iGaming Daily

Earlier this year, Flamengo revealed its plans to launch Flabet in partnership with Pixbet, a licensed operator. Instead of just being another sponsorship deal, Flamengo is now becoming an active player in the Brazilian sports betting market operating under a brand licensing model.

And today's episode of iGaming Daily, supported by Optimove, will be exploreing this partnership between one of Brazil's most iconic football clubs and its new sportsbook, as James Ross is joined by Isadora Marcante and Fernando Noodt, to look into the broader implications, legal and regulatory challenges and future prospects and expansion.

To find out more about the topic discussed in today's podcast, click on the following link:

- https://sbcnoticias.com/br/flamengo-flabet-nova-casa-de-apostas-pixbet/

Host: James Ross
Guests: Isadora Marcante & Fernando Noodt
Producer: Anaya McDonald
Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

As SBC Summit Lisbon draws even closer, attention now turns to the greatest show in gaming.

On the latest episode of the iGaming Daily’s limited series Path to Lisbon, we will be looking back at a keynote speech from the former NFL quarterback Dan Marino at June’s SBC Summit North America in New Jersey.

During the session, the Miami Dolphins superstar talked with Dylan Slaney, the CEO of Light & Wonder about his charitable foundation, work with the NFL, and partnership with Pixiu Gaming.

Marino is just a taster for some of the exciting keynote speakers lined up for SBC Summit Lisbon. 

Headlining the Super Stage on day one of the conference will be Sir Tim Berners Lee, the inventor of the World Wide Web. In the fireside discussion, Sir Tim will focus on how his vision of a globally connected network of computers has revolutionised the way we share information.

Also slated to speak is the skateboarding pioneer Tony Hawk who will be looking back on his career as well as providing insights into his approach to sustaining success and innovation over the years.

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

The recent Dutch Formula 1 Grand Prix has highlighted the regulatory sensitivities of gambling sponsorship displayed in sports. 

In the week before the Grand Prix, the Netherlands gambling authority De Kansspelautoriteit (KSA) demanded that Stake.com be removed from the team it sponsors or risk participation.  

On today’s episode of iGaming Daily, supported by Optimove, Ted Menmuir, SBC’s Content Director was joined by Ted Orme-Claye and Callum Williams from the Insider Sport team to take a look at the reasons behind this development.

The trio also consider what consequences this could have for gambling operators seeking multi-country sponsorship opportunities, what factors operators need to be aware of when crafting global marketing strategies and if this decision is indicative of the increasing pressure betting companies are facing when it comes to marketing and advertising.

To read more about the topic, click on the following links:

- Formula One ordered to remove any Stake branding of F1 Team (insidersport.com)

Host: Ted Menmuir
Guests: Ted Orme-Claye and Callum Williams
Producer: Anaya McDonald
Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

For today's episode of iGaming Daily, supported by Optimove, we will be looking back at a scaled-down version of a panel from this year’s CasinoBeats Summit, titled ‘Is tech changing the way affiliates work?

Moderated by SBC’s Affiliate Relationship manager, Brandon Spiteri, executives from White Label, MediaTroopers and  StatsDrone explored how innovations are satisfying the changing appetites of audiences and players alike, as well as how these changes in player behaviour and preferences are shaping the adoption of new technology in the casino affiliate industry.

This panel is just a taster of what SBC has to offer in the affiliate industry. 

Tomorrow, September 4, SBC is hosting its Affiliate Marketing Digital Day. Speakers from across the industry will be offering their insights on topics such as influencer marketing, SEO, data, AI and much more.

If that’s not enough, SBC Summit Lisbon is just weeks away and it will play host to a two-day Affiliate Leaders Summit on September 25 and 26.

To find out more about the Affiliate Marketing Digital Day and SBC Summit Lisbon, click on the links below:

- SBC Digital - Affiliate Marketing (sbcnews.co.uk)
- SBC Summit 2024 - Agenda - SBC Events

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

As scheduled, on Friday 30 August the UK Gambling Commission launched its pilot programme on affordability checks. The programme will test the viability of unintrusive checks on customer deposits, beginning at a £500 net loss threshold and moving onto £150 net loss by February 2025.

