iGaming Daily

iGaming Daily’s SEO expert Ivana Flynn is back and this time she is joined by the CMO and Co-founder of ParasiteSEO.com, Charles Floate, to delve deeper into the world of Parasite SEO.

The duo discuss why Google is persisting with manual penalties, how to integrate Reddit into your SEO strategy and how parasite SEO can be used to overcome the challenge posed to the SEO industry by Google’s AI overview.

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

As the curtain closes on a summer of sports, with the European Championships having taken place in Germany and Olympics in Paris, iGaming Daily will be looking at some of the trends we’ve witnessed this past summer, in the latest episode of our CRM-focused series.

And joining the host James Ross, to discuss all this is Jonathan Collins, Strategic Services Team Leader at Optimove.

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In the latest episode of iGaming Daily’s Path to Lisbon limited series, we’ll be looking back at the Affiliate Leaders panel held earlier this year at SBC Summit Rio.

Moderator Gilda Caldas, Afiliapub’s Marketing Manager for Brazil, was joined by executives from Better Collective, Clever Advertising, GR8 Tech and Traffic Balance to discuss how affiliate marketers can find success in the Brazilian market.

Culturally in Brazil, customer acquisition is driven by influencers, streamers and alternative channels and the industry experts offer their insights into how affiliates can educate the local market and partner with operators, media and other stakeholders.

This session is just a taster of what is to come at SBC Summit Lisbon, which will be hosting a two-day Affiliate Leaders Summit. Can’t wait until then? You can check out the new SBC Affiliate Leaders magazine which will be released on September 4th and sign up for the Affiliate Leaders newsletter. 

But for now, sit back and enjoy this discussion on how to gain success in the Brazilian market.

To find out more about SBC Summit Lisbon, click on the link below:

- SBC Summit 2024 - Agenda - SBC Events

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Today’s episode of iGaming Daily, supported by Optimove, heads to Brazil to examine the latest developments ahead of the imminent launch of its nationwide regulated market.

Just months ago, Brazil’s government, led by President Lula, took a historic step by signing into law the regulations that will soon govern sports betting and online gaming across the country. 

As a result, we’ve seen an influx of gambling licence applications, with over 113 companies racing to secure their place in what is poised to become one of the largest gambling markets in the world.

SBC’s Multimedia Editor, James Ross, is joined by Isadora Marcante, Senior Journalist at SBC Noticias Brasil, to explore why so many companies are eager to stake their claim in Brazil, what challenges lie ahead for regulators and operators, and what the future might hold for this rapidly evolving market.

To read more about the topic, click on the following links:

- https://sbcnews.co.uk/southamerica/2024/08/22/brazil-licence-applications/

Host: James Ross
Guests: Isadora Marcante
Producer: Anaya McDonald
Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

On today's episode of iGaming Daily, supported by Optimove, we will be immersing ourselves in the complex and fascinating ongoing legal story involving Resorts World Las Vegas.

The Nevada Gaming Control Board has filed a disciplinary complaint against the casino and its parent and affiliated companies, as well as individuals working at the property. The probe focuses on the conduct of Matthew Bowyer, the bookie caught up in the Shohei Ohtani scandal, who was allegedly able to lose over $1.2m at the casino without verifying the source of his funds.

Joe Streeter, Editor of CasinoBeats, is joined by Jessica Welman, Editor of SBC Americas to dive deeper into the story and pick their way through the numerous legal and regulatory cases involving individuals associated with Resorts World.

The duo also discuss what potential punishment the operator could face, whether there is a more widespread problem with casinos issuing credit to high rollers and Joe finds out what a ‘Bravo head’ is.

To read more about the topic, click on the following links:

- AML accusations against Resorts World intensify  - CasinoBeats
- Resorts World CEO Departs After Violating Company Policy (sbcamericas.com)

Host: Joe Streeter
Guests: Jessica Welman
Producer: Anaya McDonald
Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

UK-based gambling company, bet365, has just become the first ever sports betting brand to sponsor the UEFA Champions League tournament.

From the details known so far, the three-year deal covers the men’s competition and is well-positioned to bring net commercial positives for the biggest European football event on the calendar, and to a wider extent football in general. 

On today’s episode of iGaming Daily, supported by Optimove, SBC News’ Senior Journalist, Viktor Kayed, is joined by his fellow Senior Journalist, Kieran O’Connor, and SBC’s Project Director, Martyn Elliott, to discuss the announcement and what this means for bet365 and UEFA.

The trio discuss the importance of the move for European football, how the sponsorship fits into a wider crackdown on sports betting advertisements across the continent and whether UEFA should do more to promote gambling harm prevention in the wake of the deal.

