On The Books

In Conversation with Sasan Goodarzi, Intuit's Chairman and CEO


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"I believe we live in a world of confidence... AI will eliminate almost all the drudgery and manual work over time, but it will not change the importance of human interaction." — Sasan Goodarzi

In this landmark episode, hosts Ted Callahan and Jessica McCracken are joined by Sasan Goodarzi, the Chairman and CEO of Intuit. Sasan shares his unique leadership philosophy, the future of the "human-to-AI" connection, and how Intuit is revolutionizing the accounting industry through the newly launched Intuit Accountant Suite.
In This Episode, We Discuss:
The Pillars of Customer Obsession: Sasan breaks down his hands-on approach to leadership, including spending 30% of his time on the road, responding personally to customer escalations, and meeting directly with frontline engineers and sales teams.
The Birth of "Intuit Intelligence": Sasan recounts a pivotal "aha moment" at an Accountant Council meeting. After seeing accountants manually use external AI tools due to safety concerns, he pivoted the company's strategy to build a secure, generative AI "thought partner" directly into the Intuit platform.
AI + HI (Human Intelligence): A deep dive into why AI will never replace the accountant. Sasan emphasizes that while AI eliminates manual "drudgery," the "X-factor" remains the human confidence and expertise provided by accounting professionals.
The Intuit Accountant Suite: Sasan discusses the vision behind this massive release—the biggest for the community in over a decade—designed to help firms manage their practice, clients, and workforce in one unified ecosystem. For full show notes, visit firmofthefuture.com. And to see the full video of this episode head over to the Intuit Connect ON website.

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