iGaming Daily

In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by Motti Colman, VP of Revenue at Optimove, to unpack the key lessons from 2025 and explore how data-driven, positionless marketing is shaping the future of iGaming ahead of a pivotal year for the industry.

Tune in to today’s episode to find out:

• Optimove’s key highlights from 2025 and how the year shaped its growth and strategy
• What Optimove will showcase at ICE Barcelona 2026 and why major industry events remain critical
• The biggest marketing and technology trends set to dominate iGaming conversations in 2026
• How positionless marketing helps operators drive impact in highly regulated environments
• How betting brands can maximise major sporting events like the World Cup to convert short-term players into long-term value customers

Host: Fernando Noodt
Guest: Motti Colman
Producer: Anaya McDonald
Editor: Anaya McDonald

iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. 

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC’s Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss the growing threat of black market gambling, declining channelisation rates across Europe, and how the regulated industry must respond as it heads towards 2026.

Tune in to today’s episode to find out:

• Why black market gambling has become one of the defining narratives of 2025
• What recent research reveals about who the black market really serves and how large it may be
• How regulatory pressure, taxation, and compliance costs are impacting channelisation rates
• Whether the industry can truly measure the size of the black market with existing data
• What operators and regulators must prioritise in 2026 to protect the regulated ecosystem

Host: Charlie Horner
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. 

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Managing Editor Jessica Welman as the duo delve into Underdog’s decision to exit sports betting and pivot entirely toward prediction markets.

Tune in to today's episode to find out:
• How Underdog’s brief sportsbook history unfolded and which states it operated in
• The key factors that drove the company to abandon sports betting
• What Underdog hopes to accomplish within the emerging prediction markets space
• Whether the company’s rapid pivots signal a deeper identity issue
• How this shift fits into broader industry turbulence and regulatory uncertainty across the United States

Host: Charlie Horner
Guest: Jessica Welman
Producer: Anaya McDonald
Editor: Anaya McDonald

iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. 

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by iGaming Expert Editor Joe Streeter and Business Journalist Conor Porter as the trio discuss Evoke’s surprise strategic review and what it could mean for the future of William Hill, 888, and the wider gambling industry.

Tune in to today's episode to find out:

• What we know so far about Evoke’s newly announced strategic review.
• Why Evoke is exploring a potential sale and the core factors driving the decision.
• How recent tax rises and the UK budget have impacted the group’s financial outlook.
• How the markets reacted to both the tax changes and evoke’s announcement.
• What this could signal for future industry consolidation and who the potential buyers might be.

Host: Charlie Horner
Guests: Joe Streeter & Conor Porter
Producer: Anaya McDonald
Editor: Anaya McDonald

iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. 

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC’s Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio delve into Estonia’s controversial decision to cut gambling licence taxes and what it means for the country’s ambitions to become Europe’s next major iGaming hub.

Tune in to today’s episode to find out:

• Why Estonia’s Liberal coalition has pushed for a reduction of gambling licence taxes from 6% to 4%
• The key political and industry stakeholders behind the policy shift
• How the tax cut has created internal splits and opposition within the coalition
• Whether Estonia can realistically rival Malta as a strategic destination for iGaming
• What this move signals for the future of EU gambling hubs heading toward 2026

Host: Charlie Horner
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. 

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss why English football’s relationship with betting has returned to the spotlight following alleged scrutiny of Tony Bloom and the Starlizard syndicate.

Tune in to today's episode to find out:

• Why the Guardian investigation into the allegations around Tony Bloom has gained so much attention in the wake of the recent tax judgement
• What a betting syndicate actually is in the UK and the rules that govern their operation
• When placing bets on behalf of others becomes a licensing issue under the Gambling Act
• Whether The FA’s 2014 rules for club owners with betting interests remain fit for purpose
• How political sensitivity, public perception and questions of legitimacy shape the debate around football club ownership and betting activity

Host: Charlie Horner
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonald

iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. 

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Sue Schneider, SBC Media Consultant and Co-founder of Defy the Odds, and Marc Ellinger, founding partner of Ellinger Bell law firm and a member of IMGL, as the trio discuss the long-awaited launch of legal sports betting in Missouri and the key questions shaping this brand new market.

Tune in to today's episode to find out:

• How Missouri finally crossed the finish line to become the 40th state with legal sports betting
• The rules, regulations and regulatory bodies governing the new market
• Which operators went live on day one and how untethered licences were awarded
• Why some operators, such as Underdog, pulled out before launch
• How prediction markets could affect operator licences and the future of sports betting in the state

Host: Charlie Horner
Guests: Sue Schneider & Marc Ellinger
Producer: Anaya McDonald
Editor: Anaya McDonald

iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. 

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC’s Managing Editor Jessica Welman as the duo delve into Fanatics’ rapid and unexpected leap into prediction markets, exploring what its 10-state launch of Fanatics Markets means for the future of US sports wagering and the wider industry.

Tune in to today’s episode to find out:

• Where Fanatics Markets is live today and why these 10 states matter
• Whether this rollout is a precursor to a nationwide push
• How Fanatics moved faster than rivals despite entering the Crypto.com deal late
• If states like Delaware, along with a couple of others under close regulatory scrutiny, could serve as a litmus test for Fanatics Markets’ future
• What this fast-moving development signals for AGA membership, major competitors, and whether we’re witnessing the start of a new era in sports "gambling

Host: Charlie Horner
Guest: Jessica Welman
Producer: Anaya McDonald
Editor: Anaya McDonald

iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. 

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by Tomás García Botta, Attorney and partner at MF Estudio Abogados and member of IMGL as the duo discuss the realities, challenges, and evolving regulatory landscape of Argentina’s fast-moving iGaming market.

Tune in to today’s episode to find out:

• How Argentina’s fragmented but dynamic iGaming market performed through 2025
• Why collaboration between regulators, operators, and industry bodies like ALEA is shaping a healthier ecosystem
• Whether current regulations provide enough tools to ensure effective responsible gambling
• How public perception, illegal operators, and a proposed advertising ban are influencing the national debate
• What key issues are expected to dominate Argentina’s gaming agenda heading into 2026
• Tune in to today's episode to find out:

Host: Fernando Noodt
Guest: Tomás García Botta
Producer: Anaya McDonald
Editor: Anaya McDonald

iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. 

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Noticias Brasil Business Journalist Ana Maria Menezes and special guest Kamilla Michiko Yazawa, Chief Compliance and Legal Officer at Vanguard Entretenimento Brasil, as the trio discuss how Brazil’s proposed tax increases could reshape the country’s newly regulated betting landscape, and what this means for operators, consumers, and the industry’s long-term sustainability.

Tune in to today’s episode to find out:

• A clear summary of the latest developments around Brazil’s potential tax rise and how the local media is responding
• How the phased tax increases could affect long-term investment strategies for licensed operators
• Whether higher taxation may influence RTP levels or the consumer experience in Brazil
• The risks that early tax pressure could pose to channelisation and the viability of smaller local operators
• What operators, affiliates, payment providers and suppliers should prioritise in 2025–2026 to remain competitive in a more expensive regulatory environment

Host: Fernando Noodt
Guests: Ana Maria Menezes & Kamilla Michiko Yazawa
Intro: Elisa Marcante
Producer: Anaya McDonald
Editor: Anaya McDonald
Intro Sources:  https://www.youtube.com/watch?v=PCT8NcfSQws, https://g1.globo.com/politica/noticia/2025/12/02/comissao-do-senado-aprova-aumento-tributacao-de-bets.ghtml

iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. 

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.