Imagine you are on one of your jobsites and have an ideal prospect standing next to you. What are the little things on the jobsite that you would want to tell that prospect about? (Think creative design, what’s behind the drywall, process, products, jobsite cleanliness, attention to detail, etc.)

Now pull out your iPhone and record a quick 45-second video explaining one of these things on the jobsite. Upload that to your website, use it in your follow-up emails to a prospect, and post it on social media.

Listen to this podcast and imagine creating these for your remodeling business...