iGaming Daily

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Editor Joe Streeter as the trio discuss why major operators are still making bold acquisitions despite global economic uncertainty, the growing role of AI in sportsbook trading ahead of the World Cup, and what Betsson’s latest move in Canada signals for the future of the North American market.

Tune in to today’s episode to find out:

• Why Kaizen Gaming has acquired AI trading modelling firm GameplAI and what it means for sportsbook operations.
• How operators are preparing their trading models and platforms ahead of the 2026 World Cup.
• Whether the increasing use of AI in trading could impact pricing and value for players.
• The key insights from SBC’s recent World Cup Digital Day sessions.
• Why Betsson has acquired Rhino Entertainment’s Canadian B2C operations and what it means for the expanding Canadian market.

 Host: Charlie Horner
 Guests: Joe Streeter & Ted Orme-Claye
 Producer: Anaya McDonald
 Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Americas Senior Journalist Tom Nightingale as the duo discuss the latest US gambling legislation, an MLS betting scandal that has seen two players banned for life, the latest developments in prediction markets, and Kalshi’s ambitions to expand globally despite ongoing regulatory battles.

Tune in to today's episode to find out:

• Why two MLS players have reportedly been handed lifetime bans for gambling violations and what it means for sports integrity in the US
• How another attempt to legalise sports betting in Georgia collapsed during the 2026 legislative session
• Why Massachusetts lawmakers are proposing an even tougher tax regime for sports betting operators
• What Kalshi’s expansion into Brazil signals for the future of prediction markets globally
• What recent court rulings in Ohio and Michigan mean for Kalshi and Polymarket’s sports-related ambitions in the US

Host: Charlie Horner
Guest: Tom Nightingale
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SEO Expert Ivana Flynn is joined by Conrad Bugeja, Marketing Director specialising in SEO, ASO strategy and broader marketing for LiveScore.com, VirginBet.com and LiveScoreBet.com, as the duo explore how AI-powered search tools and overviews are transforming the SEO landscape and what brands must do to remain visible as user behaviour shifts away from traditional search clicks.

Tune in to today’s episode to find out:

• How AI overviews and tools like ChatGPT are changing the way users interact with search results
• What “positionless marketing” means and why traditional ranking metrics are becoming less relevant
• Why zero-click searches are increasing and what that means for organic traffic
• How brands can stay visible by focusing on authority, citations and brand mentions across the web
• Practical tips for optimising content and websites so they can be discovered and cited by AI models

Host: Ivana Flynn
Guests: Conrad Bugeja
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC Researcher Ana Maria Menezes as the trio discuss whether President Lula’s recent criticism of online casino games signals a genuine shift in Brazil’s gambling policy or simply political positioning ahead of the country’s 2026 presidential election.

Tune in to today's episode to find out:

• Whether Lula’s targeting of the “tigrinho” slot game reflects a real regulatory threat or a symbolic move aimed at shaping public opinion.
• How Brazil’s rapidly growing regulated market, with 83 authorised operators and around R$37bn in GGR in 2025, could make a crackdown politically and economically difficult.
• What Lula’s rhetoric means for international operators that have already paid licence fees and invested heavily in the market.
• Whether banning online casino games while keeping sports betting legal would even be workable from a regulatory standpoint.
• If Brazil’s political risk is beginning to outweigh its status as one of the world’s most attractive growth markets for online gambling.

Host: Fernando Noodt
Guests: Ted Menmuir & Ana Maria Menezes
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Media Director Martyn Elliott and special guest Leo Judkins, Founder of iGaming Leader Mastermind, as the trio discuss the hidden pressures of leadership in the iGaming industry and why even the most senior executives need support networks.

Tune in to today's episode to find out:

• Why leadership in iGaming can become increasingly isolating as you move up the ranks
• The unique pressure of balancing commercial targets with strict regulatory compliance
• How burnout, stress and imposter syndrome impact decision-making at the top
• Why peer-led mastermind groups can help leaders find reassurance and clarity
• Why embracing mistakes and vulnerability is essential for long-term growth and high performance

Host: Charlie Horner
Guests: Martyn Elliott & Leo Judkins
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Noticias Editor Lucia Gando and SBC Researcher Ana Maria Menezes live from SBC Summit Rio as the trio discuss the growing tension between public perception and economic reality in Latin America’s gambling industry, and how rising taxation and political scrutiny could reshape the future of Brazil’s regulated market.

