With platforms like Polymarket and Kalshi expanding globally, governments are taking very different approaches:

•  Argentina has moved to block platforms outright 
•  The US is treating them as financial derivatives 
•  Brazil is emerging as a new, unregulated frontier 

The big question is:

👉 Are prediction markets a new vertical — or a direct competitor to traditional sports betting?

🔎 Topics covered:

•  What prediction markets actually are and how they work 
•  Why they are gaining global attention 
•  Argentina’s ban and Brazil’s regulatory grey area 
•  The US approach and CFTC oversight
• Are prediction markets competing with sportsbooks? 
•  The role of operators like FanDuel and DraftKings 
•  Will regulation fragment the global market? 
•  Could prediction markets become mainstream? 
• As billions of dollars begin flowing through these platforms, regulators, operators and investors are all watching closely.
  Is this the next evolution of betting — or a short-term disruption?

Host: Fernando Noodt
Guests: Ted Orme-Claye & Martyn Elliott
Producer / Editor: Luke Miles

Subscribe for daily analysis and insights from across the global betting and gaming industry.

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

#iGaming #PredictionMarkets #SportsBetting #GamblingIndustry #Betting

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss the latest developments in Tipico’s European Court of Justice case and what a potentially landmark ruling could mean for historical player claims, regulatory frameworks and the wider iGaming industry.

Tune in to today’s episode to find out:

• Why Tipico is facing legal challenges over bets placed between 2013 and 2020
• What the Advocate General’s opinion says and why it could trigger player refund claims
• Whether this opinion is legally binding and what happens next in the ECJ process
• How Tipico has responded and where Malta’s Bill 55 fits into the wider debate
• What the potential consequences could be for operators that previously worked in grey markets

Host: Charlie Horner
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by SBC Editor-at Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss Gibraltar’s imminent approval of its Gambling Bill 2025 and what it means for the territory’s regulatory future, economic stability and relationship with the UK.

Tune in to today’s episode to find out:

• Why the Gambling Bill 2025 represents a turning point for Gibraltar’s entire regulatory framework
• What key changes are being introduced to licensing, oversight and market structure
• How vital the gambling sector is to Gibraltar’s economy and workforce
• What government officials, including Trade Minister Nigel Feetham, have said about the Bill
• How the reforms could reshape Gibraltar’s position in the global gambling landscape and its long-term ties with the UK

Host: Fernando Noodt
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Americas Senior Journalist Tom Nightingale as the duo discuss the collapse of Virginia’s online casino hopes, delays in Massachusetts, and the latest movement across key US gambling markets.

Tune in to today’s episode to find out:

• Why Virginia’s iGaming bill failed despite support from both the House and Senate
• The key disagreements and stakeholders that ultimately derailed the legislation
• What gambling laws did pass in Virginia including updates on DFS and land based casinos
• Why Massachusetts has delayed online casino plans until 2027 and what the ongoing study involves
• The latest developments in Kentucky and Wyoming as momentum builds around new gambling bills

Host: Charlie Horner
Guest: Tom Nightingale
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media, Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC Noticias Editor Lucia Gando as the trio discuss the latest developments in gambling taxation, including the proposed EU levy and Colombia's new player deposit tax, and what these changes could mean for operators and regulated markets worldwide.

Tune in to today's episode to find out:

• What the proposed EU gambling levy is trying to achieve and how significant a 1 percent levy could be for operators when combined with national taxes
• How seriously executives should take the European Commission’s feasibility assessment at this stage
• Whether the EU could expand its involvement in gambling policy beyond taxation
• How Colombia’s new deposit tax might affect player behaviour and operational requirements for operators
• Whether increased taxation in both regions risks harming regulated markets rather than supporting them

Host: Fernando Noodt
Guests: Lucia Gando & Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss Flutter Entertainment’s dramatic share price decline, the reshaping of its investor base, and whether shifting market sentiment could signal a deeper strategic turning point for the global gambling giant.

Tune in to today’s episode to find out:

• What recent changes in Flutter’s investor portfolio reveal following its 2025 results
• The key factors behind Flutter’s 50% share price drop over the past 12 months
• How market sentiment is shaping short term and long term expectations for the company
• Whether new investors are seizing a discounted opportunity or anticipating bigger changes ahead
• If activist involvement and leadership pressure could influence Flutter’s future direction

Host: Charlie Horner
Guests: Ted Orme-Claye & Ted Menmuir
Producer: Luke Miles
Editor: Luke Miles

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Editor Joe Streeter as the trio discuss the Dutch regulator’s record fine against Novatech, the growing crackdown on offshore operators and influencers, and what the KSA’s tougher enforcement agenda could mean for the future of the regulated market.

Tune in to today's episode to find out:

• Why the Dutch regulator issued a record fine to Novatech and what the case tells us about offshore enforcement
• Whether regulators can realistically collect penalties from operators based outside their jurisdiction
• Why influencers promoting illegal operators are increasingly becoming a regulatory target
• How stricter compliance and enforcement could affect affiliates, marketing partners and licensed operators
• Why black market enforcement is becoming a top priority ahead of the 2026 World Cup

Host: Fernando Noodt
Guests: Ted Orme-Claye & Joe Streeter
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.