SBC’s Multimedia Editor, James Ross, was joined by SBC’s Content Director, Ted Menmuir, on the latest episode of iGaming Daily, supported by Optimove to delve deeper into the methods and objectives of the pilot programme.

The duo also discuss the outcome of the NatCen report into the UK’s ban on credit card deposits, which found that the policy had no impact on high-risk gamblers.

To read more about the topic, click on the following links:

- UKGC: Pilot on affordability checks prioritises identifying high-risk accounts (sbcnews.co.uk)
- NatCen: Credit Card ban had no impact on high-risk gamblers (sbcnews.co.uk)

Host: James Ross
Guests: Ted Menmuir
Producer: Anaya McDonald
Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

The latest episode of our Path to Lisbon series takes us across the pond to our recent SBC Summit North America event held earlier this year, with a focus on the Player Protection Symposium. 

This episode will see us revisit a scaled-down version of the panel session “Does responsible gambling truly create both sustainability and long-term growth for operators?” Featuring voices from BetMGM, DraftKings, FanDuel and EPIC Global Solutions, the conversation focused on the expanding North American market and deliberated on the method and reasons behind actively involving key commercial stakeholders in promoting a successful responsible gambling strategy. 

Player Protection will also be a key focal point at this year’s SBC Summit Lisbon as there will be a Player Protection Symposium track across the whole three days of the conference, focusing on key topics such as identification technology, real-life insights, the UK White Paper, social media and much more. 

To find out more about SBC Summit Lisbon, click on the link below:

- SBC Summit 2024 - Agenda - SBC Events

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Gambling's interim results have highlighted the woes of igaming's affiliate media companies. Across the board, the results of affiliates have been lacklustre, witnessing a slowdown in growth across key markets and declines in the performance of media assets.

James Ross, SBC's Multimedia Editor, was joined by Ted Menmuir, SBC's Content Director, and Martyn Elliott, SBC's Project Director, on the latest episode of iGaming Daily, supported by Optimove, to dig deeper into the causes of the downturn.

Better Collective, Catena Media, Gambling.com and Raketech all come under the microscope as the trio discuss how affiliates are refining their operational strategies in response to the decline and adapting to the challenges posed by changing search engine algorithms.

Host: James Ross
Guests: Ted Menmuir & Martyn Elliott
Producer: Anaya McDonald
Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

The latest SBC digital day is fast approaching and this time it is all about digital affiliates. On September 4, experts from across the industry will be offering their insights on a range of key topics and the latest news in the SEO landscape.

And this will be the topic of today’s episode of iGaming Daily, supported by Optimove. Host James Ross is joined by Martyn Elliott, SBC’s Media Project Director, and Jack Howe, SBC’s Digital Event Producer, to look ahead to the digital day.

The trio discuss what’s on the agenda across the event, who will be speaking, the importance of affiliates in the sector and also what it takes behind the scenes to organise such an event.

To read more about the Affiliate Leaders Digital Day, click on the following link:

- https://sbcnews.co.uk/sbc-digital-affiliate-marketing/

Host: James Ross
Guests: Martyn Elliott and Jack Howe
Producer: Anaya McDonald
Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

SBC’s Multimedia Editor James Ross is flying solo for a special bonus episode of iGaming Daily, supported by Optimove.

On the agenda for James, a self-proclaimed man who likes to rant, is the rise of fan-led football channels. 

Channels like Arsenal Fan TV and The United Stand rack up millions of views every month and inevitably this has caught the attention of sports betting operators, who now sponsor a number of the channels. The newest addition to the genre is the Adopted Geordies podcast which is sponsored by BetMGM.

James questions the impact of the channels on football fans given that the majority are run by people without journalism training and also the responsible gambling implications of channel sponsorship by sports betting operators.

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

iGaming Daily’s SEO expert Ivana Flynn is back and this time she is joined by the CMO and Co-founder of ParasiteSEO.com, Charles Floate, to delve deeper into the world of Parasite SEO.

The duo discuss why Google is persisting with manual penalties, how to integrate Reddit into your SEO strategy and how parasite SEO can be used to overcome the challenge posed to the SEO industry by Google’s AI overview.

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.