Tune in to today’s episode to find out:

• Why perception is overtaking facts in the public debate around gambling, and how betting volume headlines misrepresent actual operator profits.
• How increasing taxation across Latin America, including Brazil, Colombia and Peru, is putting pressure on licensed operators.
• Why excessive fiscal policies risk fuelling the illegal betting market, where player protections and tax contributions are absent.
• The biggest compliance challenges facing operators, including costly tech and regulatory fees that threaten smaller local brands.
• What the industry must do to improve its public image, from stronger CSR initiatives to better education of lawmakers ahead of key elections in 2026 and 2027.

Host: Fernando Noodt
Guests: Ana Maria Menezes & Ana Maria Menezes
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Researcher Ana Maria Menezes and SBC Notícias Brasil Editor Leonardo Biazzi live from the show floor at the SBC Summit Rio in Rio de Janeiro. Making his debut on the show, Leonardo dives straight into Brazil’s rapidly shifting regulatory landscape as the team unpack the political drama surrounding the proposed 15% tax on player deposits, the growing influence of the “BBB” campaign, and what it all means for operators navigating one of the world’s most talked-about betting markets.

Tune in to today’s episode to find out:

• Why Brazil’s Chamber of Deputies blocked the proposed 15% player deposit tax and what that decision signals about political fragmentation in Brasília.
• How the “BBB” campaign targeting Bets, Banks and Billionaires is shaping regulatory rhetoric ahead of elections and why President Luiz Inácio Lula da Silva is leaning into anti-betting messaging.
• The real risk of aggressive taxation and how it could further strengthen Brazil’s already massive illegal betting market.
• Why this tax defeat may only be temporary, with strong lobbying pressure and future legislative attempts likely on the horizon.
• Whether Brazil remains a strategic growth market for global operators despite regulatory volatility and political uncertainty.

Host: Fernando Noodt
Guests: Ana Maria Menezes & Leonardo Biazzi
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Tom Nightingale, Senior Business Journalist of SBC Americas, and International Masters of Gaming Law President Marc Dunbar as the trio discuss the explosive rise of prediction markets, the regulatory turmoil unfolding in the United States, and whether the battle over federal versus state rights will ultimately reshape the future of the regulated gambling industry.

Tune in to today’s episode to find out:

• How prediction markets are disrupting the existing regulated gambling ecosystem and challenging state-licensed operators.
• Why the Commodity Futures Trading Commission has dramatically shifted its stance and what that means for the industry.
• The growing constitutional clash between federal oversight and individual state authority over gambling laws.
• Why the ultimate decision on prediction markets will likely rest with the Supreme Court of the United States and what that timeline could look like.
• The potential dangers of a deregulated nationwide betting marketplace and what it could mean for consumer protections.

Host: Charlie Horner
Guest: Tom Nightingale & Marc Dunbar
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss whether Flutter Entertainment’s underwhelming 2025 results are simply a temporary setback, or a warning sign that the world’s most valuable iGaming operator is entering a more challenging era.

Tune in to today's episode to find out:

• A full breakdown of Flutter’s 2025 headline figures and what the numbers really reveal about profitability pressures.
• How the India RMG ban and mounting structural costs impacted operating profit and investor confidence.
• The market’s reaction to missed targets and why Flutter’s share price has come under sustained pressure.
• How FanDuel performed in the US, how it compares to DraftKings, and what leadership expects from FanDuel Predicts.
• Whether prediction markets are a genuine long-term threat and what Flutter must prioritise in 2026 to restore growth momentum.

Host: Charlie Horner
Guest: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and iGaming Expert Business Journalist Christian Lee as the trio discuss the Betting & Gaming Council’s AGM and why the fight against the black market has become the defining regulatory battle for UK gambling heading into 2026.

Tune in to today’s episode to find out:

• Why dismantling black market operators is now being framed as a “generational challenge” for the UK industry
• What signals are coming from the Department for Digital, Culture, Media & Sport and the UK Gambling Commission ahead of the 2026 implementation phase
• The key takeaways from the AGM at 11 Cavendish Square and whether the sector is genuinely unified after last year’s tax tensions
• How Baroness-led enforcement plans and a proposed taskforce could operate in practice
• Whether political goodwill and industry cohesion will be enough to combat black market growth long term

Host: Charlie Horner
Guest: Ted Menmuir & Christian Lee
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.