December 13, 2021

In-App Events for iOS App Store

34 minutes

Discover all the best practices of Apple's latest in-app event features.

Today's guest, Mark Johnson, will reveal EVERYTHING he's learned from launching this feature in his app.

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About In-App Events

In-app events are timely events within apps and games — such as game competitions, movie premieres, livestreamed experiences, and more. Customers can discover your in-app events right on the App Store on iOS and iPadOS, giving you an entirely new way to showcase your events and expand their reach — whether you’d like to reach new users, keep your current users informed, or reconnect with previous users.

Topics Covered:

01:16 - Initial response to in-app events

01:45 - In-app events and its impact on ASO

04:54 - What images you need for in-app events

11:11 - What in-app events has Mark tried and its impact

16:38 - Are you able to use event URL on social media?

21:30 - 3 factors for in-app events and its impact on ASO

28:15 - final thoughts on in-app events

29:05 - can you do a discount for subscription events?

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