What’s your SOP for dealing with engaged / positive replies that come from cold email or cold messaging?

Chances are, you don’t have a framework for this. Shame - it’s probably costing you a fortune and you’re probably missing out on tens, if not hundreds, of thousands of dollars of missed rev.

When prospects ask questions via cold message or cold email, it’s essential you answer in a certain way, otherwise you’ll lose them and will lose the hook you had them on.

In todays’ video I lay out the framework I use to reply to prospects. I’ve booked an easy 2,000 calls in the last 5 years as an outbound emailer and cold messages, and this number would’ve been impossible to achieve without this framework.

And before you wonder, no, this isn’t copied from some course. It’s my brainchild!

I hope you find it helpful. If you do, consider subscribing!

When recently building ‘Self Transcendence’ - the upcoming Mindset module for Imperium clients, I discovered a new strategy one can use to remove the mentality of being a victim.

It doesn’t sound very shiny, but it’s just a slight shift in internal self narrative that ultimately gives you more control over your life, and the circumstances you find yourself in.

I’ve started integrating this into my life and am already seeing results in terms of more focus, money, clients and work-life freedom.


I hope you like it. If you do, subscribe!

They say 80% of businesses fail. I disagree, because businesses don’t fail - people do.

What they should say is that 80% of PEOPLE starting businesses FAIL.

Such is the fragility of ego. People can’t admit they failed, so they blame the business. It’s never ‘I failed’ - it’s always ‘my business failed’. 

Business success depends on the entrepreneur, not the niche, model or anything else.

Regardless, in today’s YouTube video I want to discuss the primary cause of downfall and failure (and pain) for all high ticket entrepreneurs.

Realising this and avoiding this mistake has helped me make millions of dollars with consulting, SMMA and coaching, and I’m hoping you find it helpful enough to do the same with!

Thanks
Charlie

In the last year, I’ve helped nearly 250 high ticket service based businesses scale and grow with organic outbound systems. In this time, I’ve located and found a common denominator. This common denominator determines whether someone absolutely crushes it, booking 30-100+ appointments per month, or flops (booking nothing).

The common denominator is a skill, and in today’s YouTube video I want to discuss this skill, what it is and most importantly what you need to know to develop it.

I hope you find it helpful.

Hello fellow agency owners, long time no see...

A friend, client and subscriber of mine recently reached out asking to interview me for his channel. His name is Michal, and he’s an awesome guy.

Michal and I sat down for about an hour recently and discussed everything from mindset, appointment booking, sales calls and more. It was fun, and I thought you might derive some value from it, so I’m sharing it here.

There’s all sorts of little golden nuggets scattered throughout the interview (even if I do say so myself!), so get your gold pan ready!

I hope you find it helpful.

Thanks to Michal!!!

This Belief Got My Agency To $2,000,000 Per Year

How to retain agency clients

I’ve been studying stoicism for about 5 years. It’s not long enough for me to even consider myself a ‘stoic’. But if I can get even a shred of the character, wisdom and resilience of the original stoics before I die, I’ll be proud. 

Today’s video breaks down one of the key stoic beliefs I’ve adopted to help deal with the stresses and pains of building and growing an agency. This belief system has been by my side to support me throughout my lowest points as an entrepreneur, and I hope that by recording this video, it helps you, too.

Should you aim to close clients in two calls, or one?

The debate as to whether one or two call closing is the best practice has been going on for some time now. I’ve personally conducted 2200 discovery calls (my business partner recently counted) and I’ve followed a specific model for all of them, averaging out a 40% closing rate over my career. Hopefully this video helps you out and brings some clarity.

In today’s video we break down how to reverse engineer (invert) your way to your goal. Success isn’t luck, chance or magic. It’s cause and effect. By using the mental model laid out in this video you’ll be able to define the causes to your desired effect and then take daily action on them.

In this video I give two practical real life examples of how I’ve done this for clients in the past.

I hope you find this video helpful. 

I hope you find it helpful.