Are you living in a loop of discipline, having extreme work ethic and focus only to descend into a rut of self loathing laziness?

Burnout is inevitable in business. Work increases stress hormones, and there’s only so much your body can handle before it gives your work ethic the middle finger.

In today’s video we explore how to deal with burnout and most importantly, avoid and mitigate it’s negative effects. Basically, if you watch and apply this video, you’ll never burnout again.

I hope you find it helpful.

You only need 11 things to scale an agency to $50k - $100k/mo. 

In today’s video I’m going to tell you what these 11 things are and how to acquire them and get them right.

If you are not where you want to be in your agency, it’s because you don’t have 1 (or multiple) of these 11 things. I’d strongly recommend you watch it to see where you are slipping up.

I hope you find it helpful.

Do you need a business partner to get to $100k/mo in your agency?

No, and yes. I’ve learned a lot about business partnerships and how to successfully structure them over the last few years of working with my own partner. Today’s video explains my experience and how I’ve scaled two 7 figure agencies with partners. You have to do it a certain way otherwise you’re doomed to fail and today’s video should help you out!

I hope you find it helpful.

Ever wondered why some agency owners effortlessly scale to 7 figures and beyond while you’re stuck in the mud, struggling to get even a few positive replies to your emails per week?

Today’s video explores the two things agency owners have. Energy, and time.

There are three things I’m channelling my energy and time into that are going to get me to 8 figures with my business and today I’m going to explain what those are.

Deciding where to invest your energy and time is more important than anything else in life.

Agency owners that crush it have better prudence when it comes to personal resource allocation, and that’s why the results are so exponential.

Think about it…

One person can have a TRILLION DOLLAR company, while another can have hundreds of thousands of debt without a job. 

Both people have the same amount of energy and time. The difference is the prudent focus used (or lack of use) to decide where to channel it.

Today’s video reflects on this premise and how I am currently allocating my resources.

75 Best Books Every Agency Owner Must Read

I’ve been reading non fiction books for about 6 years. In that time, I’ve read around 400 books. 

One of my most requested videos is for my ‘top 3/5/10 books’. That’s thinking too small.

So, today, I’ve compiled the 75 best books that have contributed to my small success as a digital business owner (having scaling 2 businesses to $100k/mo).

Y’all asked for it, so here it is….

…my top 75 ‘read cover-to-cover’ books that helped me scale my agencies to 7 figures.

This video is basically me nerding out for 40 minutes. I hope you like it.

Life without routine is chaos.

In today’s video, I discuss the routine / daily SOP I’ve lived by for the last 3 years.

It’s helped me scale Northflow Consulting (my agency) to 7 figures and a new coaching business to 7 figures. 

In this video, you’ll learn…

✅  My day-to-day routine
✅  My philosophy for work
✅  Details on my core habits
✅  Advanced knowledge on sleep, diet, etc

Knowing this will help you scale your agency.

I hope you find it helpful.

Amanda is one of my closest friends. We started working together back in early 2021, before Imperium Agency even had a program. After she bought, I had to send her a google drive link because we hadn’t finished some of the modules, but she believed in us and our process because we’d been able to book a call with her!

Here’s an interview with Amanda, where she tells her story of how she added an extra $15,000 in new monthly revenue to her agency, after just 3 months of working with us.

Amanda did hold the record for adding the most in the first week (in the first week, she added $5k in new MRR), but recently we had a client, Jimmy, sign a $110k 18 month retainer deal in the first week, so Amanda has been dethroned, but she’s still a queen in our eyes!

P.s. - Amanda - we love you!

Thanks,
Charlie

If you find silence uncomfortable, you’re going to find it hard to grow your agency.

Why?

Because on sales calls, silence is without a doubt the single most important tool in your kit (or weapon in your arsenal).

Silence allows the prospect to speak and reveal information about themselves that you wouldn't have otherwise heard, allowing you more leverage when it comes to closing them.

Knowing when the ‘shut up’ is crucial, and in today’s video I’m going to walk you through the two times it’s appropriate to use silence and exactly how to use it to close more deals and make more money than you could possibly imagine.

Remember, in conversation and sales, less is more. More often than not, the less you say, the better.

If you want to learn how to close more deals and sign more clients, then this video is for you. I’m sure you’ll love practical application number 2 I cover in today’s video.

I hope you find it helpful.

What is the biggest mistake agency owners make when setting goals?

In today’s video, we cover the answer to this big question.

Having observed and spoken to 500+ agency owners try to hit their goals, I can tell you there is one big CRUCIAL mistake nearly everyone makes when setting out.

I fell for this mistake many times in my early stages as an entrepreneur, and it cost me heavily. Fortunately I’ve recognised the mistake and have since corrected it, and today I wanted to share a video with you that will help you correct it, too.

In this video, you’ll learn…

✅  The big mistake agency owners make when setting goals
✅  How to avoid blind faith and manage the dichotomy of faith and reality
✅  Lessons from James Stockdale and Viktor E. Frankl
✅  How to correct the big mistake with this knowledge

I hope you like it!

After having helped 160+ agency owners build reliable and predictable outreach systems, I’ve been able to isolate 4 major mental pitfalls that hold them back from doing it well.

Why is it that some agency owners find appointment booking and outreach easy, while others would rather swim in a steel cage with sharks?

The answers are quite clear to me now, and I’ve pondered this for a long time, and have decided to reveal why you can’t sit down and do outreach consistently.s

I hope you find it helpful.