Advice is everywhere. You're probably flooded with it. Content - blogs, videos, podcasts, books, courses, programs, the lot.

Understanding how to digest this advice, filter through the bullshit and figure out what is actually going to get you to 'X $$ GOAL' is now a more important skill than ever, and it's one you can develop in the next 15 minutes.

The truth is that the actions that get you to $10k/mo are NOT the actions that will get you to $100k/mo. Chances are you are taking $100k/mo actions right now (e.g. hiring a team), but you haven't given your business the contextual foundation it needs for these actions to actually create the initial effect you need to hit (e.g. $10k/mo first), and hence you're stuck. 

Understand that goals stack and to hit higher goals you must build a 'ladder of context'. If you want to get to $100k/mo, first focus on trying to get to $50k/mo. If you haven't got to $50k, focus on $25k. If you haven't got $25k, focus on $10k. If you haven't got $10k, focus on $5k. If you haven't got $5k/mo, focus on getting $1k. If you're trying to get to $100k a month before you've even made $10k/mo, you're really going to screw things up for yourself, and end up with nothing.

Starting and growing an agency is like driving a car at night. You have to focus on what's 2M in front of you with your headlamps on. If you try looking 3 miles down the road you're going to wrap your car around a tree and end up in serious trouble. Program your 'sat nav' (your subconscious) to the end goal, then put relentless focus on the next few meters.

To explain how this works in more detail (and save you a lot of time and make a lot of money), I recorded a quick 15 minute video. I wish I had this knowledge when I was starting out, so I hope it helps you.

This is a video uploaded from a new module on cold calling in our Appointment Setting Training Program, The Imperium Agency Incubator™.

Using these strategies, I've signed 460 high-ticket agency & consulting clients in the last 5 years, across my two businesses. If I didn't know what I teach in this video, none of that would've been possible.

If your day revolves around sales calls, cold outreach or cold calls, chances are you have some level of fear when it comes to rejection.

It's a natural fear, but it's probably holding you back and hindering your results and agencys' growth without you even realising it.

Overcoming this fear is not easy. But, it's possible. I've recorded a quick 20 minute video that explains the key strategies I've used to overcome my fear of rejection, to the point know where I actually welcome it.

Great article recommended by a viewer on this topic: https://medium.com/mind-cafe/this-mor...

We all know that outreach is the single most important activity to growing an agency in the early days, so why can’t you do it consistently?

Why do you commit to following an outreach method, only to tail off after a few days or leave huge gaps in the week where you don’t send anything?

Why do you stop? Why do you struggle to stay consistent with what you know is the #1 activity to drive growth in your agency?

These questions are disgustingly painful to answer.

Having personally consulted with 110 agencies on their outreach process, I can confidently conclude the biggest issue they face is doing the damn work and staying consistent.

If you can solve this problem, achieving your revenue goal and scaling becomes 10x easier and will feel like a breeze. And boy am I here to solve!

It’s a nasty battle. You want a better life, but part of you drags you down and stops you from climbing and scaling.

Today’s video is centered around this topic and aims to give you a simple lifestyle change & mindset hack you can use to solve this problem once and for all, to make you the most consistent version of yourself.

Whenever I ask agency owners to describe how they feel about sales calls in one word, I usually get these responses…

“Intimidated”
“Nervous”
“Anxious”
“Uncertain”
“Scared shitless” (two words but this is my personal favourite)
 
To grow an agency you have to take sales calls. There isn’t really any way around it. Outsourcing this in the early days is asking for a disaster. You gotta slog them out yourself.

If you’re scared of doing these calls, you’re going to subconsciously transfer your emotions to the prospect, in turn making them scared to work with you, or nervous as to whether or not you can actually deliver results.

Also, this fear is probably driving a subconscious desire to not take action towards appointment booking (if you’ve ever lacked the motivation to get appointments, it’s probably rooted in a fear of what happens when you do).

Today’s video is geared towards helping you understand WHY these fears exist. Once you understand the root of this fear you’ll be able to take proactive action to solving it.

Towards the end I also share a sobering truth that every agency owner who fears sales calls needs to hear, so stick around for that.

Thanks,
Charlie

Our coaching biz, Imperium Agency, is now helping 109 agency owners get more clients, and having worked up close and personal with all of them, I’ve been able to develop a really good understanding of the best niches and the worst niches.

In today’s video, I’ve made a prediction around which niches will be the most profitable and easy to land clients in as we head into 2022. I’ve explained why these businesses are going to struggle and also how to position your agency as their saving grace.

This is going to be a HUGE trend, and if you aren’t aware of it, you’re going to miss out and get left in the dust.

