Search with Candour

Improve your content by fixing your content hierarchy - Amanda King


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Join host Jack Chambers Ward and special guest Amanda King as they delve into the intricacies of content hierarchy and content consolidation in this insightful episode of Search With Candour.

Amanda and Jack finally meet to discuss the importance of getting content structure right, common mistakes to avoid, and the nuances of SEO best practices in 2024 and beyond.

This episode is packed with expert advice, real-life examples, and tips for performing effective content audits.

Sponsors

  1. Experience the evolution of SE Ranking
  2. Try Optmyzr - Made by PPC people, for PPC people
  3. Follow Amanda:

    • LinkedIn: https://www.linkedin.com/in/amandaecking/
    • Website: https://floq.co/
    • Engage: On Enterprise SEO: https://floq.co/resources/podcast/
    • Amanda on The SEO Mindset Podcast: https://theseomindset.co.uk/episode/picking-battles-in-the-workplace-amanda-king
    • Amanda's articles for SEL: https://searchengineland.com/author/amanda-king
    • Profanity-based stationery and apparel: https://fourletterfancies.com
    • Chapters

      00:00 Introduction

      01:28 Sponsors
      05:52 Amanda King's Background and SEO Experience
      08:22 Content Hierarchy
      11:32 SEO Strategies and Best Practices
      17:46 Content Authenticity and User Experience
      26:49 Content Consolidation
      35:34 The Importance of Content Consumption
      35:54 Balancing Content Creation and Consolidation
      36:23 Fragmentation in Media Spaces
      37:07 Google's Role in Content Structuring
      38:02 Evolving Best Practices in Content Creation
      39:37 Building Knowledge Hubs and Linking Strategies
      40:18 The Necessity of Content Audits
      40:53 Challenges in Content Consolidation
      41:38 The Impact of AI on Content Management
      45:15 Client Communication and Content Strategy
      46:32 International Content Management
      48:45 Annual Reviews and Technical Audits
      50:26 Addressing Cannibalisation Issues
      56:00 The Future of Content Structures
      59:04 Business and Market-Led Content
      01:02:48 Conclusion

      ...more
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