They also look back on Betano’s sponsorship of this summer's recently concluded European Championships and the criticism that UEFA faced from several NGOs over its failure to “address the issue of problem gambling”.

To read more about the topic, click on the following links:

- https://sbcnews.co.uk/sportsbook/2024/08/20/bet365-uefachampionsleague/
- https://insidersport.com/2023/11/30/betano-betting-partner-uefa/

Host: Viktor Kayed
Guests: Kieran O'Connor & Martyn Elliott
Producer: Anaya McDonald
Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

After a busy summer of sports with the European Championships, Copa America and Paris Olympics, normality resumed over the weekend with the return of the Premier League season.

And with that, the Fantasy Football season also got underway after a month of everyone switching and changing their teams ahead of the Manchester United vs Fulham kick-off on Friday evening.

And Fantasy Football will be the topic of conversation today as I’m joined by Insider Sport’s Editor, Ted Orme-Claye and CasinoBeats Senior Journalist, and last year’s SBC Fantasy League winner, Danny Lee, to discuss what operators are doing to target Fantasy Football.

Host: James Ross
Guests: Ted Orme-Claye & Danny Lee
Producer: Anaya McDonald
Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In the latest episode of iGaming Daily’s Path to Lisbon limited series, we’ll be looking back at a panel session titled, which took place at SBC Summit Barcelona last year, talkSPORT Bet: Leveraging brand and media. 

SBC’s Managing Director, Andrew McCarron, was joined by BV-Group’s Chief Commercial Officer, Brent Almeida and the two discussed how TalkSPORT & BetVictor can leverage each other as a huge media presence and trusted betting operators to create a new betting brand and gain a competitive advantage in the market. 

This discussion will be approached again, but from a more concerning angle, as LiveScore’s CEO, Sam Sadi, will be speaking on a panel titled, Has Convergence of Sports Media and Betting Failed. 

Sadi will be explaining how he believes convergence has been attempted so far, whether it’s already dead, and if there has been any real success around the strategy. 

For more information on SBC Summit Lisbon, links will be left in the description below. 

• https://sbcevents.com/sbc-summit/agenda/?selectedSession=4fgj1fs1r8p224gpje5cm89653
• https://sbcevents.com/sbc-summit-barcelona/agenda/?selectedSession=4m0mkshfwennvr4jn6bg2ws0w9

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

This morning Evoke Plc, the rebranded business of 888 Holdings, announced interim trading losses of £146m. The figure represents a 300% increase in H1 losses and reflects the myriad of challenges faced by the firm’s new leadership team.

Moving into the second half of the year, all eyes are on Evoke's ability to execute its short-term actions value creation plan which aims to improve the earnings efficiencies of the business 

Joe Streeter, Editor of CasinoBeats, is joined by SBC’s Content Director, Ted Menmuir, on today’s episode of iGaming Daily, supported by Optimove, to delve deeper into the results and what’s next for Evoke.

The duo discuss the cause of the negative results, the recovery strategy for its “sluggish” William Hill brand, the return on investment of Evoke’s significant marketing spend in H1 and Ted rounds up a busy interim trading period for the industry.

To read more about the topic, click on the following links:
- https://sbcnews.co.uk/sportsbook/2024/08/15/evoke-posts-h1-losses/

Host: Joe Streeter
Guests: Ted Menmuir
Producer: Anaya McDonald
Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Just as quickly as DraftKings announced a surcharge on winning bets in high-tax states, the operator rowed back on the policy following an outcry on social media and a series of earnings calls from competitors who spoke out against the charge.

On today’s episode of iGaming Daily, supported by Optimove, Jessica Welman, Editor of SBC Americas, is joined by SBC’s Media manager, Charlie Horner, to discuss the change of heart by DraftKings and how operators in general handle high tax markets. 

In the second half of the show, the duo turn their attention to the recent comments made by Flutter’s CEO Peter Jackson during the operator's second-quarter earnings call. Jackson hit out at the recent tax hike in Illinois, describing the move as driving customers to offshore and unregulated operators. 

The duo question the effectiveness of the move, delve deeper into the meaning of his comments and also discuss how the tiered tax rate in Illinois will impact operators of all sizes in the state.

To read more about the topic, click on the following links:

- https://sbcamericas.com/2024/08/14/draftkings-axes-betting-surcharge/
- https://sbcamericas.com/2024/08/13/flutter-jackson-illinois-betting-tax/

Host: Jessica Welman
Guests: Charlie Horner
Producer: Anaya McDonald
Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.