In this video I explain…

✅  Which niches are going to be the easiest to land clients in
✅  Which niches are going to have lots of pain & lots of money
✅  Show to position your agency to capitalise on these upcoming hot niches

One of the most common strategies for client acquisition in the agency space is revolves around sending cold Looms.

Looms require a lot of effort to produce, and it’s pretty heartbreaking when you spend 10 minutes of focused work to find your Looms get no meetings, let alone positive responses, let alone views…

Most people struggle to get clients with cold Looms:

They put in too much effort to get nothing back
Looms often go unwatched
Prospects have seen too many Looms and have ‘banner blindness’ to them

Fortunately, my partner and I have figured out how to do Loom quite well. In fact, in the last 5 months, we’ve received around 280 positive replies and have booked just shy of 200 discovery calls with them - that’s around 40 meetings a month, or 10 meetings a week from Loom.

I’ve just got done recording a video that explains my exact step by step process for working through a faulty Loom process and fixing it. If your Looms aren’t getting responses, this might be the single most valuable video you watch this year.

Based on the data I've compiled and observed, I can confidently say the hardest niche to grow and scale an agency in is e-commerce. Now, for anyone in the e-com niche, I don't want you to panic or suddenly niche hop.

Instead I want you to understand WHY it's proving harder and harder to land clients.

The good news is that if you're finding it hard, so is everyone else. You just have to be smarter, more innovative and offer a better service.

Having helped scale dozens of e-com agencies I can tell you it is ENTIRELY POSSIBLE to get clients and scale in the e-commerce niche. 

Adam Kagan (Equa Social) landed 3 E-com clients in 30 days with our stuff..

Tadhg Varden (Advert Funnel) landed 15 meetings in the first 2 weeks with out stuff...

John-Mark Hazard & Arturo Menal (Beyond Growth) doubled their ecom agency in the first 6 weeks of working with us..

Ketu Lenepa (Midas Touch Media) signed an e-com deal within 7 days of singing with us..

However even though we've provided agencies with some pretty lethal strategies, we always find lead gen agencies scale to that 'multi six figure promise land' faster...

But it's possible.. Don't get discouraged by this. Just get motivated to get smarter (or invest in our Imperium Agency Program, of course 🔌  😉)

Shameless plug aside, this is video explains WHY it's getting harder to land e-com clients. Ignore it at your peril!

NOTE: THIS IS NOT AN ENCOURAGEMENT TO NICHE HOP, JUST AN OBSERVATION OF THE CURRENT STATE OF THE AGENCY SPACE. 

11 Ways To Fall In Love With ‘The Work’

Why can’t you do the work? Why do you know what you need to do, but just can’t do it?

Most entrepreneurs live in ‘cycles of discipline’, whereby one minute they’re all guns blazing in ‘monk mode’ and then the next they’re slumped in-front of Netflix, half a tub of icecream in, bathing in self hatred.

Having been there, I can say this is down to the fact they don’t love their agency, or at least the work required to succeed. This is a problem, so I’ve recorded a 45 minute video that explains how to solve this problem. This video is free (it’s not a lead magnet) and I’ve recorded it to give you 11 actionable tips / steps to help you fall in love with your agency.

Here are the 11 tips / topics:

1. Environment
2. Community
3. Masochism (not the sexual kind!)
4. Dopamine contrasts / dopamine deficit states
5. Perception of Macro v Micro
6. Delayed financial feedback loops & skill catchup
7. Expectations
8. Patience
9. Niche selection
10. Value Alignment
11. Results

I hope you like this video :-)

“WoRk SmARt NoT hARd” 

This has become a bit of a cliche in the productivity space, to the point where the core message of it has become diluted.

We all know we should be working ‘smarter’, but how do we actually do this? What does this consist of, and what can you actually do to make sure your work is in fact smart?

Well, if you want to be more productive and get more out of your working hours and your grind, I’ve just got done recording a video that explains how to do this with 3 actionable steps you can take to get more out of your day.

I hope you find this useful. If you run an agency, chances are this stuff is going to really help you.

Cheers,
Charlie

 Impatience is an epidemic amongst agency owners, especially new ones. We want it all, and we want it all now. 

There’s nothing wrong with wanting it all, but there’s everything wrong with wanting it all now (or a few months from now). We must come to understand that to get what we want, we must deserve what we want, and the biggest variable in our success will be time. 

There’s no way around this time variable. However, I see a lot of agency owners fall into the trap of setting ridiculous short term goals (e.g. $0 - $10k/mo in the next 3 months) without actually having any experience or mentorship to back it up. They go for this goal only to fall extremely short and get discouraged, eventually quitting.

I just finished recording a video explaining 2 things you can do to develop much more patience so that you can finally relax and start to develop a healthier, longer term attitude to your work.