6 months ago, Martin had no consistency in his agency. He’d grown to a certain level, but had hit a plateaux and his growth had levelled off. 

He was struggling to find new clients, generate appointments and build predictable cashflow.

As I’m sure you can imagine, Martin wasn’t happy with this.

So, he bought into some low-ticket courses and appointment setting done-for-you services, all of whom had promised him the world.

Low and behold, after a few months of this, he was no further forward (and didn’t actually sign a single client from any of these investments).

But then something happened……

(dramatically insert one single cold email, sent to Martin from yours truly)

Martin hopped on a discovery call with me to learn more about our Program, the Imperium Agency Program.

He was extremely skeptical, having been burned before, but after 25 minutes of back-n-forth objection handling I managed to get him onboard.

And boy, am I glad I did, because since joining us, Martin had added $27k in new monthly revenue for his agency, BlueThirst media.

Martin and I just got done recording a video on his experiences working with us, alongside his main key lessons he’s learned along the way.

Check it out, and let me know what you think.

Thanks,
Charlie

5 years ago I had a conversation with my lead university lecturer. I was 18, studying business and entrepreneurship at a university in south west England.

“Raphael..” I asked, opening up a sentence to convey a serious doubt about my decision to go to university…

“Yeah, what’s up Charlie?” Raphael asked.

We were in the building of the faculty of business, surrounded by students typing away busily at keyboards, working on answers for tests they’d soon forget.

“So, um, this course.. When do we.. um, learn… how to sell?”

I’d read a book by a 9 figure entrepreneur saying sales was the most important skill an entrepreneur can learn, so I figured the course MUST cover it.

His response shocked me.

“Oh.. that’s a good one, um… well, to be honest, the course doesn’t teach sales. None of the lecturers at the faculty have really sold before so teaching a course on sales wouldn’t really work right?”

I dropped out the next day, and didn’t look back.

Back then, I was dead broke, and fucking desperate. I had no skills, next to no clients, no experience and nothing going for me.

Fast forward 5 years and I’m making north of $100k/mo with my 12 month old coaching company, Imperium Agency, and clocking a similar 7 figure runrate for my agency, Northflow Consulting.

What the happened in these 5 years?

Work.

Work happened.

In today’s video, I break down my entire story of going from dead broke dropout to twice-over 7 figure entrepreneur. It’s not a very pretty story, and I can promise you ‘talent’ had nothing to do with it.

Just pure, disgustingly long hours of work. 

The agency appointment booking space is a mess. I don’t think there’s much doubt about it.

It’s full of monkey-see, monkey-do ‘mentors’,  appointment setters with false promises and coaching programs that leave you with more questions than they do answer.

After my partner and I scaled our agency, NorthFlow Consulting, we looked at the agency space and saw gold…

With mess comes the option to clean up. Cleaning up mess within a market is how we add value on a mass scale and wildly grow a business.

The messier and more chaotic a niche, the more money you can make by bringing order to it.

In today’s video I want to explain how we are leveraging this mess to rapidly scale our business, Imperium Agency.

Thanks,
Charlie

Some agency niches are awful for scaling, others are great.

If you’re struggling to scale your agency, it’s worth looking into whether or not your niche is the limiting factor to your growth.

Today’s video explores the critical thinking & questioning process I use to determine whether or not a niche is ‘good’. I’m going to teach it to you and help you understand what makes a good niche, and what niches you should AVOID like the PLAGUE.

Thanks,
Charlie

How do you do what you know you need to do, but don’t want to?

In today’s video, we cover a simple technique I’ve used to build insane levels of discipline (monk-like, even).

This is an important lesson to understand as an agency owner because motivation is fickle and discipline is the only thing that drives you forward in life.

The technique in question I call ‘Dissociative Discipline’. It’s served me well and I’ve used it to easily build hard habits and make the tough stuff easy.

I hope you find it helpful.

Here you can watch me break down the technique, and how I apply it in my agency.

Thanks,
Charlie

We recently signed a client for Imperium Agency. His name is Daniel Miz.

I didn’t take Daniel’s sales call, so the first time I actually spoke with him was on messenger after he signed up. 

So I messaged him, and I was soon impressed to learn that Daniel had scaled his agency (in the e-commerce space) to 7 figures, after just 3 short years.

However what I learned next shocked the living hell out of me. I learned that Daniel has done what I thought to be impossible.

I learned that Daniel had scaled his agency to 7 figures WITHOUT ANY OF THE BELOW.

❌  No cold emails
❌  No cold messages
❌  No cold calling
❌  No networking or in person meetings
❌  No Facebook ads
❌  No YouTube Ads
❌  No Google ads
❌  No SEO or fancy website play
❌  No Facebook group 
❌  No personal branding
❌  No process for referrals

7-figures in yearly revenue, after just 3 years, in one of the toughest and most competitive niches is extremely impressive. To do it without ANY form of outbound outreach, inbound attraction OR paid advertising? F*cking Insane.

I’ve spoken to over 600+ agency owners on direct sales calls last year, and I probably know a few hundred more in my personal network. NONE of them have even COME CLOSE to doing what Daniel has done.

So I had to get to the bottom of it. I scheduled a call with Daniel to learn his secrets and how he’s pulled this off.

And I thought it best to record it, for your viewing pleasure. 

I learned a LOT on this call, about service delivery, agency operations and more. Daniel is a true legend and I couldn’t be happier to call him not only a client of ours, but a friend.

It’s an hour long. Don’t miss a beat, it’s full of golden nuggets.

Thanks,
Charlie

Hey everyone, today I want to share you with a short but sweet video that explains a technique I’ve used to overcome thousands of sales objections successfully. This is way more than just a rebuttal.

Here I cover:

✅ My process for avoiding conversation ‘stoppage’
✅ Raising the tone of the conversation
✅ Frames, good and bad
✅ How to have an ‘ungodly’ amount of conviction to get someone over the line

I also give a few live examples of rebuttals I’ve personally used to handle pretty much any objection, check out the video!

Thanks,
Charlie

How can you improve your Agency’s offer so it resonates and hits home harder with your niche?

In today’s video, we cover one small and unknown tweak you can make to drastically improve the quality of your offer and it’s effectiveness.

This is an important lesson to understand as an agency owner because we currently live in a world where offer is king.

In this video, you’ll learn…

✅  My best kept secret for improving an agency’s offer
✅  Understanding the underpinnings of your prospects goal
✅  Leveraging this understanding into a perceived identity transformation
✅  Using subconscious drives to motivate prospects to buy
✅  How to know what your niche fundamentally wants

I hope you find it helpful.

León runs a high ticket e-commerce marketing agency. Before working with us, he had to rely solely on referrals to get clients and had no predictable or reliable way to generate appointments.

Fast forward, 3 months from then, and he now has a reliable and consistent process to sign deals and get clients closed. In fact, in the last 3 months, he's added $10k in new monthly revenue to his agency, signing 3-4 $3k/mo+ clients.

In todays' video I interview León to explain how we helped him achieve this and what advice he would give to other e-com agency owners (or agency owners in general) trying to hit that mutli-six-figure a year mark.

León is now on track to do $450k/yr with his agency and has said he feels our Program has given him all the tools he needs to do that. You rock, León.

In the last 3 months, Jamie signed 16 new clients for his agency. How?

Before working with us his agency was chaotic with no routine or predictable way to sign clients. Now he has an automated system that runs without him, sometimes generating 4-5 sales calls per day. 

All he has to do is take the calls and close the clients.

Today’s video covers his story on how he achieved this in his agency.

We love you, Jamie!